Q&A with Sally Poundall – Senior SEO Manager (Learning and Development)
I am delighted to welcome our new Senior SEO Manager, Sally Poundall, who has joined in a newly created position to spearhead our learning and development. She brings to Distinctly a wealth of experience from […]
How to generate blog post ideas with SEO in mind
Are you struggling to think of a topic to discuss on your blog? Are your competitors continuously creating content that is driving new customers to their websites while yours stagnates? Writing search-led blog content can […]
Ark Wildlife – Campaign of the Month
The idea The Distinctly team shifted focus in May to amplify the opportunity of spring being a key period for wildlife, in order to secure coverage for their client, Ark Wildlife. Distinctly took a layered […]
How Google fights spam and protects users in the search results
Many web pages found within the Google index are extremely useful and the results which Google shows usually provide answers to our questions instantly. However, there are websites out there which have been created to […]
Mobile-first indexing: are you ready?
Google is in the final stages of its roll-out mobile-first indexing in direct response to the shift in how we search the web. GWI data shows nine out of 10 internet users go online via […]
Understanding the Google Ads optimisation score
The importance of quality scores and Ad Rank across Google Ads campaigns has been well documented over the years due to their direct influence on CPCs. However, as machine learning begins to more accurately predict […]
Campaign ideas for digital PR: How to add certainty into your ideation process
Digital PR is a great way to secure coverage for your brand, while also building organic visibility in the search engine results pages (SERPs). We’re always looking at ways to encourage creative campaign ideas for […]
How easy is it to track true ROI from PPC in 2021?
PPC has historically been a straightforward channel to track return on investment. You pay for a click, that person visits the website, and provided you have tags set up to fire on your most important […]