Google Shopping Ads Agency & Ecommerce PPC Services
Engaging ads, strategically placed – ecommerce PPC at its most effective
What does our ecommerce PPC service involve?
Integrated search strategy
When it comes to Google Shopping ads, we take an integrated approach. This is because they frequently appear alongside text-based search ads from the same advertiser on the results page. Through audience and keyword research, we can take a deeper dive into the specific intent of the keywords used by searchers. From this data, we can either choose to create conversion-focused Google Shopping ads, where displaying images and prices work best, or research-focused ads, where sitelinks and extensive ad copy would perform better.
Google Shopping ads and search ads often work well alongside one another. Appear in both sections and you can dominate the results page for a given query, squeezing competitors out into less desirable positions. A scenario like this will obviously reinforce your brand and give you the opportunity to show off more products, promotions and info.
Whether you should opt for Google Shopping ads, search ads, or both, will depend upon your business, your sector and various other factors. We’ll guide you in the right direction, to get those sales coming in.
Letting the data speak for itself
Once your PPC campaign has gone live, it’s not enough to just monitor its progress. We’ll dig deeper into how each element of the campaign has performed, so we can make performance-enhancing adjustments.
Also, in our opinion, it’s best to give as many products as possible the chance to go live, and then make necessary refinements after.
Every decision we make is based on data: perhaps the campaign performed best at a certain time, in one location or with a particular audience. We’ll spend time understanding what worked best, so we can make your investment more worthwhile.
Focused on the results
Our singular focus on results – and our expert knowledge of how to achieve them – is the engine behind our ecommerce PPC services. That’s why PPC reporting is such a critical part of the process. It gives us the opportunity to look at both how the campaign is performing and how it can be tweaked and improved.
It’s easy to get bogged down in the details when structuring a PPC report, and while detail is what we thrive on, we focus on the bigger picture when putting together a report that all stakeholders can make sense of.
By focusing on key metrics – like clicks, cost per click, click-through rate, conversion rate and cost per conversion – we deliver clear analysis of results that’s easy to build on for next time.
Our most recent paid media work
Want to know more?
Don’t be a stranger!
Google Shopping & Ecommerce PPC Services
We offer a range of services, from creating campaigns and Google Shopping feed management, all the way through to auditing and reporting on the data.
We’ll handle your campaign for as long as you need us to. With your goals at the forefront of our minds, we’ll work to ensure every detail is covered to maximise results. From budgets and feeds, to ad copy and audience segmentation, we’ll be sure to cover it all.
We like to keep in close contact with all of our clients, holding regular check-ins and monthly meetings. We view clients as partners, so you’ll get a full, in-depth analysis of how the campaign is performing, or a simpler summary if you’d prefer.
Product feed optimisation
The Google Shopping data feed, or product feed, catalogues the key attributes of each product that you sell on your ecommerce site. These include the product title, description and category – all information that helps Google to determine where to show your ads.
Just like with SEO, optimising the product feed increases the chances of relevant users seeing and accessing your products online by making sure you’re matching what they’re searching for. The more detailed, unique and specific your description of your products, the more likely it is that Google will connect you to your target audience and your conversion rate will increase.
Google Ads consultancy
Google Ads is a constantly evolving space – so companies that know how to navigate it get the best results. At Distinctly we’re continuing to build on more than a decade of experience with Google Ads to expand our PPC services and offer the very best guidance.
Partnering with an agency that specialises in Google Ads consultancy means you can benefit from a flexible and forward-looking PPC campaign that makes the most of shifting trends. We’ll guide you through the ins and outs of not only staying ahead of trends but making the most of them.
Need some help troubleshooting your campaign? We can help audit any issues on your feed and provide developer-ready feedback. Our audit process is thorough, detailed and completed with you in mind. We’ll carry out research to discover how we can optimise titles, ad copy and images, to increase that all-important return on investment.
