Paid Media Services & PPC Agency

PPC campaigns tailored to you – and your customers

What does our paid media & PPC service involve?

Tailored campaigns

Paid media campaigns shouldn’t be one-size-fits-all. Campaigns that aren’t tailored to a business’ environment and objectives will fail: it’s that simple.

We put the hours and the effort in, getting to know your business, your competitors and your market. Having formed a complete picture, we compile a range of target phrases and produce ad copy that speaks to your customers, setting up campaigns that attract the attention you want.

And as far as platforms go, we don’t have favourites. Google, Facebook, YouTube, LinkedIn…there are plenty of options, all with their own pros and cons, and we’ll choose the best blend of them for your business and budget.

Data-driven PPC

While we’ve run hundreds and hundreds of paid media campaigns, we don’t make any assumptions on what’s going to work and what isn’t. 

Instead, we test and refine, tweaking audience targeting, ad schedules, keywords, copy, landing pages and other variables based on real-time data. We also monitor thousands of data points every month, making precise adjustments to things like search terms, audience lists, interests, device usage and locations.

Nothing is left to chance: we’re all about data.

ROI-focused

Above everything, what we’re really concerned with is reaching – and going beyond – your campaign targets.

First off, we establish what your ultimate goal is before we do anything else at all. It could be revenue, lead generation, a target cost per action, reaching as many people as possible or reconnecting with your audience after a brand relaunch.

Whatever your primary objective, we’ll optimise your campaign accordingly and report on progress with that objective in mind.

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Our PPC & Paid media services

Online advertising is a vast space, with a dizzying array of options. What’s most effective will depend upon your particular business, but fear not: we’ll guide you every step of the way.

Google Ads

There’s no getting away from it: Google sneaks ads under our noses every day. And that, of course, is what makes them so effective.

It’s not just in Google search results or through YouTube. There’s also the Google Display Network of over two million websites and the remarketing ads that precisely target the right prospects, based on specific user behaviour.

Google Shopping

The world’s biggest shop window can yield some great results, particularly with an experienced agency like ours to take care of Google Shopping management and optimisation for you.

Generating significant return on investment is far from straightforward, however. After examining user intent and what stage of the marketing funnel your potential customers are in, we put an integrated strategy into place. We also pivot and refine ongoing campaigns to put more weight behind top-performing products.

International PPC

Expanding your reach to overseas territories can open up a whole new stream of revenue, and international pay-per-click campaigns are a great way in.

But you have to tread carefully: a simple misspelling can become an embarrassing faux pas. Fortunately, our network of multilingual experts can set up bespoke ads in your chosen language, carefully suited to local user behaviour.

Amazon ads

Every minute, tens of thousands of products are sold on Amazon. Make yours one of them.

We’ll help you advertise directly within Amazon’s search results, selling as a third party or using the Amazon logistics systems that perform so well.

Not set up on Amazon? Don’t worry about it: we’ll handle the process from start to finish.

Paid social

A huge 4.8 billion people worldwide (57% of all people and 95% of all adult internet users) have some form of social media account. 

But while advertising on the likes of Facebook, Instagram, LinkedIn, Twitter or Pinterest can give you some almighty reach, getting the tone and placement right can be difficult for businesses. We’ll create authentic-sounding posts, targeting highly segmented audiences that will be receptive to them and move you closer to your social objectives.

Our PPC & Paid media process

Identify campaign objectives

Any paid media campaign needs a well-defined set of aims. But don’t worry if your objectives are less than crystal clear – we help you decide what you want from your campaign. And we’ll set KPIs in place to benchmark progress. Then we’ll put together a clear strategy, outlining the platforms and methods we’ll use to hit goal after goal.

Identify campaign objectives

Any paid media campaign needs a well-defined set of aims. But don’t worry if your objectives are less than crystal clear – we help you decide what you want from your campaign. And we’ll set KPIs in place to benchmark progress. Then we’ll put together a clear strategy, outlining the platforms and methods we’ll use to hit goal after goal.

