Preaching what we practise

Last month Google introduced a mobile search redesign by adding a new black label for ads and favicons for the organic search results. During testing, Google said the use of favicons benefited the majority, more […]

There have been several Google Ads announcements recently, most coming out of the Google Marketing Live event in May. But one change that has gone under the radar somewhat is an amendment to location targeting. […]

Earlier this month Google held its annual I/O conference and inundated us with new products, updates and initiatives. Google I/O (Input/Output) conference was first held in 2008, announcing upcoming developments and products to the development […]

Google Marketing Live took place last week in San Francisco and amongst the plethora of announcements, one new feature really stuck out to us – gallery ads. This new type of ad has been under […]

There is no point in producing high quality content with search value if you aren’t going to maximise return on it. Recycling content is the perfect way to refresh your blog, build on the SEO […]

In March 2019 Distinctly and Conical co-produced and published the Marketing Law Firms guide to help marketing managers navigate the latest technology, as well as offering advice on the latest online marketing techniques. When researching […]

One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability […]

Committing to a new pay-per-click campaign can be daunting, particularly if your business sits in an industry reliant on lead generation rather than immediate sales. Take a solicitor for example – the process of moving […]

As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs […]