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Improving your Click Through Rate (CTR) without increasing your bids

What is click through rate? Click through rate, or CTR, is the number of clicks that an ad receives, divided by the number of times the ad is shown. Simply, it’s an indication as to how appealing your advert is to the end user.   There are many factors which affect your CTR, the most […]

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What we learnt at the inaugural Verve Search OutREACH Conference

This year at Distinctly has been a successful one, as we continue to firmly integrate PR led campaigns into our SEO and PPC activity. The coverage we have received so far ranges from local news publications such as The Hertfordshire Ad and The Watford Observer, to national titles such as The Telegraph and The Daily Express. […]

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What is dense content and what does it mean for the SEO industry?

Bite-sized blog posts and lists have dominated the content arena in recent times, alongside extended pieces that explore a topic, trend or tool in detail. With many feeling that short pieces of content are of little value and extended pieces are simply written for search engines and not readers, the time is right for the […]

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Creating Local Business Schema Markup for your Website

In the last couple of years, local SEO has been a huge talking point in the industry and it continues to be an important strategy for businesses to adopt. There have been various factors mentioned around what you should include in your local SEO strategy, including: Local citations Local link building Google My Business On Page […]

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Update to Quality Score reporting on Google Adwords

This week we have seen Google roll out several improvements to their Quality Score reporting. These updates are intended to help when you are managing your AdWords accounts. Here I will summarise these changes, as implemented by Google. What makes up Quality Score? The 3 factors that determine your Quality Score on Google AdWords are: […]

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Monthly SEO round-up May 2017

This May saw plenty more goings on within the SEO industry. We’ve collated five top industry-specific stories of significance that those in the know should read all about. Wix launch their own SEO tool Following a period of collaboration with Google, the international software giant Wix has unveiled their brand new ‘SEO Wiz’ tool, for […]

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The disadvantages of social media marketing (and why you should invest in SEO instead)

Case study analysis I recently read a very interesting study undertaken by Danny Richman of SEO Training London, who looked into the digital marketing activity of over 500 UK SMEs. The full range of data from the study is yet unpublished, however some data has been released surrounding SME digital marketing spend (time and money) […]

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Writing an email pitch to journalists? Example subject lines, story and timing

Give yourself the best chance of journalist coverage with our first hand knowledge, including a ready to use email template! Email is still the king of communication in the workplace. When it comes to promoting your piece of SEO content via email to journalists, there’s a direct correlation between the authority of a journalist that you’re hoping […]

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Monthly SEO round-up April 2017

As we begin to head into Spring and the trees and flowers begin to grow new life again, there’s plenty of new issues blooming within the SEO industry. Once more, we sneak a peek into what’s been happening this April and the possible repercussions moving towards the Summer. Google Search Undergoes Yet Another Round Of […]

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The Concatenate Function – A Gift from Excel for PPC Marketers

The term concatenate means “to combine” or “to join together”. This a function that is used in Excel to combine multiple cells together into one cell. It can also be used to add further words or symbols to multiple cells at once. For PPC marketers, the concatenate function is something that can really speed up […]

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Monthly SEO round-up March 2017

The ‘Fred’ Update Takes Effect Across Google The big news this March was Google confirming that the ‘Fred’ algorithm tweak had gone live. Many within the industry already suspected something was afoot, with numerous sites having experienced a seemingly inexplicable drop in rankings. Whilst not the biggest update; what Fred does is penalise websites that are […]

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Why is my website traffic dropping? SEO areas to explore

The digital landscape is constantly changing, what with frequent updates from Google and user behaviour being constantly influenced by new and emerging technology. Organic Search can be infinitely complicated as a result of many moving parts. Keeping a close eye on all aspects can be challenging, but there’s a number of key areas that SEO […]

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