Optimise with flexibility

The digital world isn’t known for standing still. it’s a fluid place, where user behaviour changes like the British weather. Once campaigns are live, we keep budgets flexible between networks, moving spend around according to where performance is best. We’re constantly looking to A/B test and never assume that what’s worked before will work again.

Report with transparency

We don’t make it sound like everything’s going perfectly when it’s not. We’ll be honest about what could be going better, and won’t just focus on the positives, because that wouldn’t do any of us any good. Every campaign has a performance curve, and it’s only by being transparent and working in partnership that we get real longevity and build trust.

Latest paid media insights

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The importance of good data in Smart Bidding

19th August 2022

Smart bidding strategies: how they boost campaign performance

28th June 2022

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What to do if a competitor bids on your brand name

17th May 2022

Driving new client or resident leads for your care business

13th May 2022

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Top tips for improving your international PPC campaigns

12th May 2022

Audiences

Reach new audiences with Twitter Ad campaigns

23rd March 2022

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Harness the power of automation with Google Ads scripts

22nd February 2022

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Digital marketing in 2022: the trends to look out for

15th December 2021

How to make the most/avoid the worst of Black Friday

30th November 2021

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Best practice in Google Ads optimisation – smart bidding strategies

30th November 2021

Responsive Search Ads to Become the Norm

27th September 2021

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The return of search term insight on Google Ads?

17th August 2021

developing a B2B SEO strategy

Does PPC Improve Organic Performance?

15th July 2021

Understanding the Google Ads optimisation score

6th May 2021

How easy is it to track true ROI from PPC in 2021?

20th April 2021

Is Pinterest finally catching up with its advertising competitors?

18th March 2021

seo considerations when changing your domain name

Spotify Audio Ads – What You Need To Know

16th February 2021

Farewell, Broad-Match Modified – The Latest Google Ads Announcement

8th February 2021

Is it possible to launch a new product using just PPC?

20th January 2021

Digital marketing in 2021: the trends to look out for

10th December 2020

seo considerations when changing your domain name

Finding new customers with Facebook Lookalike Audiences

25th November 2020

Need to target specific job titles or functions? Here are your options.

29th October 2020

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Creating a PPC ad copy test plan

11th March 2020

How to beat your closest competitor using Google Ads

20th November 2018

Facebook audiences and how to use them

23rd October 2018

5 proven techniques for decreasing your CPCs on Google Ads

19th June 2018

The Concatenate Function – A Gift from Excel for PPC Marketers

10th April 2017

Negative keyword reviews – best practice

13th October 2016

Benefits of re-marketing audiences and conversion tracking

21st October 2015

How to do a PPC forecast

18th June 2015

Frequently asked questions

What’s the minimum monthly budget Distinctly work with?

You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some real results from your campaign.

Should you bid on your own brand name?

It all depends upon the situation, but there are lots of benefits to bidding, which outweigh the costs:

  • Direct visitors to pages deeper within your site
  • Give people more info (such as phone numbers or site links) with ad extensions
  • Bidding won’t break the bank, since there won’t be too much competition
  • Head off potential threats from those pesky competitors
How do privacy laws affect campaign tracking?

It very much depends on the activity you want to run. Has GDPR made it more difficult? Yes. Is it the end of the world? No.

Fortunately, everyone’s in the same boat, so new technology and best practices are being developed all the time, and we’re still able to report on true ROI just as we were before. It just sometimes takes a bit more work to get there.

Why choose Distinctly as your PPC agency?

It’s a numbers game

We set measurable objectives tailored to your business and benchmark our efforts against them.

The bottom line

We’ve helped businesses from various sectors to achieve substantial commercial success.

Experts in several fields

SEO strategists, technical SEOs, on-page SEOs, content producers and digital analysts…it’s all hands on deck.

A diagram with three connection points, captions read: Data lead approach, Team expertise, Commercial success

More than just a paid media agency

Organic

Enhancing your SEO from every angle and pulling every lever to increase your organic visibility.

Paid Media

Tailored PPC campaigns that use multiple platforms to get real returns.

Digital PR

Original ideas and authoritative links to boost brand awareness and your digital presence.