Preaching what we practise

When Apple announced their Apple Intelligence software it heralded a new era of summarised information from a huge volume of sources into a nice easily digestible format. Except it didn’t. In January of 2025 they stripped back the service to no longer include any news summary due to major instances of fake news being displayed […]

The Silent Campaign Killer You’ve been there before. Your Paid Social ads were performing brilliantly last month, strong click-through rates, low cost per acquisition, great engagement. Then suddenly, as if someone flipped a switch, performance starts to drop off a cliff. Costs start climbing, and engagement metrics nosedive. Chances are, you’re dealing with ad fatigue. […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. Covering The growing importance of About Us pages This is a really interesting study by AI brand comprehension tool Waikay. They analysed over 17,000 URLs referenced […]

Around 5.24 billion people currently use social media worldwide, with the average social media user engaging with roughly 6 different social media platforms. Put simply, those numbers represent the chance to get your brand in front of a huge audience.  Whilst many businesses include both SEO and social media within their marketing strategies, the two […]

If you ever run a digital PR campaign in multiple countries or markets, you’ll learn quickly that you cannot take a one-size-fits-all approach. Understanding the different cultural contexts, trends, and media preferences is essential. In a conversation with International Digital PR Specialist Lau Miguez, we discussed some of the main areas that can improve your […]

We audit a lot of campaigns for prospective clients, and what we’ve found is that there are certain mistakes that are so common, we can almost guarantee they’ll be present before we’ve even looked. While some require longer term changes and technical input, there are others that are relatively quick to fix. We’re going to […]