Ecommerce SEO Services

Ecommerce SEO is competitive – but so are we

How we do it

Define your goals

Before doing anything, we’ll take a good hard look at the sector you’re doing business in. We’ll analyse your marketplace and set expectations and targets for your campaign.

Then it’s time to forecast our SEO efforts, detailing the steps we’ll take to reach those targets. It’s vital that we’re all clear on where we’re heading, before we set off.

Reach your audiences

To connect with your intended audiences, we have to understand their online behaviour. How do they search? What are the terms they use most commonly? For any ecommerce SEO agency, in-depth keyword research is an absolute must. We’re no different.

We also have to understand how buyers get to your products, so we analyse and map user journeys out – and pinpoint any potential issues keeping them from clicking ‘Buy’.

Of course, that’s what it all comes down to: a focus on improving organic traffic and your conversion rates. All of our efforts ultimately lead there.

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Our ecommerce SEO services

Successful ecommerce companies get their products under customers’ noses. Here are some of the ways that we’ll do that with your products.

Tailored ecommerce SEO strategy

Each audience will have their own distinct sensibilities, habits and online behaviours. We spend time getting into their headspace, so we can understand how they search and what drives them to buy certain products.

When we’re talking about international SEO campaigns, finely nuanced keyword research is more important than ever. Our network of skilled linguists helps us get the wording just right.

Product and category page optimisation

Both customers and search engines like to see a logically structured website, which is easy to navigate. We’ll make sure you have exactly that, boosting your popularity with Google and customers alike. Keywords also play a huge role in this popularity contest, so ongoing optimisation checks to improve keyword targeting and intent matching come as standard.

Of course, none of this matters if your copy lets you down once people have found your site. Our copywriters won’t let that happen. Instead, you’ll get compelling copy across your site, particularly on key category and product landing pages – the big sellers.

Conversion rate optimisation

It’s so frustrating for businesses when customers get to the checkout and don’t actually buy. It frustrates us too, so we optimise your checkout process to stop conversions falling down at this last stage.

Sometimes, this is not the smoothest of paths. But don’t worry, our ecommerce SEO services include recommending design improvements to identify and fix user experience issues. And our ongoing checks and behaviour analysis safeguard against future problems.

Experience with various CMS platforms

From Wordpress and Shopify to Magento and Drupal, our SEO experts use a variety of content management systems on a daily basis. 

No matter what system you use, we’ll know how to communicate even the most technical changes to your developers. That way, improvements can be made quickly, laying out the welcome mat for your would-be customers.

Promoting your products through PR

We’re supported by a team of highly skilled PR people, who will build links for your business – and your products – in top-tier publications and websites. Creative PR campaigns will encourage third-party sites to showcase your products and link to your website.

It all means more exposure to potential customers, plus authoritative links to your category pages, to help improve their ranking performance.

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Frequently asked questions about ecommcerce SEO

Why is SEO important for ecommerce companies?

Quite simply, SEO makes you as visible as possible, opening up opportunities for expansion and greater market share. More eyes on you means more customers – and, crucially, more sales. 

Which ecommerce CMS is best for SEO?

It all depends on your business and the scope of products you have on offer. 

WordPress and WooCommerce is a popular setup, with Shopify becoming more and more commonly used in the last couple of years.

These are just some of the platforms we’ve been using for years, helping all kinds of clients to improve their digital presence.

Why Distinctly?

It’s a numbers game

We set measurable objectives tailored to your business and benchmark our efforts against them.

The bottom line

We’ve helped businesses from various sectors achieve substantial commercial success, through the use of Google Shopping.

Experts in several fields

SEO specialists, content producers, linguists, PR experts and digital analysts…we’ve got every base covered.

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More than just an ecommerce SEO agency

Organic

Enhancing your SEO from every angle and pulling every lever to increase your organic visibility.

Paid Media

Tailored PPC campaigns that use multiple platforms to get real returns.

Digital PR

Original ideas and authoritative links to boost brand awareness and your digital presence.