Most SEO professionals could spend hours explaining the ways in which UX can impact a website’s standing with Google. But among all the elements that come under the category of “user experience”, it’s easy to […]
In SEO, we talk a lot about search intent. One of the keys to success in our business is understanding where customers are in the transactional process. Are they ready to purchase, narrowing their options […]
There was a time, many years ago, when this blog post wouldn’t have been necessary. The phrase ‘press release’ carried a certain gravitas by itself – it would swagger its way confidently to the top […]
From keyword research to link building, an SEO will spend the majority of their working day with data. Manipulating and interpreting data is fundamental to SEO data analysis. The process of analysing data can be […]
It’s a common mistake to treat your meta description as an afterthought. You’ll spend hours on your page copy, making sure it incorporates your keyphrases and cleverly conveys what’s brilliant about your product. Just before […]
In late 2018, Google made an unprecedented change to its keyword matching on Google Ads, allowing machine learning to identify queries which had the same meaning/intent, but were entirely different to the keyword you had […]
How can you make a user experience on your website smooth and enjoyable for the user? When designing a website it is best practice to make it easy to navigate, read, and make sure the […]
Last month Google introduced a mobile search redesign by adding a new black label for ads and favicons for the organic search results. During testing, Google said the use of favicons benefited the majority, more […]
There have been several Google Ads announcements recently, most coming out of the Google Marketing Live event in May. But one change that has gone under the radar somewhat is an amendment to location targeting. […]
