Digital PR Agency in London

A digital PR strategy that places your brand in the headline. From newsmaking surveys to topical stories, we use our established working relationships with some of the world’s biggest media brands to shine a light on your business.

 

Why choose Distinctly as your digital PR agency?

  • Amplify your brand's visibility through strategic, quality link building, securing top Google rankings
  • Proven experience in delivering tailored PR strategies that cater to the unique needs and budgets of businesses
  • Excel at crafting compelling narratives and ignite excitement and anticipation for new products/services
  • A track record of conducting comprehensive content audits, leveraging existing content for maximum outreach value
  • Our team ensures timely expert commentary, making you the forefront commentator on industry news
Amplify your brand’s visibility through strategic, quality link building, securing top Google rankings Open Tabbed Content

Improve visibility through link building

Online visibility can be the reason why your competitors have the upper hand, preventing potential customers from coming directly to you.  Google ranking is determined by a variety of factors, backlinks being a crucial part. 

Backlinks are important to increase the authority of your site, and indicate to Google that you should be ranking higher. The quantity of backlinks, while important, is not as important as the quality. Therefore all backlinks that are built should contribute positively to your backlink profile through relevancy and expertise.

Proven experience in delivering tailored PR strategies that cater to the unique needs and budgets of businesses Open Tabbed Content

Build authority, improve rankings

Your content is great, your SEO is up to scratch but you need to gain more authority? Then digital PR is what you need, and there are many ways to gain the authority you’re looking for. 

Catering to different needs, budgets and businesses, digital PR can vary from a large data-led visual campaign, to more traditional link building methods and even utilising experts within your business to comment and offer quotes to breaking news stories. 

Reactive methods of link building and outreaching existing content is an efficient way to build strong relevant links from top-tier publications.

Excel at crafting compelling narratives and ignite excitement and anticipation for new products/services Open Tabbed Content

Make your audience aware of a new product or service

While it’s exciting to be launching a new product or service, you need people to know about it. This is where digital PR comes in! Not only will digital PR assist in the brand awareness and brand building aspect of this, earning coverage in relevant publications to increase exposure but will also help to build authority, and therefore rankings. 

We can help with the launch of a new product or service by framing relevant stories, angles and ideas around the product to build the excitement and anticipation.

A track record of conducting comprehensive content audits, leveraging existing content for maximum outreach value Open Tabbed Content

Become thought leaders

The expert knowledge and insight within your teams is second to none, keeping up to date with industry updates and being on the ball with the latest trends. You probably already have this and you’re probably already doing something about this, your online content. 

The digital PR team can conduct an Outreachable Content Audit on your blogs or news pages to analyse the depth/breadth of content that you have and if there is outreach value in those pieces. The content is already there, why not use it? 

Our team ensures timely expert commentary, making you the forefront commentator on industry news Open Tabbed Content

Stay relevant with reactive PR

News breaks fast and sometimes so frequent, it feels impossible to keep up. We can help! 

Reactive digital PR is an ideal solution for your business if there are regular updates and news stories that you can assign expert commentary and opinion to. Our team has watertight processes that allow us to prepare (as much as can) to proactively react to news stories with pre-approved quotes and expert comment ensuring you are the first to comment.

Our Digital PR services

Digital PR offers multifaceted benefits. It amplifies brand visibility through strategic link building, bolstering SEO rankings. Timely press releases facilitate broader exposure for new product launches, fostering consumer engagement and sales. Consistent PR efforts cultivate brand awareness, enhancing credibility and trust. In essence, it’s a dynamic tool for holistic online presence and growth.

Link building

Link building plays a pivotal role in the wider organic strategy. Quality backlinks signal authority to search engines, elevating rankings and driving targeted traffic.

Not only does each link we build in national and industry publications act as a pathway for potential leads, but also amplifyies brand visibility and fosters conversions. Overall, link building is crucial for sustained online growth and profitability.

People PR

People PR is indispensable for highlighting business leaders’ expertise and thought leadership within their industry. By showcasing their insights, accomplishments, and vision, it elevates credibility, fosters trust, and cultivates strong industry relationships. This positions both the individual and the business as authorities, attracting opportunities, partnerships, and favorable public perception.

Product PR

Launching a new product? Digital PR can ignite widespread awareness and fuel early sales. Through strategic campaigns, it garners media coverage, social media buzz, and influencer endorsements, amplifying visibility.

