SEO Migration Services & Planning

Website Migrations starting with SEO – and ending with growth

What does our SEO migration service involve?

Set business goals

We want everyone on board, so here’s what we do: get all your stakeholders together and agree on timelines and what your migration should achieve. Then everyone knows the plan and can get on with business as usual.

It’s especially important that we work closely with your development team – so we can help you clinch your business goals.

Then, with a clear set of objectives in place, the next step is to start planning and scheduling the work, keeping communication channels open so work can be shared between all parties.

Unlock growth opportunities

We spend plenty of time getting under the skin of your market. Our SEO migration services include seriously in-depth research and analysis, uncovering opportunities to rank higher and identifying potential new revenue streams. 

Carefully planned SEO can be your route into lucrative new areas, which is why it’s fundamental to any website migration – and should be factored in from the initial planning stage. For us, a website migration is a chance to optimise a site for greater visibility.

After having detailed discussions with you, we’ll have cemented an optimised, future-proofed site structure, which will allow your website to accelerate growth in your target markets.

Reach your audience

To reach your audience, your website needs to be performing optimally, with the migration managed properly and everyone aligned for that much-anticipated launch. Otherwise, you’re in danger of losing a significant number of visitors along the way.

We really don’t want that to happen. In fact, we want to help you grow your audience and visibility, so you can start to see a strong ROI from your shiny new website.

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Our SEO migration services

Whether we’re looking at your site’s design or doing technical checks, our website migration services are always focused on priming your website for customers.

Audience research and sitemap planning

Keyword research – there’s just no substitute for it. Figuring out what your customers want – and where big opportunities lie – is priceless. 

Keyword targeting should guide any site’s architecture, and we’ll make certain your site’s no different. The importance of keywords runs right through our SEO site migrations.

Wireframe input

It’s not just about keywords, of course. User experience and your site’s overall design also have a big impact on SEO performance, not to mention user perceptions and conversions.

Working with you and your web development team, we’ll make sure your site follows best practice and customer journeys are as smooth as can be.

Performance benchmarking

With clear metrics in place you can test the performance of your new site against the old one – before and after its launch. These include page speed, which is one of the areas that both Google and your users are most likely to notice. 

By tracking both sites’ performance using the Core Web Vitals you can begin to form a picture of where the biggest improvements need to be made, and the expert team at Distinctly will help you to ensure that these are baked into the website migration plan. 

Website auditing and implementation checks

We’ll agree upon a roadmap before our specialists go through your site in fine detail, conducting an in-depth technical audit for your development team. 

The roadmap will cover everything up until your refreshed site goes live. And before it does, we’ll identify any issues and iron out any technical problems, making absolutely sure it measures up.

Post-launch support and monitoring 

Your site going live doesn’t signal the end of our work together. We’re committed to resolving any technical issues discovered during launch, as quickly as possible.

And we’ll continue to work closely with you and your development team for as long as you need us around. After all, relaunching your site is just the start of an effective organic campaign.

URL redirect mapping

We’ll ensure that all redirects are mapped and prepared in advance of your new site launch, making it easier to send users to the updated site from existing URLs with minimum disruption. This helps make sure that the site is indexed in Google’s search results as fast as possible. 

While testing your staging site we’ll also check that redirect loops are fixed to make sure prospective customers aren’t being sent back and forth between the old and new pages – becoming less likely to convert with each click. 

SEO migration services

Discovery, alignment and planning

We like mapping things out, such as what you want from your website – and how to get you there. We’re organised like that. It’s crucial that everyone who needs a say gets their say, then we move ahead with guidelines for your web development team, representing the very latest in SEO best practice. Finally, we agree upon robust deliverables and timelines.

Discovery, alignment and planning

We like mapping things out, such as what you want from your website – and how to get you there. We’re organised like that. It’s crucial that everyone who needs a say gets their say, then we move ahead with guidelines for your web development team, representing the very latest in SEO best practice. Finally, we agree upon robust deliverables and timelines.

Implementation and ongoing support

Our recommendations are tailored to your CMS, to make development a straightforward, hassle-free process. But we don’t settle for improving your site: continuing on-page and technical SEO support is all part of the service. And it’ll really enhance your site’s performance.

Monitoring the impact

We’re all about the results, so our experienced team will benchmark your site improvements, debriefing you and your development team on what they find. We’ll also give you the lowdown on how your competitors are doing and how you compare – not just out of curiosity, but so you can track market trends as well.

What kind of SEO website migrations do we manage?

No business can afford to ignore the importance of technical SEO. If you’re neglecting the technical foundations of your website, it’s likely that the site’s not working as hard for you as it could be.

There could even be unseen issues holding you back from achieving your potential. Perhaps you’re not as prominent on Google as you could be, or maybe your slow-loading or badly structured site is turning people away. Technical SEO consultant services do the detective work and remedy problems like these.

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Why SEO should lead your website migration

  • Maintain organic visibility
  • Get a clear picture of your opportunities for growth
  • Create a strong site structure to give organic growth a helping hand
  • Make sure you’re targeting the right audiences and ranking well for the keywords you want
  • Keep the whole process focused on user experience, which will ultimately boost conversion rates
  • Protect the current ranking of your existing website and transfers its domain authority to the new one
  • Make sure Google is aware that a migration has taken place and treats your new site accordingly
  • Make sure you don’t lose customers in the process of moving across

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Seasonal SEO: preparing your website for success every season

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Google’s ‘Helpful Content’ update: what we know and should you care?

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Google’s new ‘multisearch’ feature and the future of SEO

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Search intent and content: why it’s important for your SEO strategy

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The importance of SEO at the start of a website migration

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How to track & monitor your ecommerce competitors

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Frequently asked questions about SEO migration services

How long does a website migration take?

Successful website migrations can take time to plan and execute: six months to a year, in some cases. It can be quicker, depending on the scope of the website, but we still like to have a 2-3-month window before going live. 

Will my website be down during the website migration process?

A website migration launch should be a seamless transition, which doesn’t involve your website going offline. Depending on the back-end complexities, your website may strategically go down in the early morning hours, but this would be managed by your website development agency.

Why are website migrations tricky?

Even if wholesale changes aren’t being made during a migration, it’ll always take two or three months for Google to understand the changes made. Providing SEO consultancy throughout the process, we’ll advise how the website should be built and what critical technical actions are needed for organic visibility to go unaffected.

Why choose Distinctly as your SEO migration agency?

It’s a numbers game

We set measurable objectives tailored to your business and benchmark our efforts against them.

The bottom line

We’ve helped businesses from various sectors to achieve substantial commercial success.

Experts in several fields

SEO strategists, technical SEOs, on-page SEOs, content producers and digital analysts…it’s all hands on deck.

A diagram with three connection points, captions read: Data lead approach, Team expertise, Commercial success

More than just a SEO migration agency