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The disadvantages of social media marketing (and why you should invest in SEO instead)

Case study analysis I recently read a very interesting study undertaken by Danny Richman of SEO Training London, who looked into the digital marketing activity of over 500 UK SMEs. The full range of data from the study is yet unpublished, however some data has been released surrounding SME digital marketing spend (time and money) […]

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Writing an email pitch to journalists? Example subject lines, story and timing

Give yourself the best chance of journalist coverage with our first hand knowledge, including a ready to use email template! Email is still the king of communication in the workplace. When it comes to promoting your piece of SEO content via email to journalists, there’s a direct correlation between the authority of a journalist that you’re hoping […]

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Monthly SEO round-up April 2017

As we begin to head into Spring and the trees and flowers begin to grow new life again, there’s plenty of new issues blooming within the SEO industry. Once more, we sneak a peek into what’s been happening this April and the possible repercussions moving towards the Summer. Google Search Undergoes Yet Another Round Of […]

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The Concatenate Function – A Gift from Excel for PPC Marketers

The term concatenate means “to combine” or “to join together”. This a function that is used in Excel to combine multiple cells together into one cell. It can also be used to add further words or symbols to multiple cells at once. For PPC marketers, the concatenate function is something that can really speed up […]

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Monthly SEO round-up March 2017

The ‘Fred’ Update Takes Effect Across Google The big news this March was Google confirming that the ‘Fred’ algorithm tweak had gone live. Many within the industry already suspected something was afoot, with numerous sites having experienced a seemingly inexplicable drop in rankings. Whilst not the biggest update; what Fred does is penalise websites that are […]

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Why is my website traffic dropping? SEO areas to explore

The digital landscape is constantly changing, what with frequent updates from Google and user behaviour being constantly influenced by new and emerging technology. Organic Search can be infinitely complicated as a result of many moving parts. Keeping a close eye on all aspects can be challenging, but there’s a number of key areas that SEO […]

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Link Building Made Easier

With all else equal in regards to the technical optimisation aspects and architecture of a website, it is the amount of high quality, relevant links that point to the site that determine the heights it will scale in the SERPs. So link building is clearly important. It can also be challenging and quite time consuming, […]

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How to link to a Facebook advert account

We can all feel out of our depth with the various linking methods across advertising platforms! So why not make things a little easier and follow our step-by-step guide to linking to an advert account from your Business Manager. If you are trying to link to a Facebook Advert Account you should already have a […]

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Distinctly get into the swing of things at Topgolf Watford

It is fair to say that the team at Distinctly have never been ones to shy away from social gatherings, but Wednesday evening saw a whole new level of socialising, bonding and friendly competition, and all over a spot of pitch and putt… Not just any pitch and putt though, the team made their first […]

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Monthly SEO round-up February 2017

5 of the Biggest SEO News Stories – February Despite February being the shortest month of the year, there’s been no shortage of goings-on in the world of SEO. There’s always some kind of tweak or development within such a fast-paced industry, so here are 5 more pieces of news you need to know to stay ahead […]

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How to Conduct a Local SEO Competitor Analysis

Who really are your competitors? Start by searching your primary keywords into Google and take a look at both the local pack and organic listings for that keyword. I would recommend four or five competitors for your analysis. It’s important to choose competitors who are realistic players to your business rather than domain heavy big […]

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Bing vs Google PPC – Is Bing Becoming More Viable?

According to studies carried out in late 2016 by Comscore, The Bing Ads Network is now responsible for 1 in 5 searches in the UK. Google is still the market leader with around 64% of all queries, but Bing is rapidly growing in its share of search. An IAB Digital Adspend report also found that […]

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