How a content-led digital PR campaign boosted brand awareness for a timber merchant across the UK

homepage links

average domain rating

of our annual target

About the Howarth Timber Digital PR case study

  • About the client and the brief
  • What we delivered
  • The results
About the client and the brief Open Tabbed Content

Howarth Timber is the UK’s largest privately-owned timber company, with over 180 years of trading experience. The Howarth Timber Group has grown to provide not only the widest range of products, but expertise, service, and knowledge.

Howarth Timber began working with Distinctly earlier this year to improve brand awareness and visibility across the UK market. 

Our digital PR strategy was to target national and regional press by providing content and advice for members of the public on the upkeep of their houses and gardens.

 

What we delivered Open Tabbed Content

We leveraged existing content from Howarth Timber’s blog pages to create specialised press releases that appealed to our target audience by re-angling it to fit a more lifestyle focus, therefore enabling us to target national and regional publications. 

The key to our strategy was understanding that the individual blog content as a standalone piece was not enough to entice lifestyle audiences. 

Instead, we combined pieces of information from across multiple blog posts to create a new amalgamation of advice that provided a more cohesive and detailed expert commentary. 

Part of our strategy also included reacting to weather and seasonal changes. Our most successful campaign so far has been an October outreach of advice on ‘Expert shares a 5-step guide to preparing your garden for winter’. 

For this particular guide, we incorporated advice from different blog pages on winter preparations and fleshed out the material already there with more detail. 

Our aim was to target lifestyle journalists at national and regional publications to ensure wider visibility for Howarth Timber and provide guidance and advice for a more universal audience.

The results Open Tabbed Content

This outreach resulted in 20 links to the Howarth Timber homepage, making up half of the 40 links we’ve gained this year since we started this partnership.  

These results included national publications such as The Sun, The Express and The Mirror, as well as regional coverage in the likes of the Liverpool Echo, Devon Live and Wales Online. 

The average domain rating across the total coverage was 82.

The activity exceeded targets and demonstrated digital PR tactics that can be fast yet still deliver results.

Quote From Client


Working with Distinctly has been an absolute pleasure. The team have gone above and beyond to help us achieve a strong online presence across a wide range of publications, as well as drive impressive organic traffic growth to our blogs. Their knowledge and dedication have made a noticeable impact, and we’re delighted with the results they’ve delivered.

Emily Green, SEO & Content Marketing Manager, Howarth Timber

Do you want to stand out from the crowd?

"*" indicates required fields

*

Related case studies

leoco-MW6hP6Da3Ow-unsplash-scaled.jpg

International SEO migration delivers 400% increase in traffic

Using quality content to reach SEO goals and build brand awareness

Amazon Seller Central guidance and support

Smooth transition from UA to GA4 on eCommerce Shopify website

How We Boosted Organic Revenue by 27% with a Seamless Shopify Migration

Securing quality coverage through seasonal reactive campaigns

SEO transforms visibility and increases sales by 40%

Winning brand authority for Vape Club and positioning them as an industry leader

Google Ads transformed to deliver ROI increase of 130%

© great northern hotel

Seamless GA4 migration for leading London hotel

Digital PR strategy leads to increased authority in road transport industry

Data-led petcare campaign exceeds digital PR target by 178%

Streamlining three websites and producing bespoke dashboards to monitor analytics data and traffic

london

Achieving digital dominance in the telecoms industry

Explosion of colours

Increasing organic conversions by 69% in the pharmaceutical contract manufacturing sector

Utilising awareness days to gain coverage across France

Explosion of colours

SEO & Content increases top 3 keywords by 250% for magnet eCommerce store

Using a survey-led campaign to secure high quality coverage and increase brand awareness in France

Increasing brand authority with reactive digital PR

Putting international divorce on the map

Increase brand visibility with relevant, high-authority links

Earning regional coverage through reactive Digital PR campaigns

Securing high quality coverage in the US

Securing international coverage through creative campaigns

Delivering 300% increase in conversions post-migration for cosmetic surgery leader

A newborn baby being held by an adult

Increasing brand authority within the fertility supplement industry

Paid media strategy boosts engagement by 101%

Enhancing visibility and driving new business with a blend of SEO and paid media

Using paid media to break into the dashcam market and increase monthly revenue by 74%