Product PR Agency in London
Make sure your product launch generates the recognition and buzz that it deserves. Our experts will promote your existing range or new product launch to drive the brand awareness your business deserves
Why do you need to have a product PR strategy?
What our clients are saying
“Working closely with Distinctly, we saw noticeable improvements in our online presence and organic traffic. Our collaboration delivered solid results in a very short time.”
Adrian Clipotă, SEO Manager at Katana Cloud Manufacturing
“Distinctly bring the same professionalism to digital marketing as we do to garden wildlife. I’m an expert in my field and it’s a delight to find a company that uphold the same ethics and expertise in their own field.”
Sean McMenemy, Managing Director and Founder, Ark Wildlife
“Distinctly have worked creatively yet concisely to build and promote visibility of Vape Club as a leader within the vaping industry.”
“Our prominence in both local and national news sites to date is encouraging and I look forward to seeing this continue to flourish.”
Dan Marchant, founder and director of Vape Club
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Frequently asked questions about product PR
What is Product PR?
Product PR is a marketing strategy that uses a brand’s products to gain greater visibility and awareness of its business to increase the chances of sales. A business can adopt Product PR strategies when they are planning to launch a new product, or, generally increase brand recognition for its wider product/service offering.
Why is PR important for new product launches?
New product launches require support for a number of reasons. They perform most successfully when a buzz has been created around the product, increasing its visibility to your intended audience which leads to greater feelings of anticipation and excitement. Product launches are also an effective way to enhance your brand’s image. It’s an opportunity to discuss why this product was brought to the market, why consumers will love it as well as where they can purchase it from. This can ultimately result in waiting lists for the product leading to boosted sales.
Is Product PR right for our business?
There are a few questions that you can ask yourself to determine whether or not Product PR is the appropriate strategy for you and your business:
- Do you have surplus samples of your product?
- Or, could you arrange additional samples of your product that can be used to share with key journalists, influencers and bloggers?
- Do you have access to hi-res imagery of your products?
- Does your new product/ wider product range have a USP?
- Are your competitors performing well due to a Product PR strategy?
- Is your product tied to a trend that everyone is talking about? If so, increased visibility is essential in order to get noticed in time
The most important question…
- Has anyone heard of your products before? Does your key audience know they exist?
If you answered ‘yes’ to the first set of questions, then Product PR is perfect for you!
What results can we expect from a well-executed Product PR strategy?
A successfully planned and executed Product PR strategy will generate a number of positive results for you and your business. These can range from: increased brand visibility, positive brand perception, media coverage in news outlets your audience engages with, competitor advantage and improved customer loyalty and sales.
Why is Product PR a successful marketing strategy?
Product PR is a successful marketing strategy because it builds credibility and trust with your key target audience. Reviews of your product, provided by top-tier publications, influencers and bloggers will encourage consumers to buy your products if they’ve been positively recommended by impartial sources.
A trust-driven strategy is becoming even more important for brands as Google places more emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Google uses this quality criteria to evaluate the credibility and relevance of web pages and websites. This strategy is essential in driving visibility for your brand online.
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