Paid Media Agency in London

Get a better return on your investment with our expert advertising support. Run highly effective campaigns across a range of platforms & steal a march on your competition.

 

Why choose Distinctly as your Paid Media Agency?

  • Focused on exceeding campaign targets, we analyse, optimise and report
  • Experience innovative advertising across diverse channels to supersede your competitors
  • We can offer bespoke advice across all platforms, crafting adaptable strategies for success
  • Our team can meticulously craft tailored campaigns across multiple platforms
  • We continuously test, refine, and optimise paid media campaigns
Focused on exceeding campaign targets, we analyse, optimise and report Open Tabbed Content

Not getting a high enough ROI from your paid activity?

Above everything, what we’re really concerned with is reaching – and going beyond – your campaign targets.

There can be lots of reasons why your paid activity isn’t hitting the desired return on investment, and we’re here to help you analyse what’s going on and put a plan in place to quickly get things back on track.

Whatever your primary objective, we’ll optimise your campaign accordingly and report on progress with that objective in mind.

Experience innovative advertising across diverse channels to supersede your competitors Open Tabbed Content

Looking for creative ideas to supercharge your campaigns?

Feel like your advertising has gone a bit stale? Looking to be more creative and steal a march on your competitors? We have experience across multiple different advertising channels, and can help give your campaigns a fresh push.

From video advertising on Tik Tok and audio ads on Spotify, to out of home digital displays and TV ads, we’ve got an exciting blend of solutions for you. All while continuing to supercharge your campaign staples on the likes of Google, Facebook or Amazon.

We can offer bespoke advice across all platforms, crafting adaptable strategies for success Open Tabbed Content

Unsure what platforms to advertise on?

Don’t worry, we’ve got experience across pretty much all of them, and can help advise you on the best strategy for your budget and objectives. And you’re never tied to the platforms you start with either, if something isn’t working, we just pivot your spend onto another network.

Our team can meticulously craft tailored campaigns across multiple platforms Open Tabbed Content

Looking for more tailored advertising?

Paid media campaigns shouldn’t be one size fits all. Campaigns that aren’t tailored to a business’ environment and objectives will fail: it’s that simple. As a specialist paid media agency, we put the hours and the effort in, getting to know your business, competitors and market.

Once we have a fuller picture, we produce ad copy that speaks to your customers, and create campaigns that attract the attention you want. And as far as platforms go, we don’t have favourites. Google, Facebook, YouTube, LinkedIn… there are plenty of options, all with their own pros and cons, and we’ll choose the best blend of them for your business and budget.

We continuously test, refine, and optimise paid media campaigns Open Tabbed Content

Want your campaigns to be led by data and analytics?

We’ve run thousands of paid media campaigns, but we don’t make any assumptions on what’s going to work for the next one. Instead, we test and refine, tweaking audience targeting, ad schedules, keywords, copy, landing pages and other variables based on real time data.

We also monitor thousands of data points every month, making precise adjustments to targeting such as search terms, audience lists, interests, device usage and location. Nothing is left to chance: we’re all about data

What our clients are saying

“After working together for several years, Distinctly have become our trusted digital partner due to their consistent delivery of high quality work.

“Distinctly are very much part of our extended team, and we trust them to deliver our digital plans on time and on budget, enabling us both to benefit from their experience and dedication in this field.”

Anthony Merrick, Marketing Manager, Kenwood

“Distinctly are a dream to deal with. We selected them after seeing several suppliers and they were hands down the most helpful, professional and proactive. I would highly recommend them”

Marilyn O’Donoghue, CAMRA’s Marketing Operations Officer

“The Distinctly team take the fear out of investing in PPC. Their dedication to our requirements and careful evaluation of results has enabled us to measure improvements within the business, subsequently increasing our spend”

Lucy Martin, Communications Manager, Karidis

Paid media case studies

Our paid media offerings

  • Short term project
  • Paid media partner
  • Digital partner agency
Short term project Open Tabbed Content

Short term projects

Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:

  • Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations
  • Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in
  • Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations
  • Landing page design: improve your conversion rates with bespoke paid media landing pages
Paid media partner Open Tabbed Content

Paid media partner

Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.

