Wildgoose is an award-winning provider of team building activities across the UK and US, with events designed to keep employees motivated, inspired and connected.
With the market changing rapidly due to COVID-19, Wildgoose wanted to expand its unique location centred activities to a new remote-based audience. Distinctly were therefore tasked with redeveloping all digital campaigns to focus on generating enquiries for online/virtual team building in the UK.
What we delivered
Search based adverts targeted at remote team building keywords were launched across Google and Microsoft Ads in April, and frequent A/B testing was carried out over the following few weeks on advert copy and landing pages to factor in rapidly evolving user behaviour, such as where people search from, at what times and using what devices. After three months of optimisation, leads increased by 71% without an increase in spend, and conversion rate improved by 54%.