How to use bad grammar to get good results in your copy
One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability […]
Tracking ROI From Your Lead Gen PPC
Committing to a new pay-per-click campaign can be daunting, particularly if your business sits in an industry reliant on lead generation rather than immediate sales. Take a solicitor for example – the process of moving […]
Tone of voice guidelines and why you need them
As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs […]
Google announces update: the March 2019 Core Update
Last week, Google announced a core algorithm update. While Google will often make changes to improve their service for users, as they don’t often specify what these changes are it’s usually down to experts to […]
What are Google Posts and why you should use them?
If you have a bricks and mortar store, Local SEO is a small but integral part of an overall SEO strategy. One of the main reasons for this is that it connects your business to […]
What Bing’s integration with LinkedIn means for advertisers
Late last year, Microsoft announced that it is launching a feature for its Bing advertising platform that will allow you to target users by their LinkedIn profile data – a move that will see them […]
Power words and phrases you need to use in your copy
Science has shown time and time again that language – if used well – can be a powerful tool for influencing purchasing decisions. Consider the difference in resonance between phrases such as ‘presents a challenge’ […]
Why do Google Grants accounts now need professional account management?
In the early part of 2018, Google announced a number of significant changes to its Ad Grants accounts. Since then, the introduction of specific criteria and the added risk of advert suspension means that greater […]