Paid Social Agency London

Transform social media into the powerhouse of your brand. Our expert team can help you navigate the ever-evolving landscape of platforms like Facebook, Instagram and LinkedIn to create winning campaigns.

 

Why do you need a paid media agency?

  • Looking for maximum brand awareness?
  • Want to target a very specific demographic?
  • Unsure how to track the impact of your paid social activity?
  • Want to improve the interaction rate of your creatives?
  • Unsure whether social ads are a good fit for your business?
Looking for maximum brand awareness? Open Tabbed Content

Looking for maximum brand awareness?

Social networks offer the opportunity to reach a large percentage of the world’s population, so if brand awareness is your key objective, then utilising these platforms as part of your marketing is a must.

Depending on your business, we will advise on the best placements for your adverts across the likes of Facebook and Tik Tok, with a focus on reaching as many people as possible within your target audience, for the cheapest cost per view/interaction possible. Depending on performance, we’ll then move the budget around and test different platforms and audience segments.

Want to target a very specific demographic? Open Tabbed Content

Want to target a very specific demographic?

Let’s say you want to target people with certain job titles, or users aged 30+ with an interest in hiking, or simply people located in a 20 mile radius around your shop. What options are available for more targeted social advertising? Well, the answer is a lot!

Each platform has its own USP and we’ll guide you through our recommended strategy to help build your sales funnel. From LinkedIn to Instagram, we can create a highly targeted social campaign which gets you in front of your core audience straight away.

Unsure how to track the impact of your paid social activity? Open Tabbed Content

Unsure how to track the impact of your paid social activity?

Using a combination of native social platform and third party analytics, we can show you what users do from advert click right through to sale/lead generation.

But what about if your core objective is brand awareness? How do you measure the impact of someone seeing an advert but not clicking on it? There are a number of creative ways to see how social activity affects users across the purchase funnel, including segmenting activity by demographics, or benchmarking the number of searches for your brand before and after a campaign. There are naturally limitations, as with any form of awareness activity, but we have a lot of experience in proving the worth of social campaigns for our clients.

Want to improve the interaction rate of your creatives? Open Tabbed Content

Want to improve the interaction rate of your creatives?

Keeping your adverts fresh and appealing is a necessity of any social campaign. And the more targeted/granular you go with your audience, the more frequently you’ll need to change things up. A/B testing is the key, as well as not making assumptions when it comes to what worked in the past. There are a lot of factors involved in whether someone clicks on your advert, including placement, timing and targeting. Segmenting them for testing is the best way to continuously improve performance.

Unsure whether social ads are a good fit for your business? Open Tabbed Content

Unsure whether social ads are a good fit for your business?

Some brands are a no-brainer for social advertising, whereas others need more careful consideration. Really, it comes down to two things:

  1. Can your audience be targeted on a given social network
  2. Will your audience respond well to being targeted on a social network

There are more options within B2C, naturally, but B2B isn’t just restricted to LinkedIn either. Retargeting is also possible across most social platforms regardless of your industry.

The more personalised your advertising, the harder you need to consider the reaction of the audience. A law firm would need to keep adverts fairly broad, whereas a B2C retailer could retarget users with the exact products they looked at. Whatever your specific needs, we can help advise you on an appropriate strategy.

Our Paid Social Services

Our paid social experts will optimise your Facebook and Instagram ads to drive tangible results and ROI. Let us enhance your performance and visibility today!

Facebook Ads

Facebook ads are crucial for paid social as they allow businesses to target specific audiences, increase brand awareness, drive website traffic, and generate leads. With over 2.8 billion active users, Facebook ads offer a powerful platform for reaching potential customers and growing businesses.

Instagram Ads

Instagram ads are crucial for paid social as they allow businesses to reach a highly engaged audience, drive brand awareness, and increase conversions. With over 1 billion active users, Instagram offers a powerful platform for targeted advertising and reaching potential customers.

LinkedIn Ads

LinkedIn ads are crucial for paid social as they allow businesses to target a professional audience, generate leads, and build brand awareness. With its precise targeting options and high-quality audience, LinkedIn ads can drive valuable results for businesses.

Tik Tok Ads

TikTok ads are crucial for paid social as they reach a younger, engaged audience. With its viral potential and high engagement rates, TikTok ads can drive brand awareness and conversions effectively.

