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Bing vs Google PPC – Is Bing Becoming More Viable?

According to studies carried out in late 2016 by Comscore, The Bing Ads Network is now responsible for 1 in 5 searches in the UK. Google is still the market leader with around 64% of all queries, but Bing is rapidly growing in its share of search. An IAB Digital Adspend report also found that […]

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How Social Media Can Drive Your Content Success

Writing great content is achievable by all and is a necessity for businesses with presence online. Effective content can have a number of benefits from improving visibility in search engines, increasing referral traffic, to engaging customers on your website. First, a solid grounding of research is the number 1 consideration for producing content. This will not only […]

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Voice Search And Optimisation: Are You In the Loop?

Four of the largest companies in the world – Amazon, Apple, Google, and Microsoft – have now brought out “digital (voice) assistants”, in Amazon’s Alexa, Apple’s Siri, Google’s Assistant, and Microsoft’s Cortana. If voice search isn’t quite the everyday present for the majority of us, it is definitely going to be part of the future, […]

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Monthly SEO round-up – January 2017

5 of the Biggest SEO News Stories – January In SEO-land, it’s vital to keep ahead of the trends in the industry as well as to keep on top of any updates to Google that may impact performance and strategy. As ever, there’s been loads of developments in January. Here’s 5 of the main stories since […]

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Unbounce and Pardot integration – sending form data automatically

At Distinctly, we often use custom landing pages for our PPC campaigns. They allow flexibility to A/B test quickly, while ensuring that our AdWords quality scores remain high. Unbounce is the platform we typically use for this, and it has the added benefit of being able to send all leads generated to any email address […]

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Google Chrome to flag sites as “not secure” from January 2017

The surfer’s browser of choice, Google Chrome, is set to clamp down on sites not rendered in HTTPS from January. Google have been making tweaks over the last few months with the addition of an exclamation mark (!) in the URL part of the interface: This is set to be expanded from January (Happy New […]

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What are the benefits of having a dog in the workplace?

In a recent survey by Purina they found their staff is happier and healthier when they are able to take their pets to work. They also found 47 per cent of 18-24 year olds surveyed said that they view bringing a pet to work as a work ‘perk’. Following Nestlé’s decision to let their employees […]

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Apple Maps Connect: How to easily add or claim your business

Apple is a hugely successful corporation, owning 45% of the UK smartphone and 50% of the tablet market. In 2012, Apple released their independent mapping system which was regarded as second best to Google Maps. However, towards the end of 2015, Apple officially launched their updated version, Apple Maps Connect. Due to the new sophisticated […]

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An evening in the company of Nicholas Anthony

At the end of November, Distinctly were invited to Mayfair to visit Nicholas Anthony’s Siematic showroom. This occasion was held in conjunction with Gaggenau, a German manufacturer of high-end kitchen appliances. Nicholas Anthony has paired up with Gaggenau to include their high-end appliances to feature in their new range of kitchen designs. From cooking to […]

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Local SEO: The Impact of Possum

The latter half of 2016 has been a lively one for SEOs with the release of both a Penguin and Possum update. The industry has been hard at work monitoring ranks and performance for their own or client’s websites. Google’s latest algorithm, Possum, focuses on local search and has had a significant impact on the […]

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The Top SEO Plugins for WordPress

There are a lot of ways you can promote a WordPress website, but SEO is still the most effective of them all. After all, over 70% of today’s internet traffic comes from search engines. Unfortunately, WordPress is not really equipped to handle SEO – or optimised to handle SEO-related tasks – out of the box. […]

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Evolving Ad Extensions

2016 has been a big year for the Google advertising community. First the removal of right-hand side adverts, then the introduction of expanded text adverts and separated tablet bidding, it’s been a lot of change in a short space of time. It would, therefore, be very easy for smaller scale rollouts to go slightly under […]

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