Preaching what we practise

Google has started integrating ads into its AI Overviews, a feature that uses generative AI to deliver concise summaries at the top of the search results for more complex user queries. The rollout, currently visible on mobile and desktop devices in the US, signals a pivotal change in how search, AI and advertising are likely […]

Reactive PR is a powerful tool for inserting brand names into relevant conversations, enhancing their credibility, and positioning yourself as industry experts. By providing timely and insightful commentary on trending or breaking news, you increase the likelihood of securing valuable media exposure. A 2024 study found that 42% of reporters view credibility as the biggest […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. Covering AI Mode: Google’s boldest Search shift yet Google’s AI Mode – unveiled at I/O 2025 – is the company’s biggest change to how people search […]

How do I tap into the French media landscape? Can I land national coverage by following the exact same steps as I do in the UK? Why is every French journalist ignoring my emails?  These are some of the many questions that all digital PR professionals ask themselves when starting in the French market. As […]

When Apple announced their Apple Intelligence software it heralded a new era of summarised information from a huge volume of sources into a nice easily digestible format. Except it didn’t. In January of 2025 they stripped back the service to no longer include any news summary due to major instances of fake news being displayed […]

The Silent Campaign Killer You’ve been there before. Your Paid Social ads were performing brilliantly last month, strong click-through rates, low cost per acquisition, great engagement. Then suddenly, as if someone flipped a switch, performance starts to drop off a cliff. Costs start climbing, and engagement metrics nosedive. Chances are, you’re dealing with ad fatigue. […]