Preaching what we practise

A fast website has never been more important. Users don’t have the patience for a slow-loading website and neither does Google. Google introduced the Core Web Vitals (CWV) into their algorithms to determine mobile rankings in June 2021 and, more recently, incorporated the CWV into desktop rankings in February 2022. Ensuring your website adheres to […]

Google Ads is a competitive place by its very nature. Over 90% of all clicks on the search engine go to organic listings, which leaves a much smaller pool of users for advertisers to fight over. Not only that, but of those who do click on ads, the majority go to the advert at the […]

Reaching international customers, and expanding globally, is fast becoming a key objective for many growing companies – and capturing paid search traffic is a great way to gain exposure.  Choosing the right search engine Google covers the vast majority of search traffic in English-speaking countries, but as you set your sights overseas, you’ll almost certainly […]

Earlier this month, Google began rolling out an all-new feature known as multisearch. Whilst this innovative search tool is currently only available as a beta feature in the United States, it’s already sparked plenty of conversation within the worldwide SEO community.  What is multisearch? Multisearch is a way of combining both image and text together […]

Google recently announced that Google Analytics 3 will become redundant by July 2023. Attention has quickly switched to Google Analytics 4 and how marketing agencies and business owners can smoothly carry their data over to the new interface. In this guide, we’ll run through all of the key features of the new Google Analytics 4 […]

With the right digital PR strategy, even the most competitive space, can be accessed successfully . Our digital PR campaign for GovGrant, the tax preparation specialists, highlights what can be achieved with a creative and targeted approach, and also how powerful evergreen content can be for long-term success. The campaign idea    The Google results pages […]