Google Analytics 4 (GA4) Agency in London
Migrate to GA4 and make the most of its new features, giving your business data insights that are game-changers.
Why do you need a GA4 Agency?
What our clients are saying
“They consistently problem-solved… were proactive and even suggested further updates. On completion of the GA4 project, they presented all the outcomes and future recommendations.”
Persephone Fitzpatrick, Marketing Manager, Great Northern Hotel
“Rob and Sam were so helpful with the Percival team and with the GA4 project. They were highly communicative and supportive, as well as completed the project on time to the required scope.”
Guljeet Samra, Chief Commercial Officer at Percival
GA4 case studies
Our GA4 offerings
Why choose Distinctly as your Google Analytics agency?
It’s a numbers game
We set measurable objectives tailored to your business and benchmark our efforts against them.
The bottom line
We’ve helped businesses from various sectors to achieve substantial commercial success.
Specialist GA4 consultants
At Distinctly, we have a dedicated department for analytics who are well versed in everything Google Analytics 4.
More than just a Google Analytics agency
Frequently asked questions about GA4
What does a GA4 agency do?
A GA4 agency helps onboard and upskill businesses onto the new Google Analytics platform and provides clear guidance on the valuable reporting that is at your disposal.
At Distinctly, everything is tailored to you, the client, and how we can personalise your GA4 property to give you your data quickly and efficiently. The benefit of having a GA4 agency is that you can regain trust in your data and you are able to use the platform to make better business decisions.
When do I need GA4 agency?
As the Universal Analytics deadline has now passed, partnering with a GA4 agency whether on an ongoing basis or across a short-term project is highly encouraged. The core activities that a GA4 agency would assist with is auditing your property to ensure your data is tracking correctly plus adding all of your conversions and creating added value reports that will help measure your website or campaign performance.
How does GA4 work?
Google Analytics 4 measures traffic and engagement across your websites and apps. It is privacy-focused and durable for the future intelligent, using machine learning to unearth insights about the customer journey across platforms and devices enhanced – offering seamless integrations with Google’s advertising platforms to optimise campaign performance and drive greater marketing ROI.
When did Universal Analytics (GA3) expire?
Google Analytics 4 is replaced UA on 1 July 2023 for standard Universal Analytics users. At this time, old properties will no longer process data.
You’ll be able to see your Universal Analytics reports for six months after July 1, 2023 – final date to be confirmed. However, new data will only flow into GA4 properties. Google Analytics 360 users will have an extension to 1 October 2023.
What’s the difference between GA3 and GA4?
The key differences between Universal Analytics (GA3) and Google Analytics 4 (GA4) are:
GA3 uses a measurement model based on sessions and page views whereas GA4’s is based on events and parameters. So every activity by a user is now seen as an ‘event’ and will give you more detail about these visitors to your website.
Google Analytics 4’s data will expire after 14 or 2 months – previously you could keep it for 14/26/38/50 months or pick a Do not automatically expire option.
In GA3, a session is a combination of page views, events, transactions taken by one user within a set timeframe. GA4 sessions aren’t limited by time. So session count is likely to be lower, and average session time will change too. Plus average pages per session will no longer be measured.
GA4 offers a range of engagement metrics including engaged sessions, engagement rate and engaged sessions per user. Bounce rate will be retained within the new set-up.
In GA4, IP addresses are automatically anonymised. Previously you had to flag those you wished to exclude or anonymise.
Landing page reports
Landing page reports from GA3 are no longer available as you can now easily find ‘session_start_ event’ data for a particular page. These can be created by Distinctly if these are a popular option when you’re using your Google Analytics 3 property.
Reporting interface and views
GA interfaces are different, as many reports or metrics have been replaced or removed. But as you build reports up manually in GA4, they will become as familiar as before.
Also in GA4, there is only one reporting view available – in GA3 you could have up to 25. Instead GA4 allows you to create new reports using ‘Audiences’ or ‘Data Streams’. This gives greater long-term flexibility, and also replaces the previous ‘filter’ views.
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