Google Shopping Agency & Ecommerce PPC

Engaging ads, strategically placed – ecommerce PPC at its most effective

What does our Google Shopping PPC service involve?

Integrated search strategy

When it comes to Google Shopping ads, we take an integrated approach. This is because they frequently appear alongside text-based search ads from the same advertiser on the results page. Through audience and keyword research, we can take a deeper dive into the specific intent of the keywords used by searchers. From this data, we can either choose to create conversion-focused Google Shopping ads, where displaying images and prices work best, or research-focused ads, where sitelinks and extensive ad copy would perform better.

Google Shopping ads and search ads often work well alongside one another. Appear in both sections and you can dominate the results page for a given query, squeezing competitors out into less desirable positions. A scenario like this will obviously reinforce your brand and give you the opportunity to show off more products, promotions and info.

Whether you should opt for Google Shopping ads, search ads, or both, will depend upon your business, your sector and various other factors. We’ll guide you in the right direction, to get those sales coming in.

Letting the data speak for itself

Once your PPC campaign has gone live, it’s not enough to just monitor its progress. We’ll dig deeper into how each element of the campaign has performed, so we can make performance-enhancing adjustments. 

Also, in our opinion, it’s best to give as many products as possible the chance to go live, and then make necessary refinements after.

Every decision we make is based on data: perhaps the campaign performed best at a certain time, in one location or with a particular audience. We’ll spend time understanding what worked best, so we can make your investment more worthwhile. 

Focused on the results

Our singular focus on results – and our expert knowledge of how to achieve them – is the engine behind our ecommerce PPC services. That’s why PPC reporting is such a critical part of the process. It gives us the opportunity to look at both how the campaign is performing and how it can be tweaked and improved.

It’s easy to get bogged down in the details when structuring a PPC report, and while detail is what we thrive on, we focus on the bigger picture when putting together a report that all stakeholders can make sense of. 

By focusing on key metrics – like clicks, cost per click, click-through rate, conversion rate and cost per conversion – we deliver clear analysis of results that’s easy to build on for next time.

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Google Shopping & Ecommerce PPC Services

We offer a range of services, from creating campaigns and Google Shopping feed management, all the way through to auditing and reporting on the data. 

Campaign management

We’ll handle your campaign for as long as you need us to. With your goals at the forefront of our minds, we’ll work to ensure every detail is covered to maximise results. From budgets and feeds, to ad copy and audience segmentation, we’ll be sure to cover it all. 

We like to keep in close contact with all of our clients, holding regular check-ins and monthly meetings. We view clients as partners, so you’ll get a full, in-depth analysis of how the campaign is performing, or a simpler summary if you’d prefer. 

Product feed optimisation

The Google Shopping data feed, or product feed, catalogues the key attributes of each product that you sell on your ecommerce site. These include the product title, description and category – all information that helps Google to determine where to show your ads. 

Just like with SEO, optimising the product feed increases the chances of relevant users seeing and accessing your products online by making sure you’re matching what they’re searching for. The more detailed, unique and specific your description of your products, the more likely it is that Google will connect you to your target audience and your conversion rate will increase.

Google Ads consultancy

Google Ads is a constantly evolving space – so companies that know how to navigate it get the best results. At Distinctly we’re continuing to build on more than a decade of experience with Google Ads to expand our PPC services and offer the very best guidance. 

Partnering with an agency that specialises in Google Ads consultancy means you can benefit from a flexible and forward-looking PPC campaign that makes the most of shifting trends. We’ll guide you through the ins and outs of not only staying ahead of trends but making the most of them.

Feed auditing

Need some help troubleshooting your campaign? We can help audit any issues on your feed and provide developer-ready feedback. Our audit process is thorough, detailed and completed with you in mind. We’ll carry out research to discover how we can optimise titles, ad copy and images, to increase that all-important return on investment. 

Google Shopping is a highly competitive landscape. But through competitor research, we can elevate your ads to appear more frequently, and gain higher conversion rates. We’ll delve deep into every area of your competitors’ strategies to understand why Google chooses to rank them where they do…and how we can outbid them.

Reporting and insights

The key to effective PPC reporting isn’t just having stacks of data. It’s about continually measuring the performance of your campaigns against others that you’ve run before. Focusing on ROI, highlighting trends and tracking your progress are all key elements of a PPC report, but it’s easy to get bogged down in what your competitors are doing. 

By focusing on what success looks like for your account and benchmarking the performance of our campaigns at every step, we can generate more useful insight that’s uniquely relevant to your business and build our expertise to improve the results we deliver every time. 

Our Google Shopping agency process

Evaluating your options

Google Shopping ads are some of the most saturated auctions across almost every product type. For this reason, one of the very first questions we ask is, will it work for you? Yes, it’s important to understand whether the pricing is competitive, or if the product is desirable, yet these aren’t the only factors to consider. There’s also website functionality, the way products are updated and how well Google Merchant Center will sync with your CMS.

Evaluating your options

Google Shopping ads are some of the most saturated auctions across almost every product type. For this reason, one of the very first questions we ask is, will it work for you? Yes, it’s important to understand whether the pricing is competitive, or if the product is desirable, yet these aren’t the only factors to consider. There’s also website functionality, the way products are updated and how well Google Merchant Center will sync with your CMS.

Feed development

Product feeds are key to Google Shopping success, so they need careful attention and expertise. That’s where a Google Shopping ads agency like ours comes in, guiding you through the whole process, fixing any errors and continuously optimising. How the adverts look and feel will affect your conversion rate, so before we roll out to every area of the website, we always recommend putting just a few products live first.

Standard vs smart

One of the first key decisions to take is whether to go for a standard shopping campaign or a smart-based one. In our experience, the latter tends to yield better results, giving you access to more of Google’s network of placements. A standard setup gives you more control over keywords, but results can take longer to achieve. We'll conduct thorough testing, finding the right balance between quick wins and long-term returns.

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Frequently asked questions

Should I use Google Shopping instead of Google Search?

In an ideal world, you’d test both, and base the decision on performance data. There are numerous differences between these options, so it heavily depends on your campaign and goals. Google Shopping is perfect for those who feel their target market buys based on visual elements. Work with a google shopping agency like ours for some expert, tailored advice on the matter.

I’ve heard you can get free listings on Google Shopping. Is that true?

Yes, you can get free organic listings on the Google Shopping tab. However, these generally only reach a fraction of the people you could target through adverts. For this reason, it’s something to run in conjunction with a campaign, rather than on its own.

What if my product prices are hidden behind a login?

Unfortunately, Google Shopping ads can’t be created for this type of content. All pricing and stock levels need to be available as soon you reach the website. If you’d like more advice on this particular issue, just give us a message or call.

Why choose Distinctly for your Google Shopping campaigns?

It’s a numbers game

We set measurable objectives tailored to your business and benchmark our efforts against them.

The bottom line

We’ve helped businesses from various sectors achieve substantial commercial success, through the use of Google Shopping.

Experts in several fields

PPC specialists, SEO specialists, content producers and digital analysts…we’ve got every base covered.

A diagram with three connection points, captions read: Data lead approach, Team expertise, Commercial success

More than just an Google Shopping agency