Building authoritative links to ensure online success

Increase in revenue

Increase in organic traffic

Links built

About the InSinkErator Digital PR case study

  • About the client and the brief
  • What we delivered
  • The results
About the client and the brief Open Tabbed Content

As the number one in their field, InSinkErator aims to dominate the results pages for all relevant keywords and phrases on Google. The website, content and reputation are all strong. Link building was therefore identified as being core to their future successes.

The brief was simple – build links. However, as any SEO will tell you, that’s harder than it sounds!

Distinctly only operate in the ‘white hat’ space, with the most ethical and futureproof of link building methods. Successful link building needs awesome content. That means content that’s better than what is out there already. It needs to be useful, helpful, entertaining, interesting… this is exactly what we produced for InSinkErator.

What we delivered Open Tabbed Content

Our infographic entitled “Think before you drink: The environmental cost of bottled water” features well researched, meticulously vetted and carefully compiled information about the impact of bottled water on the environment.

Distinctly handle all the research, content writing and asset creation, providing – an end to end service. Once produced and approved, the piece was hosted on the InSinkErator website and our in-house outreach team set about sharing it far and wide. Target audiences included eco and environment sites, plus manufacturing and business websites.

Our outreach received an amazing response from our target websites and the piece was featured across a selection of online press including sites such as wastelesslivemore.comprojectaware.org and ecomagazine.com.

The results Open Tabbed Content

Much like a quality stereo, an outreach campaign is only as good as its weakest component. It’s a tough game and wildly competitive out there. You need great ideas, strong information, crafted content and attention-grabbing outreach communications. But it can be done – we proved that.

Quote From Client

“Distinctly is a fantastic agency to work with. The team is approachable and, most importantly, they deliver results. Since working with Distinctly, our eCommerce sales have increased by 30% and we have had record-breaking levels of traffic and revenue.”

Christopher Vella-Bone, Digital Marketing and E-Commerce Manager, Europe & Russia, InSinkErator

Do you want to stand out from the crowd?

Want cutting-edge digital news and tips straight to your inbox? Sign up to our monthly newsletter here

"*" indicates required fields

*

Related case studies

Digital PR strategy leads to increased authority in road transport industry

Data-led petcare campaign exceeds digital PR target by 178%

Securing quality coverage through seasonal reactive campaigns

Using a survey-led campaign to secure high quality coverage and increase brand awareness in France

Putting international divorce on the map

Increasing brand authority with reactive digital PR

Generating new business leads with digital PR

Increase brand visibility with relevant, high-authority links

Earning regional coverage through reactive Digital PR campaigns

Securing high quality coverage in the US

Securing international coverage through creative campaigns

A newborn baby being held by an adult

Increasing brand authority within the fertility supplement industry

Securing extensive media coverage and high-value links

Securing invaluable top-tier news coverage with unique survey data

Winning brand authority for Vape Club and positioning them as an industry leader

Taking site traffic and conversions to new highs with technical SEO, link building and blog content

Using quality content to reach SEO goals and build brand awareness

pexels-matthias-zomer-339620

658% increase in conversions cements search strategy success