While PPC is often seen as a source of immediate return on investment, there is a lot of work and optimisation time that goes into the long term growth of an advertising campaign.
By committing to a strategy which spanned years rather than months, Karidis have shown that investment in digital is something which should form part of the ongoing marketing strategy and that, by investing in this way, there is a much deeper level of potential return.
154%Increase in leads YoY
161%Increase in CTR YoY
79%Increase in imp. share YoY
Karidis provide surgical and non-surgical cosmetic procedures to people in the UK.
After working with Distinctly for a year and seeing a consistent level of return on investment, they wanted to aggressively increase the number of leads generated from PPC for the treatments they offer.
What we delivered
Distinctly produced a strategy for Karidis which involved sustainably growing the number of keywords targeted on Google Search, as well as beginning to increase brand awareness via the Google Display Network. As well as identifying the top converting areas from the year prior, we introduced new campaigns targeted at newer treatments, using a combination of bespoke landing pages and the existing content on the Karidis website to increase the interaction rates of customers.
The result was a significant year on year growth in leads generated, which have resulted in a consistent level of final sales for Karidis month on month. Alongside this, we also optimised the advert copy throughout the year ensuring click through rates continued to increase, meaning that despite a market wide increase in competition, our cost per clicks remained steady.
What the client thought...
The Distinctly team take the fear out of investing in PPC. Their dedication to our requirements and careful evaluation of results has enabled us to measure improvements within the business, subsequently increasing our spend. Distinctly are key players in our business development plan for 2017 and long may it continue.
Lucy Martin, Marketing & PR Manager