Preaching what we practise

“Google algorithm update” – three words that can strike fear into the hearts of SEOs. In the old days of SEO, a Google update could nosedive your website’s performance overnight. Luckily, today’s updates aren’t quite as shocking (usually!).  However, websites can still see sharp drops in performance when a new update is rolled out. Discover […]

Part 1 – Are You As Old as Homer Simpson? Let’s assume that if you’re reading this you already know what ChatGPT is, how it works, and what it can do. If not, you can read this explainer on the state of AI. I wanted to test ChatGPT’s ability to fully code a small creative […]

Navigating a new market is akin to embarking on a grand adventure. Just as a seasoned explorer equips themselves with maps and a sense of direction, a brand venturing into Spain must arm itself with a deep understanding of the local culture, values and nuances.  The media landscape in Spain is a canvas of transformation, […]

What is AI and why is it #trending? The term ‘AI revolution’ was first coined by, the founder and executive chairman of the World Economic Forum, Klaus Schwab in his 2016 book ‘The Fourth Industrial Revolution’. The first industrial revolution, starting in the late 18th century, pioneered machinery in factories. The second industrial revolution, around […]

In the realm of digital analytics, Google Analytics 4 (GA4) stands as a powerful tool designed to offer deeper insights into user behaviour and improve decision-making. However, like any sophisticated system, GA4 is not immune to errors. In this article, we’ll explore the most common GA4 errors businesses make and provide guidance on how to […]

In the United States, there are reportedly over 1,200 daily newspapers in circulation, the vast majority being smaller, regional publications. This means producing digital PR campaigns for US outreach must be large-scale enough to impress journalists at national titles as well as flexible enough to be targeted to journalists only covering their local area.  The […]