International PPC & Global Paid Search Agency
Making sure your international PPC doesn’t get travel sick
What does our international PPC service involve?
Canada is not China, and Chile is not the Czech Republic. Despite the likes of McDonald’s and Netflix spreading to every corner of the world, each local area still has its distinct culture.
One-size-fits-all ads don’t work when different markets have different user behaviour and preferences. Whether it’s local sensibilities, political affiliations, preferred social networks, working practices or another factor, there are lots of variables that determine how people act.
We’ll make recommendations based on the types of messaging – and the timings – audiences are likely to respond best to.
Well-written copy can make all the difference in any campaign. It’s the difference between having a loudspeaker and being drowned out by the noise of the internet.
When working with an international PPC strategy, copy designed for each region is vital. You want expert translations. You want copy in a native tone of voice. You want our best people on the job.
What’s worse than having your ads ignored by everyone? Having ads that look unprofessional, and really putting people off your business. We’ll make sure to dot all the umlauts and tick all the accents, giving you perfect PPC ads.
Detailed global PPC research
We’ve produced PPC ads for various territories, but we don’t take anything for granted. Far from it.
We do plenty of digging, tracking online sentiment and keeping up to date with local events. Local companies in the same market also come under the microscope, so we can see what your competition is doing.
The result is a complete picture of the market you’re stepping into, allowing you to put one foot in front of the other with confidence.
Our most recent paid media work
Want to know more?
Don’t be a stranger!
International PPC agency services
We can be as hands-on or as hands-off as you like, lending our expertise where it’s required and helping your PPC ads land in foreign lands.
We can offer end-to-end management for whole campaigns, constantly monitoring and tweaking them as required.
After campaigns are ready to go, we optimise them and report on them in a way that suits you, not us. How do you want us to present that all-important data? From easy-to-digest snapshots to in-depth analysis, we’ve got it covered.
Maybe you’re a bit more familiar with PPC and managing your own campaigns, but just need an international PPC agency to provide an expert touch. Nice to meet you: we can do just that.
We can provide specialist consultancy and training on a monthly basis, helping you push those PPC numbers skywards.
Landing page design
What’s the general goal of PPC ads? Getting floods of visitors to your website, right? Well, yes, but that can cause issues in itself.
You see, not every website is set up to receive traffic from multiple international locations. That’s where dedicated PPC landing pages come in: quick to set up, hosted on a subdomain of your website for authenticity, and easily changed and improved.
Our international PPC process
Bringing stakeholders together
Bringing stakeholders together
Why is it worth going global with PPC?
It’s easier than it’s ever been to take your business international. Taking your PPC campaign global gives you the chance to expand into lucrative new markets – and the key to success is having an expert agency alongside you.
Our experienced PPC specialists will take the time to understand the overseas market that you’re looking to move into, taking into account not just how your target audience speaks but how they shop too. Cultural differences can be vast but they can be subtle, and attention to detail is everything when it comes to crafting a PPC campaign that slots seamlessly into another country’s market.
The thought of expanding your business into a new territory can seem daunting when you’re not just taking a cut-and-paste approach, but we’ll ensure that our carefully designed and tailored international PPC strategy makes all that extra effort worth it.
Latest paid media insights
The importance of good data in Smart Bidding
19th August 2022
Smart bidding strategies: how they boost campaign performance
28th June 2022
What to do if a competitor bids on your brand name
17th May 2022
Driving new client or resident leads for your care business
13th May 2022
Top tips for improving your international PPC campaigns
12th May 2022
Reach new audiences with Twitter Ad campaigns
23rd March 2022
Harness the power of automation with Google Ads scripts
22nd February 2022
Digital marketing in 2022: the trends to look out for
15th December 2021
How to make the most/avoid the worst of Black Friday
30th November 2021
Best practice in Google Ads optimisation – smart bidding strategies
30th November 2021
Responsive Search Ads to Become the Norm
27th September 2021
The return of search term insight on Google Ads?
17th August 2021
Does PPC Improve Organic Performance?
15th July 2021
Understanding the Google Ads optimisation score
6th May 2021
How easy is it to track true ROI from PPC in 2021?
20th April 2021
Is Pinterest finally catching up with its advertising competitors?
18th March 2021
Spotify Audio Ads – What You Need To Know
16th February 2021
Farewell, Broad-Match Modified – The Latest Google Ads Announcement
8th February 2021
Is it possible to launch a new product using just PPC?
20th January 2021
Digital marketing in 2021: the trends to look out for
10th December 2020
Finding new customers with Facebook Lookalike Audiences
25th November 2020
Need to target specific job titles or functions? Here are your options.
29th October 2020
Creating a PPC ad copy test plan
11th March 2020
How to beat your closest competitor using Google Ads
20th November 2018
Facebook audiences and how to use them
23rd October 2018
5 proven techniques for decreasing your CPCs on Google Ads
19th June 2018
The Concatenate Function – A Gift from Excel for PPC Marketers
10th April 2017
Negative keyword reviews – best practice
13th October 2016
Benefits of re-marketing audiences and conversion tracking
21st October 2015
How to do a PPC forecast
18th June 2015
Frequently asked questions
Which regions do Distinctly have experience advertising in?
The UK, USA, Canada, Ireland, Germany, France, Italy, Spain, Japan, South Korea, Brazil, Australia, New Zealand, to name but a few. We’re a truly global digital marketing agency.
How is a campaign running in another timezone monitored by a UK agency?
There are many automated processes we can put in place to ensure campaigns run at the right times and are optimised towards the best-performing times of the day. And they’re built into many advertising platforms – nice. The benefits of having the strategy for multiple locations sitting with a single agency far outweigh any potential risks.
I already have a campaign running in the UK. How easy is it to expand this to other English-speaking countries?
It does speed the process up. However, we’d always recommend dedicating a good portion of time to researching the differences between locations, including things like search volumes and advertiser competition, and changing things up accordingly.
Why choose Distinctly as your international PPC agency?
It’s a numbers game
We set measurable objectives tailored to your business and benchmark our efforts against them.
The bottom line
We’ve helped businesses from various sectors achieve substantial commercial success, in various territories.
Experts in several fields
PPC specialists, linguists, SEO specialists, content producers and digital analysts…we’ve got every base covered.