Raising Norwegian conversion levels for DAB car radios dramatically

JVC Kenwood logo

Users reached

Increase in conversions after 4 months

Decrease in cost per acquisition

As part of the JVC KENWOOD Corporation, JVC offers consumer and professional products across the automotive and media services sectors, developing car multimedia, headphones, camcorders and cameras internationally.

The brief

Following the enforced switch to DAB in Norway during 2017, JVC were keen to capitalise on the growing market for DAB car radios in the region. We were asked to come up with a digital strategy which would reach the highest number of car owners in Norway over a four month time frame.

What we delivered

We utilised a combination of text, display and re-marketing adverts to target users across Google Ads, Facebook and AdRoll, using keyword and demographic bidding where demand was increasing.

Achieving a large amount of exposure, we continuously reduced the cost per conversion week on week by keeping budgets flexible between each network depending on results, enabling us to increase conversion rate by 61%.

What the client thought…

“I’m very happy with the results Distinctly have achieved through their tailored approach to advertising. They have helped us to better understand the Norwegian digital market for DAB radios and have assisted us enormously with the success of our project for JVC.”

Anthony Merrick, Marketing Manager of JVC KENWOOD U.K. Limited

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