Surveys are a highly effective way of establishing authority and relevance in an industry by creating unique, linkable data that nobody has seen before – driving the news rather than following it. This makes surveys useful not only as a link-building tactic but as a way to target content precisely to your audience, confident that they will engage with it.
Guarantor Loan Comparison is a free impartial comparison website for guarantor loans in the UK. The company was founded in 2014 and is based in London. We worked with Guarantor Loan Comparison to address rankings issues and to restore visibility in SERPs.
Implementing the findings of our audit, we fixed the technical architecture of the site and funnelled the site’s domain authority to key landing pages. We increased the depth of content on key landing pages, producing high quality copy which we optimised with key search terms in order to rank as highly as possible.
Identifying key opportunities to raise awareness and prominence of Vape Club as an industry leader, we increased brand visibility through national and regional press coverage and built high quality, authoritative links to the Vape Club website.
Advising on SEO best practice for a full site redevelopment - including site map structure and optimised copy for landing pages - led to an all-time high in enquiries a month after the site launch, with key pages continuing to climb the SERP rankings.
Using text, display and re-marketing adverts to target users across Google Ads, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%.
To promote the new Crowne Plaza Basingstoke hotel, bespoke press releases for trade and local publications were produced for key journalists. Gaining increased awareness of the opening, we achieved an estimated 26.6K lifetime coverage views.
To improve the organic visibility of the new Southampton COSMO restaurant and to increase awareness of the branch in the local area, we ran a blogger night at the restaurant, achieving authoritative links and radio exposure.