increase in organic traffic YoY
increase in blog traffic YoY
decrease in YoY Google Ads cost per conversion
What the client thought...

Distinctly applied a methodical, concise approach to building our authority online, which led to real, measurable results including an increase in enquiries which we have tracked all the way through to a direct and tangible uplift in new business.

The team at Distinctly worked well alongside our existing team, adding value as they shared their expertise.

Emma Kent, Marketing Manager, Rayden Solicitors

Rayden Solicitors is a specialist firm of family law solicitors with offices in St Albans, Berkhamsted and Beaconsfield.

The Brief

Given our proven expertise in the legal sector, Rayden Solicitors approached Distinctly with the aim of improving their performance in a competitive market, after seeing a lack of clear results from other agencies they had previously worked with.

We were tasked with evaluating the firm’s online presence across both SEO and PPC, with the objective of auditing and improving the technical foundations of the site, increasing their competitive advantage in order to generate valuable enquiries.

We were also required to work in conjunction with an existing team incorporating a marketing consultant, plus an existing web development agency.

What we delivered

From an SEO perspective, we undertook a full technical site audit to identify underlying crawling and indexing issues. As a result of the findings of our audit, we removed approximately 300 surplus pages from the site which were receiving little to no traffic and were ranking poorly, redirecting them to suitable alternatives.

Detailed keyword research enabled us to identify target local keywords, which were utilised throughout the firm’s service landing pages. Keyword-optimised copy is crafted to be as engaging, informative and relevant as possible, whilst also ranking well.

We improved the link profile of the site, focusing on maximising the SEO benefit of wider marketing initiatives being carried out such as sponsored charity events and industry awards won by the firm.

We reviewed the existing blog content, then crafted a bespoke search led content strategy, incorporating suggested titles designed to rank for target long tail keywords and drive enquiries and traffic. These were then produced inline with the keyword research and resulted in huge increases in organic traffic generated by the blog.

From a PPC perspective, we undertook a full campaign restructure, performance-testing keywords and messaging and implementing enhanced call tracking to identify leads.

Want cutting-edge digital news and tips straight to your inbox? Sign up to our monthly newsletter here

Related case studies

| View All

Using PPC to launch a dashcam website and increase monthly revenue by 74%

This campaign sought to get the KENWOOD brand out in front of an audience through PPC, in order to improve sales and return on investment month to month.

Read the Case Study

Increasing brand authority within the fertility supplement industry

As well as building brand awareness, this campaign sought to attract high quality natural links to further increase the authority of the Fertility Family website.

Read the Case Study

Delivering extensive coverage and links to the website

Our digital PR strategy focused on positioning company director Sean McMenemy as a leading authority on garden wildlife.

Read the Case Study

Driving leads and conversions during the pandemic

After three months of optimisation on a new strategy, Wildgoose PPC leads increased by 71% without an increase in spend, and conversion rate improved by 54%.

Read the Case Study

Increasing conversions without additional monthly media spend

Tasked with increasing interior design consultations and phone calls, as well as reducing cost per acquisition for Living Space and Partners, we delivered these objectives and more.

Read the Case Study

Taking site traffic and conversions to new highs with technical SEO, link building and blog content

Having previously invested in SEO, Engage Education approached Distinctly as they began the development of a new website. They were looking for a brand new strategy that could deliver consistent traffic growth whilst expanding into new international territories – but not at the cost of the UK side of the site.

Read the Case Study

Delivering an increase in organic traffic, form completions and visibility for primary terms

Mercer Hole’s main objective was to see an increase in organic leads generated through their website. With this in mind, Distinctly spent time improving the site’s content as well as devising an effective blog strategy to help build authority in the financial field.

Read the Case Study

Streamlining analytics across three websites to highlight key data and improve tracking of traffic

CAMRA (Campaign for Real Ale) is a consumer organisation based in St Albans, which promotes quality ales and ciders and campaigns on the importance of pubs. Founded in 1971, it has almost 200,000 members. The […]

Read the Case Study

Using unique survey data to attain invaluable top-tier news coverage

Surveys are a highly effective way of establishing authority and relevance in an industry by creating unique, linkable data that nobody has seen before – driving the news rather than following it. This makes surveys useful not only as a link-building tactic but as a way to target content precisely to your audience, confident that they will engage with it.

Read the Case Study