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Why is my website traffic dropping? SEO areas to explore

The digital landscape is constantly changing, what with frequent updates from Google and user behaviour being constantly influenced by new and emerging technology. Organic Search can be infinitely complicated as a result of many moving parts. Keeping a close eye on all aspects can be challenging, but there’s a number of key areas that SEO […]

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Link Building Made Easier

With all else equal in regards to the technical optimisation aspects and architecture of a website, it is the amount of high quality, relevant links that point to the site that determine the heights it will scale in the SERPs. So link building is clearly important. It can also be challenging and quite time consuming, […]

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How to link to a Facebook advert account

We can all feel out of our depth with the various linking methods across advertising platforms! So why not make things a little easier and follow our step-by-step guide to linking to an advert account from your Business Manager. If you are trying to link to a Facebook Advert Account you should already have a […]

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Distinctly get into the swing of things at Topgolf Watford

It is fair to say that the team at Distinctly have never been ones to shy away from social gatherings, but Wednesday evening saw a whole new level of socialising, bonding and friendly competition, and all over a spot of pitch and putt… Not just any pitch and putt though, the team made their first […]

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Monthly SEO round-up February 2017

5 of the Biggest SEO News Stories – February Despite February being the shortest month of the year, there’s been no shortage of goings-on in the world of SEO. There’s always some kind of tweak or development within such a fast-paced industry, so here are 5 more pieces of news you need to know to stay ahead […]

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How to Conduct a Local SEO Competitor Analysis

Who really are your competitors? Start by searching your primary keywords into Google and take a look at both the local pack and organic listings for that keyword. I would recommend four or five competitors for your analysis. It’s important to choose competitors who are realistic players to your business rather than domain heavy big […]

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Bing vs Google PPC – Is Bing Becoming More Viable?

According to studies carried out in late 2016 by Comscore, The Bing Ads Network is now responsible for 1 in 5 searches in the UK. Google is still the market leader with around 64% of all queries, but Bing is rapidly growing in its share of search. An IAB Digital Adspend report also found that […]

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How Social Media Can Drive Your Content Success

Writing great content is achievable by all and is a necessity for businesses with presence online. Effective content can have a number of benefits from improving visibility in search engines, increasing referral traffic, to engaging customers on your website. First, a solid grounding of research is the number 1 consideration for producing content. This will not only […]

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Voice Search And Optimisation: Are You In the Loop?

Four of the largest companies in the world – Amazon, Apple, Google, and Microsoft – have now brought out “digital (voice) assistants”, in Amazon’s Alexa, Apple’s Siri, Google’s Assistant, and Microsoft’s Cortana. If voice search isn’t quite the everyday present for the majority of us, it is definitely going to be part of the future, […]

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Monthly SEO round-up – January 2017

5 of the Biggest SEO News Stories – January In SEO-land, it’s vital to keep ahead of the trends in the industry as well as to keep on top of any updates to Google that may impact performance and strategy. As ever, there’s been loads of developments in January. Here’s 5 of the main stories since […]

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Unbounce and Pardot integration – sending form data automatically

At Distinctly, we often use custom landing pages for our PPC campaigns. They allow flexibility to A/B test quickly, while ensuring that our AdWords quality scores remain high. Unbounce is the platform we typically use for this, and it has the added benefit of being able to send all leads generated to any email address […]

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Google Chrome to flag sites as “not secure” from January 2017

The surfer’s browser of choice, Google Chrome, is set to clamp down on sites not rendered in HTTPS from January. Google have been making tweaks over the last few months with the addition of an exclamation mark (!) in the URL part of the interface: This is set to be expanded from January (Happy New […]

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