Pinterest Ads

Pinterest ads are crucial for paid social as they reach a highly engaged audience actively seeking inspiration. With visually appealing content, businesses can drive traffic, increase brand awareness, and boost sales on the platform.

What our clients are saying

“Distinctly are very much part of our extended team, and we trust them to deliver our digital plans on time and on budget, enabling us both to benefit from their experience and dedication in this field.”

Anthony Merrick, Marketing Manager, Kenwood

“Distinctly are a dream to deal with. We selected them after seeing several suppliers and they were hands down the most helpful, professional and proactive. I would highly recommend them”

Marilyn O’Donoghue, CAMRA’s Marketing Operations Officer

“The Distinctly team take the fear out of investing in paid media. Their dedication to our requirements and careful evaluation of results has enabled us to measure improvements within the business, subsequently increasing our spend”

Lucy Martin, Communications Manager, Karidis

Paid media case studies

Our paid media offerings

  • Short term projects
  • Paid media partner
  • Digital partner
Short term projects Open Tabbed Content

Short term projects

Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:

Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations

Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in

Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations

Landing page design: improve your conversion rates with bespoke paid media landing pages

Paid media partner Open Tabbed Content

Paid media partner

Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.

We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.

Digital partner Open Tabbed Content

Digital partner

If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:

SEO services

Digital PR services

GA4 services

Our paid media process

Locating your audience

Whether your audience is primarily B2C or B2B, we will find the ideal blend of social targeting to go live with, and help you design adverts that really make an impact.

Locating your audience

Whether your audience is primarily B2C or B2B, we will find the ideal blend of social targeting to go live with, and help you design adverts that really make an impact.

A/B testing

Social campaigns should never be static, with testing the key to improving performance over time and avoiding creative fatigue.

Measure and scale

Using a combination of Analytics tools, we’ll measure the impact of your social campaigns and use this to scale up activity over time.

Some of the platforms we work with

Awards & Nominations

Speak to a paid media specialist

Frequently asked questions about paid media

What does a paid media agency do?

A specialist paid media agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.

What’s the minimum monthly budget Distinctly work with?

You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.

How do you measure success?

Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.

What does paid media involve?

Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.

What’s the difference between the media spend and the agency fee?

Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.

The agency fee is the cost of our agreed services, and is paid directly to us.

Latest paid media insights

Advertising Options Beyond Google & Meta

13 June 2024

Maximising Google Ads with Shopify

2 May 2024

5 Tips for Scaling Your E-Commerce Facebook Campaigns

7 February 2024

Mobile Paid Media Advertising: Winning The Smartphone Audience

8 January 2024

Has advert transparency decreased over the last decade?

3 November 2023

Upper Funnel Campaigns For Long Term Growth

20 October 2023

Microsoft New AI Predictive Targeting Tool

28 July 2023

What is Google Merchant Centre?

28 July 2023

E-Commerce Google Ads Best Practices Within Fashion

22 May 2023

Utilising brick-and-mortar data to supercharge Retail Google Ads ROI

9 March 2023

Crafting compelling display assets to enhance campaign performance

14 February 2023

Distinctly shortlisted for prestigious UK Paid Media Awards

3 February 2023

Paid advertising trends to watch in 2023

19 December 2022

Building the perfect PPC landing page

14 December 2022

Tech SEO mistakes that hinder organic performance

30 November 2022

The pros and cons of Google’s Performance Max campaigns

25 October 2022

Managing paid media in uncertain markets

28 September 2022

brain coral

The importance of good data in Smart Bidding

19 August 2022

Smart bidding strategies: how they boost campaign performance

28 June 2022

felix-mittermeier-nAjil1z3eLk-unsplash

What to do if a competitor bids on your brand name

17 May 2022

saj-shafique-mIalf1tw6-w-unsplash

Top tips for improving your international PPC campaigns

12 May 2022

Audiences

Reach new audiences with Twitter Ad campaigns

23 March 2022

computer coding

Harness the power of automation with Google Ads scripts

22 February 2022

crystal ball

Digital marketing in 2022: the trends to look out for

15 December 2021

How to make the most/avoid the worst of Black Friday

30 November 2021

rubiks

Best practice in Google Ads optimisation – smart bidding strategies

30 November 2021

Responsive Search Ads to Become the Norm

27 September 2021

lock

The return of search term insight on Google Ads?

17 August 2021

developing a B2B SEO strategy

Does PPC Improve Organic Performance?

15 July 2021

Understanding the Google Ads optimisation score

6 May 2021