Distinctly produced a strategy for Karidis which involved sustainably growing the number of keywords targeted on Google Search, as well as beginning to increase brand awareness via the Google Display Network. As well as identifying the top converting areas from the year prior, we introduced new campaigns targeted at newer treatments, using a combination of bespoke landing pages and the existing content on the Karidis website to increase the interaction rates of customers.
The result was a significant year on year growth in leads generated, which have resulted in a consistent level of final sales for Karidis month on month. Alongside this, we also optimised the advert copy throughout the year ensuring click through rates continued to increase, meaning that despite a market wide increase in competition, our cost per clicks remained steady.
Our Final thoughts
While PPC is often seen as a source of immediate return on investment, there is a lot of work and optimisation time that goes into the long term growth of an advertising campaign. By committing to a strategy which spanned years rather than months, Karidis have shown that investment in digital is something which should form part of the ongoing marketing strategy, and that by doing so, there is a much deeper level of return to be had.