Creating a PPC ad copy test plan
Creating a test plan is a vital step towards improving results for any digital marketing campaign. Conducting experiments, in this sense, removes guesswork by providing quantitative reasoning behind your strategy. Smart marketers understand why testing […]
Do you need breadcrumbs for your ecommerce website?
Great UX should be almost invisible. An effective ecommerce website is so seamlessly navigable, and the journey from homepage to hitting ‘buy’ so straightforward, that the customer doesn’t notice the features designed to make it […]
The importance of your Google My Business account and how to deal with fake reviews
A Google My Business account (commonly referred to as a GMB in the SEO world) is a free method of achieving increased online visibility. It allows you to connect with customers across Google search results […]
Update to Google’s featured snippet: how it will affect your traffic
For several years now, the featured snippet has offered an opportunity for your business to be the headline act on a Google SERP – not only ranked highest on the list but given an additional […]
When does your website need fresh content?
No matter the size of your company or the industry you operate in, having good and authoritative content on your website is a strong factor in determining the success of your approach to SEO. Of […]
Google Chrome to start labelling slow sites
Most SEO professionals could spend hours explaining the ways in which UX can impact a website’s standing with Google. But among all the elements that come under the category of “user experience”, it’s easy to […]
What is Google’s BERT algorithm? Everything you need to know
In SEO, we talk a lot about search intent. One of the keys to success in our business is understanding where customers are in the transactional process. Are they ready to purchase, narrowing their options […]
How to write a press release that gets noticed
There was a time, many years ago, when this blog post wouldn’t have been necessary. The phrase ‘press release’ carried a certain gravitas by itself – it would swagger its way confidently to the top […]