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Rob Laver | 13th June 2024 | Paid Media

Advertising Options Beyond Google & Meta

Spending on digital ads has soared in the UK over the past three years, reaching just shy of £30 billion in 2023: Digital Advertising Expenditure (UK) Source: statista.com This trend is expected to continue over the next five years, and while the reality is that over 90% of this continues to be dominated by a […]

Gary Woodcock | 7th June 2024 | Digital PR

How to use data science to calculate Share of Search

The ability to quantify and explain the value of SEO to stakeholders remains one of the most crucial parts of any agency’s day-to-day. Better communication of how the work being done impacts KPIs and the wider business will lead to stronger client relationships and increased faith in the partnership between agency and client. Many methods […]

Alex Cassidy | 15th May 2024 | Digital PR

Ideate, Test, Execute: Using ChatGPT to Build Creative Campaigns Part 2

Part 2 – My Son is also Named Bort This is Part 2 of seeing if ChatGPT can create a creative campaign similar to our Digital PR agency.  The first one was a relative failure, which you can read about here. The idea is that each campaign increases in complexity in both design and development, […]

Gideon Katz | 8th May 2024 | Digital PR

Digital PR in France: taking advantage of an untapped market

The digital PR sector in the UK, well-anchored and navigable, plays in perfect unison with the media landscape. With the tabloid press more commonplace, and journalists more prepared to receive campaigns, the UK market now comes with fewer surprises. A mere 33 miles across the channel, entering the French digital PR market, fairly untapped and […]

Katie Greenaway | 2nd May 2024 | Ecommerce, Google Ads

Maximising Google Ads with Shopify

Shopify is one of the most popular platforms for eCommerce, with easy set up and customisation options for every size of business. There are apps for almost anything you might want to do with your store, including for Google Ads, making it easy to get campaigns up and running to build your online presence. The […]

Rosa McLeod | 21st March 2024 | Digital PR

Digital PR in the healthcare industry

With figures revealing nearly 50 million health-related Google searches were made in the UK in 2023, it’s clear that people turn to search engines for healthcare advice.  And as the industry continues to grow, healthcare companies need to ensure a strong online presence to effectively manage their reputation, communicate important updates, engage with their audience, […]

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