Microsoft Ads Agency London

Elevate your online presence across multiple platforms. Our experienced team crafts compelling campaigns, harnessing the power of Microsoft Ads to ensure your brand shines across search, display and more.


Why do you need a Microsoft Ads agency?

  • Not sure if it’s worth expanding to Bing / Microsoft Ads?
  • Don’t want to start Microsoft search campaigns from scratch?
  • Want to appear on Microsoft Shopping to increase visibility and sales?
  • Looking to advertise to a B2B audience?
  • Want your Microsoft campaigns to be led by data and analytics?
Not sure if it’s worth expanding to Bing / Microsoft Ads? Open Tabbed Content

Not sure if it’s worth expanding to Bing / Microsoft Ads?

Just because everyone says ‘Google it!’ doesn’t mean some people don’t actually… Bing it. There’s plenty of traffic on Microsoft Ads, and we want to make sure your customers see your ads, even if they’re not on Google.

With nearly 9% of the search market, leaving out Microsoft from your digital marketing planning means missing out on a chunk of searches which you could be turning into revenue. Plus, the Microsoft display network gives you access to unique placements that aren’t covered by the Google display network, including MSN, Outlook and the Bing homepage feed.

Don’t want to start Microsoft search campaigns from scratch? Open Tabbed Content

Don’t want to start Microsoft search campaigns from scratch?

If you’ve been running Google campaigns, we’ll take the best of what works on Google and import it into Microsoft. We can often use some of the tracking too, meaning you don’t have to start from scratch.

Once campaigns are up and running, campaigns can take on their own direction, led by the data. There are often differences in the audience profiles that mean performance varies, as well as variation in platform algorithms. Not to mention the use of artificial intelligence, which is sure to create differences in user experience in the future.

Want to appear on Microsoft Shopping to increase visibility and sales? Open Tabbed Content

Want to appear on Microsoft Shopping to increase visibility and sales?

Shopping ads work differently to search ads, although they’re similar across Google and Microsoft. The latter’s Shopping offering has image based results, plus Local Inventory Ads to show people if they’re near a store with your product in stock. 

We can either build your feed from scratch, or use your existing Google data to get up and running on Microsoft Shopping with relative ease.

Looking to advertise to a B2B audience? Open Tabbed Content

Looking to advertise to a B2B audience?

With Microsoft Edge being a common default browser, many workplace searches are done on Bing. Microsoft Ads is also integrated with LinkedIn, so there’s a ton of commercial and industry audiences we can build and use with your campaigns.

When setting up your Microsoft Ads campaigns, we’ll look at your audience profiles on your site and any existing LinkedIn traffic, and make sure your top audiences are included in your campaigns.

Want your Microsoft campaigns to be led by data and analytics? Open Tabbed Content

Want your Microsoft campaigns to be led by data and analytics?

Microsoft Ads isn’t just Google Ads lite – it’s a complex platform, fed by unique and different signals and using different algorithms. 

We’ll often use your Google accounts as a starting point, but once the campaigns are set up we’ll treat them just like we would any individual campaign. We’ll test and refine across numerous variables based on real time data, and not just what works well on Google.

Integration with LinkedIn means your Microsoft campaigns can be carefully tailored to the right users, while their Audience Network gives you access to display and native advertising on Outlook, MSN, Xbox and thousands more placements.

What our clients are saying

“After working together for several years, Distinctly have become our trusted digital partner due to their consistent delivery of high quality work.

“Distinctly are very much part of our extended team, and we trust them to deliver our digital plans on time and on budget, enabling us both to benefit from their experience and dedication in this field.”

Anthony Merrick, Marketing Manager, Kenwood

“Distinctly are a dream to deal with. We selected them after seeing several suppliers and they were hands down the most helpful, professional and proactive. I would highly recommend them”

Marilyn O’Donoghue, CAMRA’s Marketing Operations Officer

“The Distinctly team take the fear out of investing in paid media. Their dedication to our requirements and careful evaluation of results has enabled us to measure improvements within the business, subsequently increasing our spend”

Lucy Martin, Communications Manager, Karidis

Paid media case studies

Our paid media offerings

  • Short term projects
  • Paid media partner agency
  • Digital partner
Short term projects Open Tabbed Content

Short term projects

Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:


Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations

Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in

Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations

Landing page design: improve your conversion rates with bespoke paid media landing pages

Paid media partner agency Open Tabbed Content

Paid media partner agency

Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.

We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.

Digital partner Open Tabbed Content

Digital partner

If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:

SEO services

Digital PR services

GA4 services

Our paid media process

Discovery & Exploration

Understanding your business needs and how they translate to your Paid Media structure is the first step of the process.

Discovery & Exploration

Understanding your business needs and how they translate to your Paid Media structure is the first step of the process.

Bespoke Data-Driven Campaigns

During the set-up process we’ll build campaigns tailored to your specific requirements, with copy aligned to your brand’s tone of voice while also keeping the audience in mind.

Measure & Scale

Whatever your primary objective, we’ll optimise your campaign accordingly and report on progress with that objective in mind.

Our paid media services

Awards & Nominations

Speak to a paid media specialist

Frequently asked questions about paid media

What does a paid media agency do?

A specialist paid media agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.

What’s the minimum monthly budget Distinctly work with?

You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.

How do you measure success?

Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.

What does paid media involve?

Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.

What’s the difference between the media spend and the agency fee?

Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.

The agency fee is the cost of our agreed services, and is paid directly to us.

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