Google Shopping Agency

Promote your e-commerce offering to the right people at the right time via Shopping networks. We can help keep feeds up to date and optimise who sees your product ads, and when.

 

Why do you need a Google Shopping agency?

  • Unsure how to structure your Google Shopping campaign?
  • Worried about getting ads in front of the right users?
  • Where do I start when optimising my shopping campaign?
  • How can I get my ads seen with so much competition?
  • How do I know if my shopping campaigns are working?
Unsure how to structure your Google Shopping campaign? Open Tabbed Content

Unsure how to structure your Google Shopping campaign?

Using a good structure for your campaigns is absolutely vital as it grants you much more control, which in turn leads to better results. But it can take some time to set up. 

We can help you develop an effective structure for your Google Shopping campaigns that maximises reach and performance, delivering strong ROAS without needing a huge budget.

Worried about getting ads in front of the right users? Open Tabbed Content

Worried about getting ads in front of the right users?

We can guide you through the process of marking irrelevant search terms as negative keywords. This prevents your ads from being exposed to low-quality traffic that can damage your campaign performance. As a result, your conversion rates will be improved. 

These could be irrelevant keywords, competitor terms, poor performing products, or searches that are just too generic.

Where do I start when optimising my shopping campaign? Open Tabbed Content

Where do I start when optimising my shopping campaign?

There are plenty of options when it comes to optimising shopping campaigns, but unfortunately it is not a one size fits all. 

Every business is unique, which is why we explore your campaign objectives, account performance, competitors, feeds and product performance, to provide a comprehensive, personalised plan to optimise your shopping campaigns.

How can I get my ads seen with so much competition? Open Tabbed Content

How can I get my ads seen with so much competition?

The popularity of Google Shopping means that there is often fierce competition for ad placements, which can drive up costs and make it difficult for smaller businesses to compete. 

However, a well organised and carefully optimised campaign can cut through the rest. We ensure your shopping campaign is well structured and your ads are reaching the most relevant audience, without you needing to spend a fortune.

How do I know if my shopping campaigns are working? Open Tabbed Content

How do I know if my shopping campaigns are working?

It can be challenging to track the return on investment (ROI) from Google Shopping campaigns.

We use analytics tools to track the performance of your ads, such as conversion tracking and Google Analytics. These tools will give you valuable insights into the behaviour of your customers and help you to make data-driven decisions both digitally and in-store.

Our Google Shopping Services

Our ecommerce paid media experts will optimise your product feeds and implement advanced ecommerce tracking to boost your online sales and maximise ROI.

Feed Optimisation

Feed optimisation is crucial for e-Commerce paid media as it ensures accurate product information, improves ad relevance, and boosts visibility. This leads to higher click-through rates, conversions, and ultimately, increased revenue.

E-commerce Tracking

E-commerce tracking is crucial for measuring the effectiveness of paid media campaigns in driving sales and ROI. It provides valuable insights for optimising strategies and maximising revenue.

Google Shopping Ads

Google Shopping ads are crucial for e-Commerce paid media as they allow businesses to showcase their products directly in search results. This increases visibility, drives traffic, and boosts sales by targeting users actively searching for products.

Facebook Shopping Ads

Facebook shopping ads are crucial for e-Commerce paid media as they allow businesses to showcase products directly to targeted audiences, driving sales and increasing brand visibility. With advanced targeting options and high engagement rates, Facebook shopping ads are a powerful tool for driving revenue and growing online businesses.

Amazon Ads

Amazon ads are crucial for e-Commerce paid media as they allow businesses to reach a vast audience of ready-to-buy customers. With targeted ads, sellers can increase visibility, drive sales, and maximise ROI on the platform.

What our clients are saying

“Distinctly are very much part of our extended team, and we trust them to deliver our digital plans on time and on budget, enabling us both to benefit from their experience and dedication in this field.”

Anthony Merrick, Marketing Manager, Kenwood

“Distinctly are a dream to deal with. We selected them after seeing several suppliers and they were hands down the most helpful, professional and proactive. I would highly recommend them”

Marilyn O’Donoghue, CAMRA’s Marketing Operations Officer

“The Distinctly team take the fear out of investing in paid media. Their dedication to our requirements and careful evaluation of results has enabled us to measure improvements within the business, subsequently increasing our spend”

Lucy Martin, Communications Manager, Karidis

Paid media case studies

Our paid media offerings

  • Short term projects
  • Paid media partner
  • Digital partner agency
Short term projects Open Tabbed Content

Short term projects

Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:

 

Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations

Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in

Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations

Landing page design: improve your conversion rates with bespoke paid media landing pages

Paid media partner Open Tabbed Content

Paid media partner

Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.

We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.

Digital partner agency Open Tabbed Content

Digital partner

If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:

SEO services

Digital PR services

GA4 services

Our Google Shopping process

Reviewing the market

We assess any ongoing shopping campaigns, objectives and any competitors in your market. This allows us to create a tailored optimisation plan unique to your business.

Reviewing the market

We assess any ongoing shopping campaigns, objectives and any competitors in your market. This allows us to create a tailored optimisation plan unique to your business.

Restructuring the campaigns

If needed, we restructure existing campaigns and recommend updates to any feeds. We also begin early optimisation efforts involving keyword and audience targeting.

Optimise

We utilise a number of analytics tools to track the impact of your campaigns and provide you with this insight to enable data-driven decisions to be made.

Platforms we work with

Awards & Nominations

Speak to a paid media specialist

Frequently asked questions about paid media

What does a paid media agency do?

A specialist paid media agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.

What’s the minimum monthly budget Distinctly work with?

You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.

How do you measure success?

Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.

What does paid media involve?

Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.

What’s the difference between the media spend and the agency fee?

Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.

The agency fee is the cost of our agreed services, and is paid directly to us.

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