Leveraging online platforms, it engages target audiences, stimulates interest, and converts leads into customers, laying a solid foundation for long-term success.

Reactive PR

Timely responses to trending news stories are vital for brand awareness and authority. By aligning with relevant topics, brands demonstrate relevance and industry expertise, fostering trust and credibility. Engaging in current conversations amplifies visibility, attracting new audiences, and solidifying the brand’s position as a thought leader in its field.

International PR

Building international links is critical for global SEO success. Diversifying backlinks from various regions boosts search engine rankings, enhancing visibility and credibility worldwide. Targeting international audiences increases website traffic, expands market reach, and ultimately drives sales abroad, establishing a strong foothold in global markets for sustainable business growth.

What our clients are saying

“The combination of technical skill and creativity, from the detailed data-set retrieval to the sentiment analysis, ensured a comprehensive methodology and valuable links from high-authority publications.”

Chloe Chai, Head of Marketing at Marketzoo

“Our prominence in both local and national news sites to date is encouraging and I look forward to seeing this continue to flourish.”

Dan Marchant, Founder and Director of Vape Club

“I highly recommend working with Distinctly. They have extensive knowledge of the SEO and PR landscape, and channel this into creative ideas that lead to tangible results.“

Ameilia Costanzo, SEO Manager, YuMOVE

Digital PR case studies

Our Digital PR offerings

  • Create data-led campaigns that land relevant industry & powerful national links
  • Link building
  • Reactive PR tactics for links
  • Outreachable content audit
Create data-led campaigns that land relevant industry & powerful national links Open Tabbed Content

Create unique data-led campaigns

Includes various approaches like using ‘found’ datasets that are publicly available, creating our own authoritative datasets, sending Freedom of Information requests and analysing results, conducting surveys.

These campaigns are creative and unique and are authoritative stories that journalists love. We create a captivating press release that packages up the story, linking back to a full report on your website. We did this to great effect for YuMove, the UK’s no. 1 veterinary joint supplement. The overall campaign achieved:

  • 94 links and 100 pieces of coverage across the ‘Working Pawrents’ survey, the ‘most beautiful winter dog walks’ and dog owner questions outreach
  • An increase in brand awareness and trust by securing YuMOVE features in mainstream regional and national publications including The Scottish Herald.
  • Supplementing YuMove’s SEO and organic credibility by increasing YuMOVE’s domain rating from 31 to 36.
Link building Open Tabbed Content

Promote resources

Our strategies for getting links expand wider than just journalists and publications – there’s so many websites out there and we are experts at leveraging as many of them as possible that are relevant to your business! 

Converting existing brand mentions, utilising existing resources on your website and sharing with resource pages/’useful links’. We can also create resources that we believe will be ‘linkable’ – this is a great strategy to get high authority links from universities, government websites.

Reactive PR tactics for links Open Tabbed Content

Become a thought leader

We use traditional PR tactics to increase brand awareness whilst earning high authority links. 

We identify reactive news opportunities by monitoring media conversations relating to your industry and audience, as well as journalist requests for experts on our media database tools and twitter. We promote pre-approved quotes to relevant press titles in the interest of speed, and also can write comments on your behalf if opportunities are more unique or exclusive. 

We also regularly place thought leadership / byline articles for our clients in top publications – putting you in front of your target audience, establishing a trusted face behind your brand and earning highly relevant and authoritative links at the same time.

Outreachable content audit Open Tabbed Content

Repurpose your content

We perform an in-depth audit of your existing blog content to identify opportunities that are already on your website for earning links and coverage. We repurpose this content for outreach to publications and websites, focussing it around trending topics or seasonal events and giving it a catchy newsworthy hook.

Our Digital PR process

Ideation and research

To include campaign ideation, and also the audit stage of blog content audit, competitor research, sourcing quick win opps – basically first stage of both data-led campaigns but also link-building services. Mention a kick-off call/regular comms? Could mention how we work well with internal PR teams, marketing teams

Ideation and research

To include campaign ideation, and also the audit stage of blog content audit, competitor research, sourcing quick win opps – basically first stage of both data-led campaigns but also link-building services. Mention a kick-off call/regular comms? Could mention how we work well with internal PR teams, marketing teams

Data crunching and content production

To include campaign production, onsite content and press release production. Also things like writing up expert commentary and thought leadership articles. Mention sign-off process?

