Paid Media Services & PPC Agency
PPC campaigns tailored to you – and your customers
What does our paid media & PPC service involve?
Paid media campaigns shouldn’t be one-size-fits-all. Campaigns that aren’t tailored to a business’ environment and objectives will fail: it’s that simple.
We put the hours and the effort in, getting to know your business, your competitors and your market. Having formed a complete picture, we compile a range of target phrases and produce ad copy that speaks to your customers, setting up campaigns that attract the attention you want.
And as far as platforms go, we don’t have favourites. Google, Facebook, YouTube, LinkedIn…there are plenty of options, all with their own pros and cons, and we’ll choose the best blend of them for your business and budget.
While we’ve run hundreds and hundreds of paid media campaigns, we don’t make any assumptions on what’s going to work and what isn’t.
Instead, we test and refine, tweaking audience targeting, ad schedules, keywords, copy, landing pages and other variables based on real-time data. We also monitor thousands of data points every month, making precise adjustments to things like search terms, audience lists, interests, device usage and locations.
Nothing is left to chance: we’re all about data.
Above everything, what we’re really concerned with is reaching – and going beyond – your campaign targets.
First off, we establish what your ultimate goal is before we do anything else at all. It could be revenue, lead generation, a target cost per action, reaching as many people as possible or reconnecting with your audience after a brand relaunch.
Whatever your primary objective, we’ll optimise your campaign accordingly and report on progress with that objective in mind.
Our most recent paid media work
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Our PPC & Paid media services
Online advertising is a vast space, with a dizzying array of options. What’s most effective will depend upon your particular business, but fear not: we’ll guide you every step of the way.
There’s no getting away from it: Google sneaks ads under our noses every day. And that, of course, is what makes them so effective.
It’s not just in Google search results or through YouTube. There’s also the Google Display Network of over two million websites and the remarketing ads that precisely target the right prospects, based on specific user behaviour.
The world’s biggest shop window can yield some great results, particularly with an experienced agency like ours to take care of Google Shopping management and optimisation for you.
Generating significant return on investment is far from straightforward, however. After examining user intent and what stage of the marketing funnel your potential customers are in, we put an integrated strategy into place. We also pivot and refine ongoing campaigns to put more weight behind top-performing products.
Expanding your reach to overseas territories can open up a whole new stream of revenue, and international pay-per-click campaigns are a great way in.
But you have to tread carefully: a simple misspelling can become an embarrassing faux pas. Fortunately, our network of multilingual experts can set up bespoke ads in your chosen language, carefully suited to local user behaviour.
Every minute, tens of thousands of products are sold on Amazon. Make yours one of them.
We’ll help you advertise directly within Amazon’s search results, selling as a third party or using the Amazon logistics systems that perform so well.
Not set up on Amazon? Don’t worry about it: we’ll handle the process from start to finish.
A huge 4.8 billion people worldwide (57% of all people and 95% of all adult internet users) have some form of social media account.
But while advertising on the likes of Facebook, Instagram, LinkedIn, Twitter or Pinterest can give you some almighty reach, getting the tone and placement right can be difficult for businesses. We’ll create authentic-sounding posts, targeting highly segmented audiences that will be receptive to them and move you closer to your social objectives.
Our PPC & Paid media process
Identify campaign objectives
Identify campaign objectives
Optimise with flexibility
Report with transparency
Latest paid media insights
The importance of good data in Smart Bidding
19th August 2022
Smart bidding strategies: how they boost campaign performance
28th June 2022
What to do if a competitor bids on your brand name
17th May 2022
Driving new client or resident leads for your care business
13th May 2022
Top tips for improving your international PPC campaigns
12th May 2022
Reach new audiences with Twitter Ad campaigns
23rd March 2022
Harness the power of automation with Google Ads scripts
22nd February 2022
Digital marketing in 2022: the trends to look out for
15th December 2021
How to make the most/avoid the worst of Black Friday
30th November 2021
Best practice in Google Ads optimisation – smart bidding strategies
30th November 2021
Responsive Search Ads to Become the Norm
27th September 2021
The return of search term insight on Google Ads?
17th August 2021
Does PPC Improve Organic Performance?
15th July 2021
Understanding the Google Ads optimisation score
6th May 2021
How easy is it to track true ROI from PPC in 2021?
20th April 2021
Is Pinterest finally catching up with its advertising competitors?
18th March 2021
Spotify Audio Ads – What You Need To Know
16th February 2021
Farewell, Broad-Match Modified – The Latest Google Ads Announcement
8th February 2021
Is it possible to launch a new product using just PPC?
20th January 2021
Digital marketing in 2021: the trends to look out for
10th December 2020
Finding new customers with Facebook Lookalike Audiences
25th November 2020
Need to target specific job titles or functions? Here are your options.
29th October 2020
Creating a PPC ad copy test plan
11th March 2020
How to beat your closest competitor using Google Ads
20th November 2018
Facebook audiences and how to use them
23rd October 2018
5 proven techniques for decreasing your CPCs on Google Ads
19th June 2018
The Concatenate Function – A Gift from Excel for PPC Marketers
10th April 2017
Negative keyword reviews – best practice
13th October 2016
Benefits of re-marketing audiences and conversion tracking
21st October 2015
How to do a PPC forecast
18th June 2015
Frequently asked questions
What’s the minimum monthly budget Distinctly work with?
You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some real results from your campaign.
Should you bid on your own brand name?
It all depends upon the situation, but there are lots of benefits to bidding, which outweigh the costs:
- Direct visitors to pages deeper within your site
- Give people more info (such as phone numbers or site links) with ad extensions
- Bidding won’t break the bank, since there won’t be too much competition
- Head off potential threats from those pesky competitors
How do privacy laws affect campaign tracking?
It very much depends on the activity you want to run. Has GDPR made it more difficult? Yes. Is it the end of the world? No.
Fortunately, everyone’s in the same boat, so new technology and best practices are being developed all the time, and we’re still able to report on true ROI just as we were before. It just sometimes takes a bit more work to get there.
Why choose Distinctly as your PPC agency?
It’s a numbers game
We set measurable objectives tailored to your business and benchmark our efforts against them.
The bottom line
We’ve helped businesses from various sectors to achieve substantial commercial success.
Experts in several fields
SEO strategists, technical SEOs, on-page SEOs, content producers and digital analysts…it’s all hands on deck.