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How to set up event tracking in Google Tag Manager

When clients engage in SEO or PPC activity, their key objective tends to be generating more online enquiries. It’s possible to drive considerable amounts of organic or paid traffic to a website through effective SEO and PPC campaigns, but how many campaigns actually convert? This is where event tracking comes into its own. Event tracking […]

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Where are the top global city hubs for digital careers?

Silicon Valley in San Francisco is renowned across the globe as the place to be for a career in digital. It is home to the big tech players including Google and Apple and every year eager and enthusiastic graduates converge at this technical nerve centre with big dreams, yet a recent study shows Silicon Valley […]

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Recommended SEO reporting tools for digital PR campaigns

You’ve created your content and story, outreached it by targeting key sites and returned with plenty of coverage for your client. To make your efforts worthwhile, the reach of the coverage must now be effectively communicated to your client. A comprehensive digital PR report will not only help to justify your immediate work, but also […]

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How do you create great content?

We all recognise a good piece of content when we read, watch or listen to it, but what really makes content great? Our perception and taste varies, so, naturally, what appeals to one person will not appeal to another, much as what works for one brand won’t work for another. Memorable, effective content really sticks […]

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How to integrate Shopify and Google Analytics to track performance

It is essential to track how your website is performing, not only to see how potential clients and customers are interacting with your site and products, but also to track core data such as revenue. Currently the most widely used web analytics platform, Google Analytics is the preferred means for many of tracking and monitoring site performance […]

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How to find the perfect journalist request

Twitter is filled with journalists seeking quotes, expert opinions and interviews for stories from across the globe. Using Twitter effectively, we have been able to secure regional, national and international news coverage for our clients on multiple occasions. Granted, it would be impossible to tap into each and every one of these requests, but it […]

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How to effectively implement advert scheduling in Google AdWords

Once your PPC campaign has been running on Google AdWords for a couple of months, it is time to develop some optimisation techniques to help drive more conversions from your campaigns. One of the more prominent – and frequently used – techniques is advert scheduling. What is advert scheduling? Advert scheduling is a technique whereby […]

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Monthly SEO industry round up – everything you need to know from our experts this August

Two top tier sites make their links ‘no-follow’ As any SEO link builder will know, identifying sites willing to include a link to a client’s site whilst maintaining strong metrics is a difficult and often time consuming challenge. Sites that do meet these requirements are therefore immensely valuable, yet recently it would appear that Forbes and […]

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Save time in content ideation and drive traffic to your site with Ahrefs’ Content Explorer

Producing content with the purpose of driving traffic to your site is difficult and the ideation process is lengthy. Keyword research, SERP analysis and link building are all required and the end result is not guaranteed. Reverse engineer the process with our guide, saving yourself time and energy. …………………………………………………………………………………………………………………………………………………. To simplify Mark Johnstone’s narrative, producing […]

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How to regain access to your Google Analytics account

A common problem Acquiring the full rights to your Google Analytics account shouldn’t be a tough task, yet many people are left in this predicament. Usually, the scenarios resulting in you losing access to your account include past employees leaving the company without sharing the logins, or losing them yourself. With continued investment in organic […]

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As we see a resurgence in print, where does digital content stand?

While many believe that print has had its day, with digital magazines taking precedence over traditional paper editions, there have been recent rumblings within the industry that paper is making a comeback, as people seek to disconnect from the digital world. As we become more and more connected, with little or no breaks from social […]

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Email marketing tools for digital PR, link building and beyond!

On the face of it, creating an email marketing campaign to build coverage and links for your brand is a simple task. However, when you multiply the time required for research, email sourcing, outreach personalisation and then sending the email itself by the hundreds of recipients that you want to put your content in front of, […]

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