Analysis and evolution

Although we have countless successful campaigns behind us, every sector, business and website is unique. There’s no one-size-fits-all thinking here. We are constantly learning and adapting our approach, whether it’s a new angle for copy or changing tack on keyword strategy. Best practice, Google’s guidelines and industry trends are always moving, and we move with them.

Build national and industry links on top-tier publications

Awards & Nominations

Speak to a Digital PR specialist

Latest Digital PR insights

Ideate, Test, Execute: Using ChatGPT to Build Creative Campaigns Part 2

15 May 2024

Digital PR in France: taking advantage of an untapped market

8 May 2024

Digital PR in the healthcare industry

21 March 2024

How to create a ‘Proactive’ Reactive PR Strategy

16 February 2024

Why you need Digital PR as a part of your SEO strategy

2 February 2024

Which YouTuber swears the most?

19 January 2024

Adapting Strategies in Digital PR: 2024 and Beyond

21 December 2023

Digital PR in the legal industry

18 December 2023

The value of bloggers in Digital PR link-building: unlocking valuable online reach

8 November 2023

The key skills needed to become successful in Digital PR

20 October 2023

Brighton SEO reflections – ethical PR practices and our responsibility to the industry

20 October 2023

Ideate, Test, Execute: Using ChatGPT to Build Creative Campaigns

5 September 2023

Digital PR in Spain: an unexplored opportunity

31 August 2023

Artificial Intelligence … Revolution or Revamp?

30 August 2023

How starting with the right data drives US digital PR success

3 August 2023

Data-driven Digital PR: from numbers to narrative

17 January 2023

Utilising awareness days in Digital PR

29 November 2022

Leveraging data collection for PR campaign success

17 October 2022

Digital PR ideation: specks of gold in a sea of mud

22 September 2022

How to create an effective People PR strategy

13 July 2022

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Expert Comments: why and how to use them in digital PR campaigns

24 May 2022

City

How we built top-tier links and increased ranking position in the financial sector

25 April 2022

sparkler

Our favourite twitter threads for digital PR inspiration

7 February 2022

crystal ball

Digital marketing in 2022: the trends to look out for

15 December 2021

lorries in tunnel

The Campaign Reangle: How to reuse digital PR content to secure further results

3 December 2021

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Herts Tools – Digital PR Campaign of the Month

30 November 2021

Groomarts – Digital PR Campaign of the Month

23 September 2021

ireland

Zalando – Digital PR Campaign of the Month

17 August 2021

campaign of the month

Ark Wildlife – Campaign of the Month

9 June 2021

seo considerations when changing your domain name

Campaign ideas for digital PR: How to add certainty into your ideation process

6 May 2021

Latest Digital PR resources

Digital PR

Fundamentals

Thought Leadership

What Is Thought Leadership & Why Is It Important In PR?

computer

What Is Digital PR? 

Digital PR vs. Traditional PR: What’s the difference?

Link Building

How does link building help your SEO performance

How to create a link building campaign

How to write a press release for link building

Link building: How to measure link building success and ROI

How to become a digital marketing professional

Frequently asked questions about Digital PR

What are the benefits of a digital PR agency?

Digital PR is a service that builds links and coverage to your site from online publications building authority and increasing organic rankings. However, while digital PR and SEO go hand in hand,  not all the benefits of digital PR are SEO related. Links help to build brand awareness, reach your target audience, establish trust and authority, even becoming a go-to for journalists, providing content to share on social media and achieve greater social media engagement.

Why do I need a digital PR agency?

Digital PR is key to building your brand, increasing the authority of your website and securing more online visibility. If you are looking to place your business in top-tier publications and in front of your target audience as well as build authority in your specific industry, then digital PR is the way to do it.

What are high quality links and coverage?

Relevancy is at the heart of everything we do at Distinctly. High quality coverage and links means two things to us, is the coverage relevant and is it from a publication with a high domain rating? Our integrity is key in how we select our target publications, choose what campaign ideas are relevant for a client and how we build our media lists.

How does digital PR work alongside traditional PR?

While traditional PR is very different from digital PR, there are some similarities. We believe in working alongside traditional PR teams to ensure the best results.

 

How does digital PR reporting work?

Digital PR reporting consists of tracking coverage and links, identifying domain rating, anchor text and level of coverage: whether it is a followed link, no-follow link or brand mention. Performance based metrics can be attributed to digital PR looking at organic traffic, keywords and health of your backlink profile.