It’s a common mistake to treat your meta description as an afterthought. You’ll spend hours on your page copy, making sure it incorporates your keyphrases and cleverly conveys what’s brilliant about your product. Just before […]
In late 2018, Google made an unprecedented change to its keyword matching on Google Ads, allowing machine learning to identify queries which had the same meaning/intent, but were entirely different to the keyword you had […]
How can you make a user experience on your website smooth and enjoyable for the user? When designing a website it is best practice to make it easy to navigate, read, and make sure the […]
Last month Google introduced a mobile search redesign by adding a new black label for ads and favicons for the organic search results. During testing, Google said the use of favicons benefited the majority, more […]
There have been several Google Ads announcements recently, most coming out of the Google Marketing Live event in May. But one change that has gone under the radar somewhat is an amendment to location targeting. […]
Earlier this month Google held its annual I/O conference and inundated us with new products, updates and initiatives. Google I/O (Input/Output) conference was first held in 2008, announcing upcoming developments and products to the development […]
Google Marketing Live took place last week in San Francisco and amongst the plethora of announcements, one new feature really stuck out to us – gallery ads. This new type of ad has been under […]
There is no point in producing high quality content with search value if you aren’t going to maximise return on it. Recycling content is the perfect way to refresh your blog, build on the SEO […]
In March 2019 Distinctly and Conical co-produced and published the Marketing Law Firms guide to help marketing managers navigate the latest technology, as well as offering advice on the latest online marketing techniques. When researching […]
