Preaching what we practise

The short answer is yes, it absolutely should. But the question isn’t really ‘should’ influencer marketing be part of your Digital PR strategy but more ‘why’ it should be and how is it going to benefit your brand and marketing strategy. Influencer marketing is becoming an all-encompassing strategy for both B2C and B2B clients. Predominantly […]

Search is changing at breakneck speed. As we dive into 2025, marketers need fresh strategies to capture organic traffic and stand out from the crowd.  What should we do differently this year and beyond to set the foundations for future success? We’ll be covering: Navigating these areas presents a massive challenge to anyone working in […]

With 80% of global travellers researching their trips entirely online, there’s no doubt a strong digital PR strategy can help enhance your visibility online. But as the digital PR landscape continues to grow and develop it may be time to rethink your strategy.  Whether you’re a boutique travel agency or a global hotel chain, adopting […]

We’ve compiled the essential updates from Google and the world of SEO, digital PR and organic search from January – keeping you up to date with everything you need to know! Covering: Google removes breadcrumbs from mobile SERPs You may have noticed that Google’s mobile search interface feels a little different recently. As of 23/01/25, […]

In today’s highly competitive e-commerce landscape, running effective Performance Max for Retail campaigns is more important than ever to help your ads stand out from the crowd and ensure you are able to maximise your return on ad spend. In this blog, we’ll explore four key areas that directly influence campaign performance and share strategies […]

We’ve compiled the essential updates from Google and the broader world of search from December —keeping you up to date with everything you need to know! Covering: The latest stats on Google Search Fresh insights from a recent dataset of one million Google search queries compiled by SparkToro reveal key trends in user behaviour that […]