Favicons – what’s the controversy?
Last month Google introduced a mobile search redesign by adding a new black label for ads and favicons for the organic search results. During testing, Google said the use of favicons benefited the majority, more […]
Important change to location targeting within Google Ads
There have been several Google Ads announcements recently, most coming out of the Google Marketing Live event in May. But one change that has gone under the radar somewhat is an amendment to location targeting. […]
Google I/O 2019: announcements, products and how it could impact you
Earlier this month Google held its annual I/O conference and inundated us with new products, updates and initiatives. Google I/O (Input/Output) conference was first held in 2008, announcing upcoming developments and products to the development […]
Google Gallery Ads: a new way to target your users
Google Marketing Live took place last week in San Francisco and amongst the plethora of announcements, one new feature really stuck out to us – gallery ads. This new type of ad has been under […]
How to repurpose content for SEO
There is no point in producing high quality content with search value if you aren’t going to maximise return on it. Recycling content is the perfect way to refresh your blog, build on the SEO […]
How do people search for law firms online?
In March 2019 Distinctly and Conical co-produced and published the Marketing Law Firms guide to help marketing managers navigate the latest technology, as well as offering advice on the latest online marketing techniques. When researching […]
How to use bad grammar to get good results in your copy
One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability […]
Tracking ROI From Your Lead Gen PPC
Committing to a new pay-per-click campaign can be daunting, particularly if your business sits in an industry reliant on lead generation rather than immediate sales. Take a solicitor for example – the process of moving […]