While many believe that print has had its day, with digital magazines taking precedence over traditional paper editions, there have been recent rumblings within the industry that paper is making a comeback, as people seek to disconnect from the digital world. As we become more and more connected, with little or no breaks from social […]
On the face of it, creating an email marketing campaign to build coverage and links for your brand is a simple task. However, when you multiply the time required for research, email sourcing, outreach personalisation and then sending the email itself by the hundreds of recipients that you want to put your content in front of, […]
Whether you’re still at work or heading off for a holiday in the sun, the SEO industry never seems to stop moving. If you don’t want to be left out of the loop, here’s five stories from this July to keep you up to speed with the latest releases, updates and functionality. Google confirms the […]
If you are familiar with the Facebook advertising platform, you will know it has allowed brands to advertise to niche audiences for years. The company’s latest feature is going to change the ad targeting game as we know it. This brand new feature will enable advertisers to target households, meaning the ads will be shown […]
As we head into mid-July, it is safe to say that our mindsets are now fully immersed into the swing of summer. We’re thinking of BBQs, holidays in the sun, pub gardens at the weekend and chestnuts roasting….already! It’s July and we are officially talking about 2017’s Christmas festivities which are now only five months […]
As Distinctly is named as the associate sponsor of the Hertfordshire Digital Awards for the second year running, we’re delighted to once again be supporting the successes of local businesses, schools and charities at this prestigious event. Bronze, silver and gold standard levels are awarded across 15 categories including the use of social media for […]
Attending the Google Mobile Expert training day at Google’s HQ in King’s Cross reiterated how important mobile devices are within search. Whilst an online mobile presence is important, a mobile-optimised presence is essential within digital advertising. How popular has mobile become today? Google state that 86% of people aged 16 years and over now use a smartphone. In […]
Alongside the temperature, the SEO industry has been heating up as we really begin to feel the impact of the height of summer. Since our last monthly round-up we’ve seen plenty of activity in the industry, so here’s a summary of all the key goings-on this June. Google’s Accelerated Mobile pages maintain their lead against […]
What is click through rate? Click through rate, or CTR, is the number of clicks that an ad receives, divided by the number of times the ad is shown. Simply, it’s an indication as to how appealing your advert is to the end user. There are many factors which affect your CTR, the most […]
This year at Distinctly has been a successful one, as we continue to firmly integrate PR led campaigns into our SEO and PPC activity. The coverage we have received so far ranges from local news publications such as The Hertfordshire Ad and The Watford Observer, to national titles such as The Telegraph and The Daily Express. […]
Bite-sized blog posts and lists have dominated the content arena in recent times, alongside extended pieces that explore a topic, trend or tool in detail. With many feeling that short pieces of content are of little value and extended pieces are simply written for search engines and not readers, the time is right for the […]
In the last couple of years, local SEO has been a huge talking point in the industry and it continues to be an important strategy for businesses to adopt. There have been various factors mentioned around what you should include in your local SEO strategy, including: Local citations Local link building Google My Business On Page […]