International PPC Agency

Making sure your international PPC doesn’t get travel sick

What does our international PPC service involve?

Local strategy

Canada is not China, and Chile is not the Czech Republic. Despite the likes of McDonald’s and Netflix spreading to every corner of the world, each local area still has its distinct culture.

One-size-fits-all ads don’t work when different markets have different user behaviour and preferences. Whether it’s local sensibilities, political affiliations, preferred social networks, working practices or another factor, there are lots of variables that determine how people act.

We’ll make recommendations based on the types of messaging – and the timings – audiences are likely to respond best to.

Bespoke copy

Well-written copy can make all the difference in any campaign. It’s the difference between having a loudspeaker and being drowned out by the noise of the internet. 

When working with an international PPC strategy, copy designed for each region is vital. You want expert translations. You want copy in a native tone of voice. You want our best people on the job.

What’s worse than having your ads ignored by everyone? Having ads that look unprofessional, and really putting people off your business. We’ll make sure to dot all the umlauts and tick all the accents, giving you perfect PPC ads.

Detailed global PPC research

We’ve produced PPC ads for various territories, but we don’t take anything for granted. Far from it.

We do plenty of digging, tracking online sentiment and keeping up to date with local events. Local companies in the same market also come under the microscope, so we can see what your competition is doing.


The result is a complete picture of the market you’re stepping into, allowing you to put one foot in front of the other with confidence.

Want to know more?
Don’t be a stranger!

International PPC agency services

We can be as hands-on or as hands-off as you like, lending our expertise where it’s required and helping your PPC ads land in foreign lands.

Campaign management

We can offer end-to-end management for whole campaigns, constantly monitoring and tweaking them as required.

After campaigns are ready to go, we optimise them and report on them in a way that suits you, not us. How do you want us to present that all-important data? From easy-to-digest snapshots to in-depth analysis, we’ve got it covered.

Strategic consultancy

Maybe you’re a bit more familiar with PPC and managing your own campaigns, but just need an international PPC agency to provide an expert touch. Nice to meet you: we can do just that.

We can provide specialist consultancy and training on a monthly basis, helping you push those PPC numbers skywards.

Landing page design

What’s the general goal of PPC ads? Getting floods of visitors to your website, right? Well, yes, but that can cause issues in itself.

You see, not every website is set up to receive traffic from multiple international locations. That’s where dedicated PPC landing pages come in: quick to set up, hosted on a subdomain of your website for authenticity, and easily changed and improved.

Our international PPC process

Bringing stakeholders together

We’re not talking about a weekend away camping – more like a call or two to keep everyone in the loop, no matter where in the world they are. It’s crucial to ensure all marketing activities are pushing in the same direction and there are no surprises before the PPC campaigns are built. We’ll convene everyone who should be involved, to seek the input we need and form a consensus on strategy.

Bringing stakeholders together

We’re not talking about a weekend away camping – more like a call or two to keep everyone in the loop, no matter where in the world they are. It’s crucial to ensure all marketing activities are pushing in the same direction and there are no surprises before the PPC campaigns are built. We’ll convene everyone who should be involved, to seek the input we need and form a consensus on strategy.

A/B testing

What works in one region may not in another. We don’t do assumptions: we follow the data, based on rigorous A/B testing and we keep budgets flexible between platforms. So don’t be surprised if strategies start to head off in different directions as we gather more information. Reactive PPC management is a vital part of any successful campaign.

Sustained expansion

To infinity – and beyond! OK, perhaps that’s a little much, but we can really grow your presence internationally, while showing the true return on investment of each regional campaign. We’ll report on progress in a transparent way, working to agreed objectives and never assuming that our research is complete.

Why is it worth going global with PPC?

It’s easier than it’s ever been to take your business international. Taking your PPC campaign global gives you the chance to expand into lucrative new markets – and the key to success is having an expert agency alongside you. 

Our experienced PPC specialists will take the time to understand the overseas market that you’re looking to move into, taking into account not just how your target audience speaks but how they shop too. Cultural differences can be vast but they can be subtle, and attention to detail is everything when it comes to crafting a PPC campaign that slots seamlessly into another country’s market.