Google Shopping is a highly competitive landscape. But through competitor research, we can elevate your ads to appear more frequently, and gain higher conversion rates. We’ll delve deep into every area of your competitors’ strategies to understand why Google chooses to rank them where they do…and how we can outbid them.
Reporting and insights
The key to effective PPC reporting isn’t just having stacks of data. It’s about continually measuring the performance of your campaigns against others that you’ve run before. Focusing on ROI, highlighting trends and tracking your progress are all key elements of a PPC report, but it’s easy to get bogged down in what your competitors are doing.
By focusing on what success looks like for your account and benchmarking the performance of our campaigns at every step, we can generate more useful insight that’s uniquely relevant to your business and build our expertise to improve the results we deliver every time.
Our Google Shopping process
Evaluating your options
Evaluating your options
Standard vs smart
Latest paid media insights
The importance of good data in Smart Bidding
19th August 2022
Smart bidding strategies: how they boost campaign performance
28th June 2022
What to do if a competitor bids on your brand name
17th May 2022
Driving new client or resident leads for your care business
13th May 2022
Top tips for improving your international PPC campaigns
12th May 2022
Reach new audiences with Twitter Ad campaigns
23rd March 2022
Harness the power of automation with Google Ads scripts
22nd February 2022
Digital marketing in 2022: the trends to look out for
15th December 2021
How to make the most/avoid the worst of Black Friday
30th November 2021
Best practice in Google Ads optimisation – smart bidding strategies
30th November 2021
Responsive Search Ads to Become the Norm
27th September 2021
The return of search term insight on Google Ads?
17th August 2021
Does PPC Improve Organic Performance?
15th July 2021
Understanding the Google Ads optimisation score
6th May 2021
How easy is it to track true ROI from PPC in 2021?
20th April 2021
Is Pinterest finally catching up with its advertising competitors?
18th March 2021
Spotify Audio Ads – What You Need To Know
16th February 2021
Farewell, Broad-Match Modified – The Latest Google Ads Announcement
8th February 2021
Is it possible to launch a new product using just PPC?
20th January 2021
Digital marketing in 2021: the trends to look out for
10th December 2020
Finding new customers with Facebook Lookalike Audiences
25th November 2020
Need to target specific job titles or functions? Here are your options.
29th October 2020
Creating a PPC ad copy test plan
11th March 2020
How to beat your closest competitor using Google Ads
20th November 2018
Facebook audiences and how to use them
23rd October 2018
5 proven techniques for decreasing your CPCs on Google Ads
19th June 2018
The Concatenate Function – A Gift from Excel for PPC Marketers
10th April 2017
Negative keyword reviews – best practice
13th October 2016
Benefits of re-marketing audiences and conversion tracking
21st October 2015
How to do a PPC forecast
18th June 2015
Frequently asked questions
Should I use Google Shopping instead of Google Search?
In an ideal world, you’d test both, and base the decision on performance data. There are numerous differences between these options, so it heavily depends on your campaign and goals. Google Shopping is perfect for those who feel their target market buys based on visual elements. Work with a google shopping agency like ours for some expert, tailored advice on the matter.
I’ve heard you can get free listings on Google Shopping. Is that true?
Yes, you can get free organic listings on the Google Shopping tab. However, these generally only reach a fraction of the people you could target through adverts. For this reason, it’s something to run in conjunction with a campaign, rather than on its own.
What if my product prices are hidden behind a login?
Unfortunately, Google Shopping ads can’t be created for this type of content. All pricing and stock levels need to be available as soon you reach the website. If you’d like more advice on this particular issue, just give us a message or call.
Why choose Distinctly for your Google Shopping & Ecommerce PPC?
It’s a numbers game
We set measurable objectives tailored to your business and benchmark our efforts against them.
The bottom line
We’ve helped businesses from various sectors achieve substantial commercial success, through the use of Google Shopping.
Experts in several fields
PPC specialists, SEO specialists, content producers and digital analysts…we’ve got every base covered.