18th October 2018
Making your website stand out with Schema markup
What is schema markup? Schema markup is a piece of code placed on your website to help search engines return more informative results for the user. Once added, schema markup creates enhanced descriptions in search…
16th October 2018
How to maximise existing marketing activity via digital PR
If a company is interested in exploring how to further its digital reach through online news publications and social media, the focus will initially be on what new content can be created to act as…
11th October 2018
How to use emotion in content to drive engagement
The marketing power of emotion In 2000, neuroscientist Antonio Damasio conducted a study on patients with brain damage that restricted their ability to feel and perceive emotion. The results were unexpected. Damasio’s subjects functioned well in…
4th October 2018
How digital PR can improve your SEO performance
What is digital PR? There are two core elements of Search Engine Optimisation (SEO): On-page optimisation Off-page optimisation Activity that is carried out on your website to improve performance – such as recommending coding changes,…
28th September 2018
How long will it take to see SEO results?
Our clients often ask us how long it will take to see SEO results – a question to which there is no definitive answer. Every website is different and no two verticals are the same…
25th September 2018
How to generate content ideas for your blog
Are you struggling to think of a topic to discuss on your blog? Are your competitors continuously creating content that is driving new customers to their websites while yours stagnates? There are a several innovative…
20th September 2018
How to design landing pages that convert
What is a PPC landing page? A PPC landing page is a web page designed to stand alone from your core website. Custom PPC landing pages run within a paid search campaign on Google Ads,…
13th September 2018
What makes a good product description?
The power of content to influence purchasing decisions is never more apparent than when writing a product description. Your objectives are: To showcase your brand personality To inform customers about your product or service To…
11th September 2018
How to give constructive feedback to your search marketing agency
Good communication is essential to build a healthy client/agency relationship and providing constructive feedback on strategy and deliverables is key to achieving this. We like to engage our clients throughout any activity or project we…
6th September 2018
Google’s new responsive search ads – what impact will they have?
In July, Google announced the launch of their new responsive search ads which use machine learning to adapt your adverts to users’ queries, making for a more relevant and targeted message. The launch of these new…
21st August 2018
What are the best review platforms?
When utilised effectively and optimised correctly, review platforms are incredibly influential in driving traffic and brand conversions. A good review (or ideally, many good reviews) acts as a stamp of approval for a company’s product…