As part of the JVC KENWOOD Corporation, JVC offers consumer and professional products across the automotive and media services sectors, developing car multimedia, headphones, camcorders and cameras internationally.
Following the enforced switch to DAB in Norway during 2017, JVC were keen to capitalise on the growing market for DAB car radios in the region. We were asked to come up with a digital strategy which would reach the highest number of car owners in Norway over a four month time frame.
What we delivered
We utilised a combination of text, display and re-marketing adverts to target users across Google AdWords, Facebook and AdRoll, using keyword and demographic bidding where demand was increasing.
Achieving a large amount of exposure, we continuously reduced the cost per conversion week on week by keeping budgets flexible between each network depending on results, enabling us to increase conversion rate by 61%.