Retail Digital Marketing Agency
Make sure that your brand reaches your audience, no matter where they are or what they search.
Why choose Distinctly as your retail digital marketing agency?
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Exceed your revenue targets with a cross-channel digital partnership
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Grow your brand organically with retail SEO
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Targeted content is the key to reaching your target market wherever they are, and whatever they search
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Combined organic strategy to maximise results
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Leverage smart strategies to get your products found
Digital growth
Competing online as a retail or fashion brand can be challenging. From hyper-competitive search results, big brands dominating the market share, picky customers with too much choice, constantly evolving Google algorithms, and more. It can be hard to know where to begin.
Our specialist SEO, content, paid media & digital PR teams have a wealth of experience in delivering results for retail brands. And our process always begins with understanding your brand, your products and your target buying personas.
Then, we create a tailored strategy that combines the channels that will have the biggest impact on your sales in a way that maximises your ROI. We combine this with bespoke reporting on the metrics that matter the most to you and your team.
SEO
To excel in the retail & fashion industry online, your website needs to be technically sound with a smooth conversion journey. Our SEO team will work with you to understand how your users (and Google) currently access and navigate your website. Through conversion-rate optimisation we ensure that there are no obstacles between your audience and purchasing your products.
Whether you’re on a common CMS or using a custom CMS solution, our team can deliver the results you need. And as Shopify SEO specialists we understand how to increase your e-commerce performance whilst maintaining a sleek UX & design.
Audience, competitor and market research underpins all of our SEO strategies. From identifying product seasonality to capitalising on new search trends, we always have our finger on the pulse of your market.
Content
People have a tendency to research products and ask questions relating to products before making a purchase. This is especially true in the retail space.
Once our SEO team identifies the questions that your audience are searching for, our content team will produce highly targeted & optimised content to place your brand in front of potential customers at every step of their research. This keeps your company front & centre in the minds of your market.
Our content doesn’t end with blog articles & buying guides however. Optimised category & product page copy is key to growing the organic rankings that will drive sales.
Connecting your blog content to products (and purchases!) is where our team excels.
Digital PR
Implementing a combined organic strategy including both digital PR and SEO is the key to great success for retail brands. Creating campaigns that not only align with your target audience but can also be linked back to relevant products and category pages. Using keyword research and in depth analysis, a digital PR strategy can work alongside SEO to understand which pages/terms are going to see the biggest impact.
Incorporating a product PR strategy is a great way to engage relevant audiences and increase authority and trustworthiness. This can be done through providing samples for review to large publications or engaging bloggers and nice sites. We have found that this activity is a fantastic way of gaining authentic and trustworthy reviews.
Paid media
Maximising the use of Dynamic Product Ads to show customers the best products for their search, aligning paid campaigns with seasonal events and promotions, and remarketing to those individuals who may be looking to purchase again, or who didn’t quite make it to the finish line are all absolutely key in Paid Marketing.
Let our knowledge and expertise expand sales for your company. We’ll use all the assets at our disposal to help increase your ROI.
Our retail digital services
Audience research
Our keyword & audience research is a focal point of our onboarding and helps us identify the search terms and questions that your potential customers are seeking answers for.
Understanding what your audience is looking for, and identifying seasonal trends, allows us to best target the search terms that are going to generate sales, giving you the fastest ROI.
Competitor Research
By understanding what your competition is doing well (and not so well) we can identify where they’re investing their budget and where their SEO & paid media activity is focused.
With this, we can identify the most profitable avenues for your digital strategy as well as finding the lower competition quicker wins.
Our analysis will uncover keyword rankings, traffic estimations, page design & UX opportunities, backlink gaps, content gaps and paid media reviews.
Earn Backlinks & Coverage
By staying in the know of market trends and shifts in consumer behaviour our digital PR campaigns are more likely to generate powerful backlinks to the pages that need them the most.
Combining digital PR links with SEO research into keyword seasonality means that we’re always pushing the products and pages that are most in demand.
Content that Converts
Our content places your brand in front of your target audience when they’re looking for your products.
Ensuring that all content across your website is engaging, enticing and showcasing your product features is the key to driving sales.
Attribution of revenue is key, and that’s why we focus on creating content that drives sales.
Bespoke Reporting and Analytics
Reporting is at the heart of everything we do at Distinctly. Helping you and your team understand the value of digital and the return on your investment is key.
Our bespoke reporting is flexible to your needs and is a centralised platform to showcase your performance improvements across organic & paid channels.
Our retail offerings
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Short term project
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Single or multi-channel retainer
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Digital Partner
Short term project
If you’re in need of digital support for a one-off project, we can work with you to understand what your goals are and outline project timelines and a project strategy to meet your KPI targets.
Whether it’s a website migration, site content refresh, digital PR campaign or a paid media audit – our team of specialists will work with you for the duration of the project to make sure that our work aligns with your wider marketing plans.
All projects begin with an onboarding and briefing call with regular status updates throughout the duration of your time working with us.
Single or Multi-channel Retainer
Are you looking for long-term growth? Our most popular choice for retail brands is an ongoing retainer. This can be across one channel (i.e. SEO) or a combination of channels.
An ongoing retainer allows us to implement bigger and better strategies across your chosen channels and is best suited for brands looking for a higher ROI.
Not sure which channel is going to get you the best return for your budget? Book a discovery call with our team and we can help you understand where the biggest opportunities are for your website.
Digital partner
As your digital partner we will work across all channels: SEO, content, digital PR and paid media.
We’ll combine these channels in the most effective way possible to achieve the highest level of growth for your brand.
You’ll have a dedicated account manager from each channel, with a team of specialists working with you day in and day out.
Want to find out more? Book a discovery call below and a member of our team will be in touch to find out more about your goals, current activity and outline how the team at Distinctly can help you meet your ROI goals.
Our retail consultancy tailored to your CMS
Awards & Nominations
Speak to a retail marketing specialist
Frequently asked questions about retail digital marketing
Can you recommend which channels to use to help my retail brand grow online?
During our discovery call our team will understand your brand, your goals, your current marketing activity and will be able to propose a single or cross-channel approach that best fits your needs.
Why should a brand choose a retail digital specialist to partner with?
Choosing to work with a retail specialist agency means that you benefit from the years of specific retail expertise gained from over a decade of helping retail brands grow online and increase revenue.
How do you measure and report ROI for retail marketing campaigns?
Measuring revenue increases and return on investment is key for retail businesses, and that’s why we offer a fully bespoke reporting process that measures our impact based on the metrics that matter the most to you and your business.
I’m an international retail business, can you help me?
We work with clients based outside of the UK as well as brands that have a presence inside the UK and internationally. Whether you’re in Europe, North America, Asia or elsewhere, we can work together.
