Paid Media Agency in London

Get a better return on your investment with our expert advertising support. Run highly effective campaigns across a range of platforms & steal a march on your competition.

 

Why choose Distinctly as your Paid Media Agency?

  • Focused on exceeding campaign targets, we analyse, optimise and report
  • Experience innovative advertising across diverse channels to supersede your competitors
  • We can offer bespoke advice across all platforms, crafting adaptable strategies for success
  • Our team can meticulously craft tailored campaigns across multiple platforms
  • We continuously test, refine, and optimise paid media campaigns
Focused on exceeding campaign targets, we analyse, optimise and report Open Tabbed Content

Not getting a high enough ROI from your paid activity?

Above everything, what we’re really concerned with is reaching – and going beyond – your campaign targets.

There can be lots of reasons why your paid activity isn’t hitting the desired return on investment, and we’re here to help you analyse what’s going on and put a plan in place to quickly get things back on track.

Whatever your primary objective, we’ll optimise your campaign accordingly and report on progress with that objective in mind.

Experience innovative advertising across diverse channels to supersede your competitors Open Tabbed Content

Looking for creative ideas to supercharge your campaigns?

Feel like your advertising has gone a bit stale? Looking to be more creative and steal a march on your competitors? We have experience across multiple different advertising channels, and can help give your campaigns a fresh push.

From video advertising on Tik Tok and audio ads on Spotify, to out of home digital displays and TV ads, we’ve got an exciting blend of solutions for you. All while continuing to supercharge your campaign staples on the likes of Google, Facebook or Amazon.

We can offer bespoke advice across all platforms, crafting adaptable strategies for success Open Tabbed Content

Unsure what platforms to advertise on?

Don’t worry, we’ve got experience across pretty much all of them, and can help advise you on the best strategy for your budget and objectives. And you’re never tied to the platforms you start with either, if something isn’t working, we just pivot your spend onto another network.

Our team can meticulously craft tailored campaigns across multiple platforms Open Tabbed Content

Looking for more tailored advertising?

Paid media campaigns shouldn’t be one size fits all. Campaigns that aren’t tailored to a business’ environment and objectives will fail: it’s that simple. As a specialist paid media agency, we put the hours and the effort in, getting to know your business, competitors and market.

Once we have a fuller picture, we produce ad copy that speaks to your customers, and create campaigns that attract the attention you want. And as far as platforms go, we don’t have favourites. Google, Facebook, YouTube, LinkedIn… there are plenty of options, all with their own pros and cons, and we’ll choose the best blend of them for your business and budget.

We continuously test, refine, and optimise paid media campaigns Open Tabbed Content

Want your campaigns to be led by data and analytics?

We’ve run thousands of paid media campaigns, but we don’t make any assumptions on what’s going to work for the next one. Instead, we test and refine, tweaking audience targeting, ad schedules, keywords, copy, landing pages and other variables based on real time data.

We also monitor thousands of data points every month, making precise adjustments to targeting such as search terms, audience lists, interests, device usage and location. Nothing is left to chance: we’re all about data

Our Paid Media Services

Our paid media experts will optimise your campaigns for maximum ROI, focusing on Paid Search and Performance Max/Shopping to drive tangible improvements in your online visibility and conversions.

Paid Search

Paid Search is crucial for paid media as it allows businesses to target specific keywords, increase brand visibility, drive traffic, and generate leads. With it’s incredibly high user intent, it provides measurable results and a high return on investment.

Performance Max / Shopping

Performance Max or Shopping for paid media is crucial for maximising ROI and driving conversions. By optimising audiences, ad placements, and targeting, businesses can reach their target customers more effectively and increase sales.

Paid Social

Paid social is crucial for paid media as it allows businesses to target specific audiences, increase brand awareness, drive website traffic, and generate leads. It complements other paid media channels and helps maximise ROI.

Video Ads

Video ads are crucial for paid media as they capture attention, convey messages effectively, and drive higher engagement and conversions. They offer a visually appealing way to reach target audiences and stand out in a crowded digital landscape.

International Campaigns

International campaigns for paid media are crucial for reaching a global audience, increasing brand awareness, and driving sales. They allow businesses to target specific markets and demographics, ultimately leading to higher ROI and business growth.

What our clients are saying

“Distinctly are very much part of our extended team, and we trust them to deliver our digital plans on time and on budget, enabling us both to benefit from their experience and dedication in this field.”

Anthony Merrick, Marketing Manager, Kenwood

“Distinctly are a dream to deal with. We selected them after seeing several suppliers and they were hands down the most helpful, professional and proactive. I would highly recommend them”

Marilyn O’Donoghue, CAMRA’s Marketing Operations Officer

“The Distinctly team take the fear out of investing in PPC. Their dedication to our requirements and careful evaluation of results has enabled us to measure improvements within the business, subsequently increasing our spend”

Lucy Martin, Communications Manager, Karidis

Paid media case studies

Our paid media offerings

  • Short term project
  • Paid media partner
  • Digital partner agency
Short term project Open Tabbed Content

Short term projects

Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:

  • Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations
  • Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in
  • Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations
  • Landing page design: improve your conversion rates with bespoke paid media landing pages
Paid media partner Open Tabbed Content

Paid media partner

Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.

We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.

Digital partner agency Open Tabbed Content

Digital partner

If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:

SEO services

Digital PR services

GA4 services

Our paid media process

Research and exploration

The discovery stage of a new client relationship is critical to the success of future campaigns. We dig into the numbers, analysing data to inform our plans and researching exactly what your customers and your target audience wants.

Research and exploration

The discovery stage of a new client relationship is critical to the success of future campaigns. We dig into the numbers, analysing data to inform our plans and researching exactly what your customers and your target audience wants.

Strategy and action

Once we’re clear on your target audience, KPIs and keywords to target, we’ll share a clear plan of action. We’ll start off with an initial three-month plan of activity, which we’ll generally revisit every month, tweaking and refining as much as we need to, based on data generated and other learnings.

Analysis and evolution

Although we have countless successful campaigns behind us, every sector, business and website is unique. There’s no one-size-fits-all thinking here. We are constantly learning and adapting our approach, whether it’s a new angle for copy or changing tack on keyword strategy. Best practice, Google’s guidelines and industry trends are always moving, and we move with them.

Our paid media services

Awards & Nominations

Speak to a paid media specialist

Frequently asked questions about paid media

What does a paid media agency do?

A specialist paid media agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.

What’s the minimum monthly budget Distinctly work with?

You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.

How do you measure success?

Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.

What does paid media involve?

Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.

What’s the difference between the media spend and the agency fee?

Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.

The agency fee is the cost of our agreed services, and is paid directly to us.

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