Ecommerce SEO Services
Ecommerce SEO is competitive – but so are we
How we do it
Define your goals
Before doing anything, we’ll take a good hard look at the sector you’re doing business in. We’ll analyse your marketplace and set expectations and targets for your campaign.
Then it’s time to forecast our SEO efforts, detailing the steps we’ll take to reach those targets. It’s vital that we’re all clear on where we’re heading, before we set off.
Reach your audiences
To connect with your intended audiences, we have to understand their online behaviour. How do they search? What are the terms they use most commonly? For any ecommerce SEO agency, in-depth keyword research is an absolute must. We’re no different.
We also have to understand how buyers get to your products, so we analyse and map user journeys out – and pinpoint any potential issues keeping them from clicking ‘Buy’.
Of course, that’s what it all comes down to: a focus on improving organic traffic and your conversion rates. All of our efforts ultimately lead there.
Our most recent SEO work
Want to know more?
Don’t be a stranger!
Our ecommerce SEO services
Successful ecommerce companies get their products under customers’ noses. Here are some of the ways that we’ll do that with your products.
Tailored ecommerce SEO strategy
Each audience will have their own distinct sensibilities, habits and online behaviours. We spend time getting into their headspace, so we can understand how they search and what drives them to buy certain products.
When we’re talking about international SEO campaigns, finely nuanced keyword research is more important than ever. Our network of skilled linguists helps us get the wording just right.
Product and category page optimisation
Both customers and search engines like to see a logically structured website, which is easy to navigate. We’ll make sure you have exactly that, boosting your popularity with Google and customers alike. Keywords also play a huge role in this popularity contest, so ongoing optimisation checks to improve keyword targeting and intent matching come as standard.
Of course, none of this matters if your copy lets you down once people have found your site. Our copywriters won’t let that happen. Instead, you’ll get compelling copy across your site, particularly on key category and product landing pages – the big sellers.
Conversion rate optimisation
It’s so frustrating for businesses when customers get to the checkout and don’t actually buy. It frustrates us too, so we optimise your checkout process to stop conversions falling down at this last stage.
Sometimes, this is not the smoothest of paths. But don’t worry, our ecommerce SEO services include recommending design improvements to identify and fix user experience issues. And our ongoing checks and behaviour analysis safeguard against future problems.
Experience with various CMS platforms
From Wordpress and Shopify to Magento and Drupal, our SEO experts use a variety of content management systems on a daily basis.
No matter what system you use, we’ll know how to communicate even the most technical changes to your developers. That way, improvements can be made quickly, laying out the welcome mat for your would-be customers.
Promoting your products through PR
We’re supported by a team of highly skilled PR people, who will build links for your business – and your products – in top-tier publications and websites. Creative PR campaigns will encourage third-party sites to showcase your products and link to your website.
It all means more exposure to potential customers, plus authoritative links to your category pages, to help improve their ranking performance.
Latest SEO insights
Digital marketing in 2022: the trends to look out for
15th December 2021
SEO considerations when changing your domain name
30th November 2021
Has the UK fuel crisis impacted search behaviours?
1st October 2021
How to develop a B2B SEO marketing strategy
29th September 2021
How to create local business schema markup for your website
15th July 2021
June core algorithm update rolled out, Google confirms
24th June 2021
How Google fights spam and protects users in the search results
27th May 2021
Mobile-first indexing: are you ready?
6th May 2021
Google has updated how search ranks product reviews
20th April 2021
How to strengthen your website’s trust signals for Google
22nd March 2021
Google are now showing fewer featured snippets in the search results
9th March 2021
Why you should care about your brand SERP
11th January 2021
Digital marketing in 2021: the trends to look out for
10th December 2020
Why does Google not display my meta description in the search results?
8th December 2020
Why an internal link strategy is crucial to SEO success
21st May 2020
Do you need breadcrumbs for your ecommerce website?
3rd March 2020
The importance of your Google My Business account and how to deal with fake reviews
21st February 2020
Google I/O 2019: announcements, products and how it could impact you
30th May 2019
How do people search for law firms online?
29th April 2019
What are Google Posts and why you should use them?
28th February 2019
What to consider when rebuilding a website
25th January 2019
3 ways to check how your website looks on mobile devices
3rd December 2018
What’s a hamburger menu and should I use one?
28th June 2018
Moving office? Here’s an SEO checklist to ensure your website traffic doesn’t suffer
25th June 2018
Mobile first index checklist – is your website ready?
9th April 2018
How to improve your Google Business profile
29th January 2018
Apple Maps Connect: How to easily add or claim your business
4th January 2017
Website Restructure: SEO Best Practice Guide
30th September 2015
Web design Hertfordshire: What ranks and why
22nd January 2014
Frequently asked questions about ecommcerce SEO
Why is SEO important for ecommerce companies?
Quite simply, SEO makes you as visible as possible, opening up opportunities for expansion and greater market share. More eyes on you means more customers – and, crucially, more sales.
Which ecommerce CMS is best for SEO?
It all depends on your business and the scope of products you have on offer.
WordPress and WooCommerce is a popular setup, with Shopify becoming more and more commonly used in the last couple of years.
These are just some of the platforms we’ve been using for years, helping all kinds of clients to improve their digital presence.
It’s a numbers game
We set measurable objectives tailored to your business and benchmark our efforts against them.
The bottom line
We’ve helped businesses from various sectors achieve substantial commercial success, through the use of Google Shopping.
Experts in several fields
SEO specialists, content producers, linguists, PR experts and digital analysts…we’ve got every base covered.