Your SEO strategy is really important for your business’ success

Online trading has made crossing borders and international waters a feasible prospect for an ever-growing number of UK businesses. In order for your business to trade abroad, your website needs to cater for either multiple currencies or multiple languages.

Why is international SEO important?

Every country has its own domain, such as .co.uk, .fr, .it and .ie. Even if your site performs well in the UK, it does not mean it will do so in other countries. International SEO is a specialist technical practice that ensures your website is correctly configured and meets search requirements across all relevant territories.

Your website stands a better chance of ranking well in a chosen territory if you create regionally targeted versions of the site. However, this can present a host of SEO challenges. Multiple bespoke pages intended for different countries will cause duplicate content issues if not managed correctly, so it’s extremely important that your international website is meticulously optimised for international SEO.

Why use a specialist international SEO agency?

While international SEO uncovers a number of opportunities, it also comes with a greater number of challenges. The practice is one of the most complex areas of technical SEO and specialist experience is essential to get it right.

From a technical point of view, the mark-up needs to be exact and perfectly executed. From a content point of view, the scope broadens and multiple streams of copy need to be meticulously managed.

An international SEO campaign needs to translate both on-page and off-page. Our bespoke outreach campaigns are purpose built to cross waters, appeal to international demographics and work across multiple territories.

Our international SEO process

Here at Distinctly we work with many clients who have an international focus and as such we have the necessary experience to ensure your overseas venture has every chance of achieving success in the digital sphere.

Alongside our standard SEO elements, our international services include:

  • Hreflang auditing and page-by-page recommendations
  • Content strategies tailored to each territory
  • International outreach and link building
  • Copywriting and asset production
  • Territory-specific data and insights

Additionally, our data specialists generate robust reports and produce territory specific insight to both support the optimisation process and demonstrate the global impact of a successful SEO campaign.

How to get in touch:

Our SEO services

Local SEO

Increasing numbers of searchers (particularly on mobile devices) are looking for local businesses. Attract local customers with a local SEO campaign that outranks your competitors and gets you noticed.

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Link Building

Closely aligned with our content marketing services, quality link building improves rankings, drives traffic and boosts conversion. We’ll guide you on relevancy, diversity and authority to ensure the essential elements of a strong link profile are provided.

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Technical SEO

Technical SEO is a vital part of maximising your website’s potential visibility in search engines. The first step is a full and thorough site audit to ensure a sound platform for future activity.

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Website Migration

It is imperative to consider SEO at the planning stages of your new website in order to ensure all potential issues and opportunities are considered and that your website retains rankings and traffic volumes.

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SEO Training

SEO training courses for individuals or small teams – from beginners to advanced level – will help you to understand how to drive the right kind of visitors to your website, improve your current rankings and increase the number of conversions.

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SEO case studies

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Building a strong online presence with a fully optimised website

Advising on SEO best practice for a full site redevelopment - including site map structure and optimised copy for landing pages - led to an all-time high in enquiries a month after the site launch, with key pages continuing to climb the SERP rankings.

Read the Case Study

Improving the visibility of COSMO Southampton with a blogger night

To improve the organic visibility of the new Southampton COSMO restaurant and to increase awareness of the branch in the local area, we ran a blogger night at the restaurant, achieving authoritative links and radio exposure.

Read the Case Study

Talk to us about Search Engine Optimisation

We deliver intelligently planned and executed campaigns that will increase your search visibility. Whether you require technical advice or creative content campaigns, our services will provide the winning formula for achieving fantastic results.
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