Legal Digital Marketing Agency

Make sure that your business reaches your audience, no matter where they are or what they search.


Why choose Distinctly as your legal digital marketing agency?

  • Grow your brand and reach a bigger market with a cross-channel digital strategy
  • Boost your new client acquisition with a legal SEO specialist
  • Showcase your expertise with targeted content that aligns with your brand
  • Leverage your expertise for increased authority
  • Trust and credibility must be first and foremost in advertising, particularly in the Legal sector
Grow your brand and reach a bigger market with a cross-channel digital strategy Open Tabbed Content

Digital growth

The legal industry online can be highly competitive, with a number of businesses in the same local area offering similar services to a similar audience.

So, how can you compete?

The team at Distinctly have gained years of experience driving growth to legal companies. Whether you’re operating nationally or within a specific local area, we can create and action a winning digital strategy for your business.

By first understanding your business and what sets you apart from the competition we can then target your ideal customer base with targeted messaging promoting your services & USPs and showcasing what you can deliver that the competition can’t.

Putting your brand in front of your customers wherever they’re looking.


Boost your new client acquisition with a legal SEO specialist Open Tabbed Content


When creating an effective legal SEO strategy, research is key. 

Our team works with you to understand your target audience, what challenges they face and what services they are most in need of. Then, we take this research and identify gaps in your current performance, alongside identifying strengths & weaknesses in your competitors’ performance. 

Having these insights ensures that the SEO strategies we deliver are aligned with your priority services, attracting a qualified audience and (importantly) targeting your users’ specific pain points to drive enquiries.

Whether you need technical SEO support, market research or bespoke reporting – our team is on hand to help. Book a discovery call today to find out more.

Showcase your expertise with targeted content that aligns with your brand Open Tabbed Content


Your users, and Google, want to see your expertise, experience, authority and trust (E-E-A-T) clearly within your website.  This not only helps you to rank well, but it helps you convert website visitors to qualified new client leads.

This means that across your entire website your messaging needs to be consistent and your information factually correct. From service pages to team pages to blog articles, all content is important and needs to be held at the highest standard.

Our team has vast experience in balancing enticing commercial messaging with factual & accurate insights. This means that you won’t just drive more traffic to your website, but you’ll be able to convert it into leads.

Leverage your expertise for increased authority Open Tabbed Content

Digital PR

The legal landscape is constantly changing, which means that legal experts hold a wealth of knowledge beneficial to readers trying to keep up. By tapping into ongoing conversations by way of digital PR campaigns, we aim to leverage your observations and position you as a thought leader within your industry.

Our approach allows us to target trustworthy, relevant sites, in a plethora of industries, whether that be family law, criminal law, or beyond, with a tailored approach that includes amplifying your insights through expert quotes and comments. 

Our overall strategy fosters trust; not only with your target audience but by signalling to Google that reputable information is being shared by experts at your firm – a key factor in improving rankings.

Trust and credibility must be first and foremost in advertising, particularly in the Legal sector Open Tabbed Content

Paid media

Let us build trust in your brand through straightforward messaging, high quality ads, and emphasising your experience. Informative ads are incredibly valuable in reassuring your customers that you’re the right choice.

We understand that marketing is the first step to building a meaningful relationship with individuals considering your services, and just how important that relationship is for everyone involved.

Our legal digital services

Audience research

Keyword and audience research is central to our onboarding process, enabling us to pinpoint the search terms and queries your prospective customers are exploring.

Understanding which pain points & challenges your audience are searching for solutions to allows us to target them with highly specific content and placing your brand in front of them when they need it the most.

Competitor Research

By understanding what your competition is doing well (and not so well) we can identify where they’re investing their budget and where their SEO & paid media activity is focused.

With this, we can identify the most profitable avenues for your digital strategy as well as finding the lower competition quicker wins.

Our analysis will uncover keyword rankings, traffic estimations, page design & UX opportunities, backlink gaps, content gaps and paid media reviews.

Earn Backlinks & Coverage

By leveraging your brand’s expertise and experience in your field we can be at the forefront of trending topics and recent news. Gaining coverage and links to your website allows us to drive authority to pages targeting qualified commercial keywords.

Combining earned backlinks with your SEO strategy and on-page optimisations is key to unlocking growth for your business online.

Content that Converts

Our content places your brand in front of your target audience when they’re looking for your service. Whether that’s a service page or a targeted blog article.

Capturing your users’ attention and using enticing messaging to navigate them through to an enquiry is the key to generating leads SEO & content. 

We test & measure our content and messaging to find out what resonates the most with your client base.

Bespoke Reporting and Analytics

Reporting is at the heart of everything we do at Distinctly. Helping you and your team understand the value of digital and the return on your investment is key.

Our bespoke reporting is flexible to your needs and is a centralised platform to showcase your performance improvements across organic & paid channels.

What our clients are saying

“Distinctly applied a methodical, concise approach to building our authority online, which led to real, measurable results including an increase in enquiries which we have tracked all the way through to a direct and tangible uplift in new business.”

Emma Kent, Marketing Manager at Rayden Solicitors

Our legal case studies

Our legal offerings

  • Short term project
  • Single or multi-channel retainer
  • Digital Partner
Short term project Open Tabbed Content

Short term project

If you’re in need of digital support for a one-off project, we can work with you to understand what your goals are and outline project timelines and a project strategy to meet your KPI targets.

Whether it’s a website migration, site content refresh, digital PR campaign or a paid media audit – our team of specialists will work with you for the duration of the project to make sure that our work aligns with your wider marketing plans.

All projects begin with an onboarding and briefing call with regular status updates throughout the duration of your time working with us.

Single or multi-channel retainer Open Tabbed Content

Single or Multi-channel Retainer

Are you looking for long-term growth? Our most popular choice for legal companies is an ongoing retainer. This can be across one channel (i.e. SEO) or a combination of channels.

An ongoing retainer allows us to implement bigger and better strategies across your chosen channels and is best suited for brands looking for a higher ROI.

Not sure which channel is going to get you the best return for your budget? Book a discovery call with our team and we can help you understand where the biggest opportunities are for your website.

Digital Partner Open Tabbed Content

Digital partner

As your digital partner we will work across all channels: SEO, content, digital PR and paid media.

We’ll combine these channels in the most effective way possible to achieve the highest level of growth for your brand.

You’ll have a dedicated account manager from each channel, with a team of specialists working with you day in and day out.

Want to find out more? Book a discovery call below and a member of our team will be in touch to find out more about your goals, current activity and outline how the team at Distinctly can help you meet your ROI goals.

Our legal consultancy tailored to your CMS

Awards & Nominations

Speak to a legal marketing specialist

Frequently asked questions about legal digital marketing

Can you recommend which channels to use to help my legal company grow online?

During our discovery call our team will understand your brand, your goals, your current marketing activity and will be able to propose a single or cross-channel approach that best fits your needs.

Why should I choose a legal digital specialist to partner with?

Navigating the legal space online can be challenging. That’s why working with Distinctly, a legal specialist agency, allows you to benefit from the years of experience and expertise that our team has gained.

How do you measure and report ROI for legal marketing campaigns?

During our onboarding process we’ll align on which KPIs & performance metrics matter the most to your business. Then, our strategies, deliverables and monthly reports will focus on the growth of those specific metrics. For legal businesses the volume of leads generated through the website is often the main KPI.

Can you work with local and national legal companies?

Yes, we have experience working with legal firms targeting the local area as well as companies targeting a national audience. Our strategies & tactics change depending on where your market is, and so share with us what your focus area is during our discovery call.

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