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Promoting Vape Club as an industry leader, building brand authority

Identifying key opportunities to raise awareness and prominence of Vape Club as an industry leader, we increased brand visibility through national and regional press coverage and built high quality, authoritative links to the Vape Club website.

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Building a strong online presence with a fully optimised website

Advising on SEO best practice for a full site redevelopment - including site map structure and optimised copy for landing pages - led to an all-time high in enquiries a month after the site launch, with key pages continuing to climb the SERP rankings.

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Capitalising on the market for DAB car radios in Norway over 4 months

Using text, display and re-marketing adverts to target users across Google AdWords, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%. 

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Increasing awareness for the opening of the Crowne Plaza Basingstoke

To promote the new Crowne Plaza Basingstoke hotel, bespoke press releases for trade and local publications were produced for key journalists. Gaining increased awareness of the opening, we achieved an estimated 26.6K lifetime coverage views. 

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Improving the visibility of COSMO Southampton with a blogger night

To improve the organic visibility of the new Southampton COSMO restaurant and to increase awareness of the branch in the local area, we ran a blogger night at the restaurant, achieving authoritative links and radio exposure.

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An advertising strategy across Google AdWords, Facebook and AdRoll

To obtain maximum visibility for GroomArts’ training courses, we implemented a combined advertising strategy across Google AdWords, Facebook and AdRoll remarketing. We increased leads by 156%, tripling the conversion rate and reducing CPA.

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Using PPC to generate a dramatic increase in sales on Black Friday

To capitalise on Black Friday we devised tailored ads to maximise the potential of the event. Daily sales were up 189% month on month, CTR increased by 182% and ROI increased by 43% year on year - beating the previous year by 67%.

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Launching a start up with an aggressive PPC campaign

To generate enquiries for beauty courses, we started an advertising campaign targeted at Google Search, Remarketing and Facebook. Identifying Bing as the ideal search engine for the target market, we achieved a decrease in CPCs and sustainably grew investment.

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Using content to drive SEO and build brand advocacy

Utilising content marketing and leveraging brand equity to engage some of the most influential interior design writers and journalists, we achieved quality back links and a position 2 SERP ranking, with further potential for through social channels.

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