Becoming a market leader: How we increased Fertility Family's revenue by 140%

We employed a full integrated approach, focusing on key opportunities to drive visibility and revenue, including:

Conversion rate optimisation audit

The best place to start was to understand how users are behaving on our product page, how they’re reaching it and what we can change to maximise conversion rate. Design changes, cleaner product options and improved imagery were a few areas addressed.

Content strategy

We collaborated with the client & carried out our own user research to unearth additional questions around the product and potential avenues to target our male audience. This opened up more middle-to-bottom funnel keywords which heavily contributed to increased engagement and resulting sales. 

Reactive digital PR, targeted link building and awareness campaigns

We focused on reactive content and expert commentary highlighting topics related to male fertility, including advice which often referred to specific products. This drove placements across high-authority national and consumer outlets, including product round-ups, a feature in The Evening Standard and expert commentary in relevant publications such as Ask Men to target our key demographic 

We launched data-led campaigns such as the ‘Infertility Awareness Report’ with a male-factor angle to align with our ongoing strategy, while taking an ‘always on’ approach to targeting relevant media contacts with expert commentary on matters relating to this topic area.

Paid Amazon campaign

We scaled up Sponsored Product campaigns on Amazon, refining keyword and product targeting to capture high-intent searches. By integrating Google’s top-performing search terms for male and female fertility, we ensured maximum relevancy and reach, driving stronger engagement and sales.

To expand reach and introduce new audiences to the product, we launched upper-funnel Sponsored Display campaigns, targeting shoppers browsing relevant categories and products on Amazon. This was complemented by a lower-funnel remarketing strategy, re-engaging users who had previously interacted with the product but hadn’t yet converted, keeping the product top-of-mind and maximising return on ad spend.