Expertly Targeted Paid Media in London
Instant audience reach and revenue-driving results
Transform your ad spend into revenue with data-driven campaigns that convert. From Shopping ads to social commerce, we help online retailers maximise ROAS and outsmart the competition across every digital channel.
How we can accelerate your ad strategy
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Focused on exceeding campaign targets, we analyse, optimise and report
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Experience innovative advertising across diverse channels to supersede your competitors
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We can offer bespoke advice across all platforms, crafting adaptable strategies for success
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Our team can meticulously craft tailored campaigns across multiple platforms
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We continuously test, refine, and optimise paid media campaigns
Not getting a high enough ROI from your paid activity?
Above everything, what we’re really concerned with is reaching – and going beyond – your campaign targets.
There can be lots of reasons why your paid activity isn’t hitting the desired return on investment, and we’re here to help you analyse what’s going on and put a plan in place to quickly get things back on track.
Whatever your primary objective, we’ll optimise your campaign accordingly and report on progress with that objective in mind.
Looking for creative ideas to supercharge your campaigns?
Feel like your advertising has gone a bit stale? Looking to be more creative and steal a march on your competitors? We have experience across multiple different advertising channels, and can help give your campaigns a fresh push.
From video advertising on Tik Tok and audio ads on Spotify, to out-of-home digital displays and TV ads, we’ve got an exciting blend of solutions for you. All while continuing to supercharge your campaign staples on the likes of Google, Facebook or Amazon.
Unsure what platforms to advertise on?
Don’t worry, we’ve got experience across pretty much all of them, and can help advise you on the best strategy for your budget and objectives. And you’re never tied to the platforms you start with either. If something isn’t working, we can pivot your spend and test another network.
Looking for more tailored advertising?
Paid media campaigns shouldn’t be one size fits all. Campaigns that aren’t tailored to a business’ industry and objectives will fail: it’s that simple. As a specialist paid media agency, we put the hours and the effort in, getting to know your business, competitors and market.
Once we have a fuller picture, we produce ad copy that speaks to your customers and create campaigns that attract the attention you want. And as far as platforms go, we don’t have favourites. Google, Facebook, YouTube, LinkedIn… there are plenty of options, all with pros and cons, and we’ll choose the best blend for your business and budget.
Want your campaigns to be led by data and analytics?
We’ve run thousands of paid media campaigns, but we don’t make any assumptions on what will work for the next one. Instead, we test and refine, tweaking audience targeting, ad schedules, keywords, copy, landing pages and other variables based on real-time data.
We also monitor thousands of data points every month, making precise adjustments to targeting such as search terms, audience lists, interests, device usage and location. Nothing is left to chance: we’re all about data.
Our Paid Media Services
Our paid media experts will optimise your campaigns for maximum ROI, focusing on Paid Search and Performance Max/Shopping to drive tangible improvements in your online visibility and conversions.
Paid Search
Paid Search is crucial for paid media as it allows businesses to target specific keywords, increase brand visibility, drive traffic, and generate leads. With its incredibly high user intent, it provides measurable results and a high return on investment.
Performance Max / Shopping
Enhance product visibility and drive sales with Google’s most powerful ecommerce ad platforms. Our expertly managed Performance Max or Shopping campaigns put your products in front of ready-to-buy customers, maximising ROAS through precision targeting and data-driven optimisation.
Paid Social
We go beyond basic boosted posts and generic targeting. Our paid social campaigns blend sophisticated audience insights, creative storytelling, and purchase-driven optimisation to turn scrollers into shoppers. From Instagram Shopping to TikTok commerce, we craft thumb-stopping campaigns that build your brand while driving measurable sales.
Video Ads
Video ads are crucial for paid media as they capture attention, convey messages effectively, and drive higher engagement and conversions. They offer a visually appealing way to reach target audiences and stand out in a crowded digital landscape.
International Campaigns
Scale globally, convert locally. Our team crafts culturally-tuned ads that resonate while maintaining your global brand presence—from localised Shopping feeds to market-specific social commerce strategies. Target specific markets and demographics, ultimately leading to higher ROI and business growth.
Our paid media offerings
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Short term project
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Paid media partner
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Digital partner agency
Short term projects
Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:
- Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations
- Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in
- Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations
- Landing page design: improve your conversion rates with bespoke paid media landing pages
Paid media partner
Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.
We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.
Digital partner
If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:
Our paid media process
Research and exploration
Research and exploration
Strategy and action
Analysis and evolution
Our paid media services
Speak to a paid media specialist
Frequently asked questions about paid media
What does a paid media agency do?
A specialist paid media agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.
What’s the minimum monthly budget Distinctly work with?
You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.
How do you measure success?
Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.
What does paid media involve?
Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.
What’s the difference between the media spend and the agency fee?
Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.
The agency fee is the cost of our agreed services, and is paid directly to us.
