Paid social agency in London
Increase awareness of your brand through paid social
Boost your brand awareness using social networks to give your business a targeted reach. Maximise ROI with optimised ad placements on platforms like Facebook, Instagram and LinkedIn.
Why do you need a paid media agency?
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Looking for maximum brand awareness?
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Want to target a very specific demographic?
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Unsure how to track the impact of your paid social activity?
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Want to improve the interaction rate of your creatives?
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Unsure whether social ads are a good fit for your business?
Looking for maximum brand awareness?
Social networks offer the opportunity to reach a large percentage of the world’s population, so if brand awareness is your key objective, then utilising these platforms as part of your marketing is a must.
Depending on your business, we will advise on the best placements for your adverts across the likes of Facebook and Tik Tok, with a focus on reaching as many people as possible within your target audience, for the cheapest cost per view/interaction possible. Depending on performance, we’ll then move the budget around and test different platforms and audience segments.
Want to target a very specific demographic?
Let’s say you want to target people with certain job titles, or users aged 30+ with an interest in hiking, or simply people located in a 20 mile radius around your shop. What options are available for more targeted social advertising? Well, the answer is a lot!
Each platform has its own USP and we’ll guide you through our recommended strategy to help build your sales funnel. From LinkedIn to Instagram, we can create a highly targeted social campaign which gets you in front of your core audience straight away.
Unsure how to track the impact of your paid social activity?
Using a combination of native social platform and third party analytics, we can show you what users do from advert click right through to sale/lead generation.
But what about if your core objective is brand awareness? How do you measure the impact of someone seeing an advert but not clicking on it? There are a number of creative ways to see how social activity affects users across the purchase funnel, including segmenting activity by demographics, or benchmarking the number of searches for your brand before and after a campaign. There are naturally limitations, as with any form of awareness activity, but we have a lot of experience in proving the worth of social campaigns for our clients.
Want to improve the interaction rate of your creatives?
Keeping your adverts fresh and appealing is a necessity of any social campaign. And the more targeted/granular you go with your audience, the more frequently you’ll need to change things up. A/B testing is the key, as well as not making assumptions when it comes to what worked in the past. There are a lot of factors involved in whether someone clicks on your advert, including placement, timing and targeting. Segmenting them for testing is the best way to continuously improve performance.
Unsure whether social ads are a good fit for your business?
Some brands are a no-brainer for social advertising, whereas others need more careful consideration. Really, it comes down to two things:
- Can your audience be targeted on a given social network
- Will your audience respond well to being targeted on a social network
There are more options within B2C, naturally, but B2B isn’t just restricted to LinkedIn either. Retargeting is also possible across most social platforms regardless of your industry.
The more personalised your advertising, the harder you need to consider the reaction of the audience. A law firm would need to keep adverts fairly broad, whereas a B2C retailer could retarget users with the exact products they looked at. Whatever your specific needs, we can help advise you on an appropriate strategy.
Our Paid Social Services
Our paid social experts will optimise your Facebook and Instagram ads to drive tangible results and ROI. Let us enhance your performance and visibility today!
Facebook Ads
Facebook ads are crucial for paid social as they allow businesses to target specific audiences, increase brand awareness, drive website traffic, and generate leads. With over 2.8 billion active users, Facebook ads offer a powerful platform for reaching potential customers and growing businesses.
Instagram Ads
Instagram ads are crucial for paid social as they allow businesses to reach a highly engaged audience, drive brand awareness, and increase conversions. With over 1 billion active users, Instagram offers a powerful platform for targeted advertising and reaching potential customers.
LinkedIn Ads
LinkedIn ads are crucial for paid social as they allow businesses to target a professional audience, generate leads, and build brand awareness. With its precise targeting options and high-quality audience, LinkedIn ads can drive valuable results for businesses.
Tik Tok Ads
TikTok ads are crucial for paid social as they reach a younger, engaged audience. With its viral potential and high engagement rates, TikTok ads can drive brand awareness and conversions effectively.
Pinterest Ads
Pinterest ads are crucial for paid social as they reach a highly engaged audience actively seeking inspiration. With visually appealing content, businesses can drive traffic, increase brand awareness, and boost sales on the platform.
Our paid media offerings
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Short term projects
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Paid media partner
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Digital partner
Short term projects
Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:
Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations
Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in
Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations
Landing page design: improve your conversion rates with bespoke paid media landing pages
Paid media partner
Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.
We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.
Digital partner
If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:
Our paid media process
Locating your audience
Locating your audience
A/B testing
Measure and scale
Some of the platforms we work with
Speak to a paid media specialist
Frequently asked questions about paid media
What does a paid media agency do?
A specialist paid media agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.
What’s the minimum monthly budget Distinctly work with?
You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.
How do you measure success?
Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.
What does paid media involve?
Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.
What’s the difference between the media spend and the agency fee?
Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.
The agency fee is the cost of our agreed services, and is paid directly to us.
