How to grow the online visibility of your education brand in France

In France, education is one of the most discussed topics in the press and a central focus of government debates. Why? Because it plays a crucial role in shaping our children’s knowledge and preparing future professionals. 

If you want to get ahead of the competition and increase your online visibility, here are some useful insights and strategies that we’ve gained from our experience of digital PR in France.

Digital PR can provide the solution to a number of visibility challenges

Education is one of the most covered subjects in French newspapers, and with so many topics being discussed and trending all the time, there’s always an opportunity to join the conversation. By aligning your content with these reactive topics, your brand can piggyback on the existing momentum, making it more likely that your message will be seen. Digital PR can help you use this popularity of the subject to benefit from a brand awareness and search visibility perspective, if you know how to harness the opportunities

Your content strategy can focus on both parents and students, although it is typically parents who will be engaging with news content. Whichever your focus, make sure your content is clear, useful, and engaging, as this will make it more likely to reachmore people and improve your online visibility. With growing competition from global education brands and EdTech companies, it’s important to make your content stand out. By using strategic outreach, data-led campaigns, compelling stories, and strong link-building, you can reach the right audience and establish yourself as a trusted voice in education.

To maximise your chances of success and standing out in this industry, we’ve compiled a few tips for education brands seeking to grow their digital presence

1. Focus on consumers. By targeting Le Figaro Étudiant or Le Monde des Ados and other similar outlets, you will be able to grow your digital presence and your brand’s authority.  Aim your content at platforms and outlets where your ideal audience is are already active, ensuring that your message directly addresses their interests, needs, and concerns.

2. Incorporate infographics and visuals. This canmake complex information easierto understand. A well-made infographic can turn a lot of data into a simple and digestible format. In France, many newspapers have sections for infographics because they help explain facts clearly, so this type of visual can offer an opportunity for coverage

3. Introduce your client to journalists as a credible source of information. Simply sending an email to say, “Hey, I’m an education expert. If you need anything, I’m here” might not lead to a link or coverage, but it helps remind journalists who you are and what kind of expert commentary you can provide.

4. Be visible. The more expert commentary or data-led campaigns you provide, the more journalists will notice you and your expertise, which they can relate to, and they may even ask you to contribute to future articles.

5. Using data. Creating well-researched content that matches your brand will help you stand out. You will be giving journalists unique and interesting information they can use. This makes it easier for them to trust your brand and share your campaign or insights. 

6. Reacting to trends. Being able to quickly create content about trending topics or current events helps you stay relevant. It shows that your brand is up-to-date and connected to what people are talking about, which makes it easier for journalists to include you in their stories

Key takeaways: 

• France has a strong education media landscape. This includes magazines, websites, and newspapers that cover everything from student life to educational policies and career advice, often with a wide readership that includes students, parents, and educators.

• Be aware of your target audience (for example, parents).  Focus on reaching parents and students with clear, engaging, and useful content to boost your brand’s visibility and relevance.

• Leverage data and expert commentary: Use data and expert advice to offer helpful information that speaks directly to their needs. This will help position your brand as trustworthy and ensure your content is relevant

Find out more about how Distinctly’s French digital PR team can get you noticed.