The thought of expanding your business into a new territory can seem daunting when you’re not just taking a cut-and-paste approach, but we’ll ensure that our carefully designed and tailored international PPC strategy makes all that extra effort worth it.

A woman writes on a flipboard in a small boardroom while colleagues look on and type on laptops

Latest paid media insights

felix-mittermeier-nAjil1z3eLk-unsplash

What to do if a competitor bids on your brand name

17th May 2022

saj-shafique-mIalf1tw6-w-unsplash

Top tips for improving your international PPC campaigns

12th May 2022

Audiences

Reach new audiences with Twitter Ad campaigns

23rd March 2022

computer coding

Harness the power of automation with Google Ads scripts

22nd February 2022

crystal ball

Digital marketing in 2022: the trends to look out for

15th December 2021

How to make the most/avoid the worst of Black Friday

30th November 2021

rubiks

Best practice in Google Ads optimisation – smart bidding strategies

30th November 2021

Responsive Search Ads to Become the Norm

27th September 2021

lock

The return of search term insight on Google Ads?

17th August 2021

developing a B2B SEO strategy

Does PPC Improve Organic Performance?

15th July 2021

Understanding the Google Ads optimisation score

6th May 2021

How easy is it to track true ROI from PPC in 2021?

20th April 2021

Is Pinterest finally catching up with its advertising competitors?

18th March 2021

seo considerations when changing your domain name

Spotify Audio Ads – What You Need To Know

16th February 2021

Farewell, Broad-Match Modified – The Latest Google Ads Announcement

8th February 2021

Is it possible to launch a new product using just PPC?

20th January 2021

Digital marketing in 2021: the trends to look out for

10th December 2020

seo considerations when changing your domain name

Finding new customers with Facebook Lookalike Audiences

25th November 2020

Need to target specific job titles or functions? Here are your options.

29th October 2020

Hands typing on laptop

Creating a PPC ad copy test plan

11th March 2020

How to beat your closest competitor using Google Ads

20th November 2018

Facebook audiences and how to use them

23rd October 2018

5 proven techniques for decreasing your CPCs on Google Ads

19th June 2018

The Concatenate Function – A Gift from Excel for PPC Marketers

10th April 2017

Negative keyword reviews – best practice

13th October 2016

Benefits of re-marketing audiences and conversion tracking

21st October 2015

How to do a PPC forecast

18th June 2015

Frequently asked questions

Which regions do Distinctly have experience advertising in?

The UK, USA, Canada, Ireland, Germany, France, Italy, Spain, Japan, South Korea, Brazil, Australia, New Zealand, to name but a few. We’re a truly global digital marketing agency.

How is a campaign running in another timezone monitored by a UK agency?

There are many automated processes we can put in place to ensure campaigns run at the right times and are optimised towards the best-performing times of the day. And they’re built into many advertising platforms – nice. The benefits of having the strategy for multiple locations sitting with a single agency far outweigh any potential risks.

I already have a campaign running in the UK. How easy is it to expand this to other English-speaking countries?

It does speed the process up. However, we’d always recommend dedicating a good portion of time to researching the differences between locations, including things like search volumes and advertiser competition, and changing things up accordingly.

Why choose Distinctly as your international PPC agency?

It’s a numbers game

We set measurable objectives tailored to your business and benchmark our efforts against them.

The bottom line

We’ve helped businesses from various sectors achieve substantial commercial success, in various territories.

Experts in several fields

PPC specialists, linguists, SEO specialists, content producers and digital analysts…we’ve got every base covered.

A diagram with three connection points, captions read: Data lead approach, Team expertise, Commercial success

More than just an international PPC agency

Organic

Enhancing your SEO from every angle and pulling every lever to increase your organic visibility.

Paid Media

Tailored PPC campaigns that use multiple platforms to get real returns.

Digital PR

Original ideas and authoritative links to boost brand awareness and your digital presence.