We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.

Digital partner agency Open Tabbed Content

Digital partner

If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:

SEO services

Digital PR services

GA4 services

Our paid media process

Research and exploration

The discovery stage of a new client relationship is critical to the success of future campaigns. We dig into the numbers, analysing data to inform our plans and researching exactly what your customers and your target audience wants.

Research and exploration

The discovery stage of a new client relationship is critical to the success of future campaigns. We dig into the numbers, analysing data to inform our plans and researching exactly what your customers and your target audience wants.

Strategy and action

Once we’re clear on your target audience, KPIs and keywords to target, we’ll share a clear plan of action. We’ll start off with an initial three-month plan of activity, which we’ll generally revisit every month, tweaking and refining as much as we need to, based on data generated and other learnings.

Analysis and evolution

Although we have countless successful campaigns behind us, every sector, business and website is unique. There’s no one-size-fits-all thinking here. We are constantly learning and adapting our approach, whether it’s a new angle for copy or changing tack on keyword strategy. Best practice, Google’s guidelines and industry trends are always moving, and we move with them.

Our paid media services

Awards & Nominations

Speak to a paid media specialist

Frequently asked questions about paid media

What does a paid media agency do?

A specialist paid media agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.

What’s the minimum monthly budget Distinctly work with?

You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.

How do you measure success?

Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.

What does paid media involve?

Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.

What’s the difference between the media spend and the agency fee?

Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.

The agency fee is the cost of our agreed services, and is paid directly to us.

Latest paid media insights

Has advert transparency decreased over the last decade?

3 November 2023

Upper Funnel Campaigns For Long Term Growth

20 October 2023

Microsoft New AI Predictive Targeting Tool

28 July 2023

What is Google Merchant Centre?

28 July 2023

E-Commerce Google Ads Best Practices Within Fashion

22 May 2023

Utilising brick-and-mortar data to supercharge Retail Google Ads ROI

9 March 2023

Crafting compelling display assets to enhance campaign performance

14 February 2023

Distinctly shortlisted for prestigious UK Paid Media Awards

3 February 2023

Paid advertising trends to watch in 2023

19 December 2022

Building the perfect PPC landing page

14 December 2022

Tech SEO mistakes that hinder organic performance

30 November 2022

The pros and cons of Google’s Performance Max campaigns

25 October 2022

Managing paid media in uncertain markets

28 September 2022

brain coral

The importance of good data in Smart Bidding

19 August 2022

Smart bidding strategies: how they boost campaign performance

28 June 2022

felix-mittermeier-nAjil1z3eLk-unsplash

What to do if a competitor bids on your brand name

17 May 2022

saj-shafique-mIalf1tw6-w-unsplash

Top tips for improving your international PPC campaigns

12 May 2022

Audiences

Reach new audiences with Twitter Ad campaigns

23 March 2022

computer coding

Harness the power of automation with Google Ads scripts

22 February 2022

crystal ball

Digital marketing in 2022: the trends to look out for

15 December 2021

How to make the most/avoid the worst of Black Friday

30 November 2021

rubiks

Best practice in Google Ads optimisation – smart bidding strategies

30 November 2021

Responsive Search Ads to Become the Norm

27 September 2021

lock

The return of search term insight on Google Ads?

17 August 2021

developing a B2B SEO strategy

Does PPC Improve Organic Performance?

15 July 2021

Understanding the Google Ads optimisation score

6 May 2021

Is Pinterest finally catching up with its advertising competitors?

18 March 2021

seo considerations when changing your domain name

Spotify Audio Ads – What You Need To Know

16 February 2021

Farewell, Broad-Match Modified – The Latest Google Ads Announcement

8 February 2021

Is it possible to launch a new product using just PPC?

20 January 2021