Paid Social Marketing Agency
Making paid social marketing pay
What does our paid social service involve?
Whether you’re looking to raise awareness or to increase conversions, there are a whole range of benefits that come from the use of paid social media. We’re more than a paid social advertising agency, but our team has deep knowledge of every social media platform, so we can help you reap those benefits. We’ll get your ad in front of the right people at the right time.
Our best practice approach focuses on creating highly targeted campaigns that can reach even the most specific of target audiences. Using a mix of platform tools and audience research, we make sure to look at all the finer details.
Paid social is a highly competitive space, with businesses of all kinds now utilising social channels. That’s why it’s essential that the creative, copy, audience segments and whole campaign are expertly crafted to bring the best results in.
Once a campaign has been created, it’s not just a case of hitting publish and never laying eyes on it again. Instead, we like to use a test and retest method to ensure we’re achieving the maximum return on investment for our clients.
Once you start seeing results on your paid social campaigns, it can be easy to focus on one platform. But we like to look at the bigger picture and take a more integrated approach. We’ll work to increase the number of digital touchpoints across platforms, helping to make your investment even more worthwhile.
And why stop at building awareness? Once you’ve built up a crowd of interested people, we can help lead them to a conversion with a Google Ads campaign. Whatever overarching business goals you may have, we’re the people to help you achieve them.
Our most recent paid media work
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Our paid social services
Choosing the right platform is just as important as choosing the right creative and, of course, the right paid social agency in London. From Facebook to Spotify, the possibilities for paid social campaigns are endless.
Facebook is currently the biggest social media platform. With over two billion daily users from around the globe, Facebook can be the perfect channel to reach a wide range of demographics.
There’s a real variety of targeting options available, as well as the added benefit of linking to Instagram. By understanding your specific target audience, you can begin to speak directly to them. The more authentic the creative is, the more effective the campaign will be.
LinkedIn is the platform you need if you wish to target decision-makers and a global community of professionals. If your goal is to generate leads, then look no further — LinkedIn has achieved the status of the number one platform for B2B lead generation.
Another unique advantage of advertising on LinkedIn is the amount of information given by users. You can target your audience based on job tite, location, company name, industry, professional interests and more. This high level of targeting means you can reach all the relevant people.
Pinterest is a visual discovery search engine used for finding and sharing inspiration and ideas, usually in the form of images. A total of 400 million people use Pinterest every month — that’s a lot of people who could potentially see your ad. The great thing about Pinterest is that many of those who use the site are likely to be actively searching for new ideas or new things to buy.
This platform is particularly suited to ecommerce companies, due to its visual focus. You can show off your product’s best features in front of an in-market audience, and drive them through to conversion.
Twitter is all about real-time conversation. So by using Twitter Ads and tapping into current topics, you can connect with extremely relevant audiences, when they are most receptive. And, with over 20 different ad formats available, there’s something for every campaign objective.
Whether you want to promote your account, a specific tweet, a photo or even a video, Twitter Ads has all the tools. This platform is particularly good at targeting by keywords or specific hashtags, which can help get your ads seen by the people speaking about your industry!
Paid social campaigns aren’t just for platforms that spring to mind first when we think of social media. With Spotify Ads, you can connect with people whilst they listen to music or podcasts, letting you reach your audience at times when visual ads cannot, for example, when driving, working or just simply looking away from the screen.
Users are highly likely to be engaged with your ads, as they will be actively listening to music and already paying attention. There’s also the added benefit of not having to worry about visual formatting.
Latest paid media insights
The pros and cons of Google’s Performance Max campaigns
25th October 2022
Managing paid media in uncertain markets
28th September 2022
The importance of good data in Smart Bidding
19th August 2022
Smart bidding strategies: how they boost campaign performance
28th June 2022
What to do if a competitor bids on your brand name
17th May 2022
Driving new client or resident leads for your care business
13th May 2022
Top tips for improving your international PPC campaigns
12th May 2022
Reach new audiences with Twitter Ad campaigns
23rd March 2022
Harness the power of automation with Google Ads scripts
22nd February 2022
Digital marketing in 2022: the trends to look out for
15th December 2021
How to make the most/avoid the worst of Black Friday
30th November 2021
Best practice in Google Ads optimisation – smart bidding strategies
30th November 2021
Responsive Search Ads to Become the Norm
27th September 2021
The return of search term insight on Google Ads?
17th August 2021
Does PPC Improve Organic Performance?
15th July 2021
Understanding the Google Ads optimisation score
6th May 2021
How easy is it to track true ROI from PPC in 2021?
20th April 2021
Is Pinterest finally catching up with its advertising competitors?
18th March 2021
Spotify Audio Ads – What You Need To Know
16th February 2021
Farewell, Broad-Match Modified – The Latest Google Ads Announcement
8th February 2021
Is it possible to launch a new product using just PPC?
20th January 2021
Digital marketing in 2021: the trends to look out for
10th December 2020
Finding new customers with Facebook Lookalike Audiences
25th November 2020
Need to target specific job titles or functions? Here are your options.
29th October 2020
Creating a PPC ad copy test plan
11th March 2020
How to beat your closest competitor using Google Ads
20th November 2018
Facebook audiences and how to use them
23rd October 2018
5 proven techniques for decreasing your CPCs on Google Ads
19th June 2018
The Concatenate Function – A Gift from Excel for PPC Marketers
10th April 2017
Negative keyword reviews – best practice
13th October 2016
Frequently asked questions
What’s the minimum monthly budget Distinctly work with?
Our minimum monthly budget is £2,000 in media per month.
I run paid social on one channel, but I’m looking to expand out to other platforms. Which platforms integrate the best?
This really depends on the product or service you’re offering, as each platform has unique benefits and different audiences. Paid social definitely complements Google Ads and we highly recommend running integrated campaigns between the two. Get in touch today so we can find out what would work best for you.
What’s the advantage of paid social vs organic social posting?
There are plenty of advantages to using paid social. Here’s just a few: precise audience targeting, frequency capping, campaign longevity, high levels of engagement and the ability to quickly reach people in-market.
Why choose Distinctly as your paid social agency?
It’s a numbers game
We set measurable objectives tailored to your business and benchmark our efforts against them.
The bottom line
We’ve helped businesses from various sectors achieve substantial commercial success through the use of paid social.
Experts in several fields
PPC specialists, linguists, SEO specialists, content producers and digital analysts…we’ve got every base covered.