Google Analytics 4 (GA4) Training
Tailored GA4 training sessions
What do we cover in our GA4 training sessions?
Tailored to you
Our GA4 training sessions are tailored to your business needs. There’s an enormous amount of information to consume when transitioning to Google Analytics 4, so all sessions are planned to consider your:
- Level of expertise
- Team size
- Priority areas for your business
Typically, we like to plan our GA4 training sessions in two parts:
- Part 1: GA4 fundamentals and interface walkthrough
- Part 2: Audience, events and behaviour insights
These two sessions focus on different aspects of the platform, but allow your teams to become familiar with what’s changed from GA3 and what the key benefits are when reporting and analysing your website performance.
Familiarising yourself with the new platform
Our main objective with our training sessions is to help you become familiar with the Google Analytics 4 platform and overall interface.
Throughout our training presentation and our demo walkthroughs, we’ll identify all of the added value reports that will help your business – and how they work.
We also encourage any questions throughout these sessions, so everyone understands what you can/can’t do on the platform.
Unlocking your audience insights
Google Analytics 4 is centred around engagement and providing you with greater user insights.
The power of reporting allows you – as a business – to make better-informed decisions.
Our training sessions will show how to find the most effective routes to understanding your audience and how, with the help of reporting, you can market yourselves more effectively to increase conversion rates.
Elevate your reports in GA4
One of the bigger improvements with Google Analytics 4 is the flexibility and customisation of its reporting.
There is a heavy emphasis on this in our sessions, with an entire section devoted to bespoke reporting. You’ll discover how to make your team’s life a lot easier and we can tailor our training time to develop the reports that matter.
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Our GA4 training explained
Our training sessions are designed to teach your teams the fundamentals of GA4 and allow them to test their knowledge on this new platform. We will touch on Universal Analytics and what you need to qualify before migrating over to Google Analytics 4, so there are clear priorities in place on what your time and energy should be focused on as a business.
Walking through the interface
This is a key part of the training session. GA4’s interface is very new and comes with new reporting features, so it’s important to spend time familiarising your team with it. Not every single feature will be covered in our sessions as we tailor our training to your business needs to use the time we have effectively.
Differences between UA and GA4
Many people will be used to how Universal Analytics works and how it measures data, so it’s vital to delve into the differences. We’ll anticipate any changes in your everyday business usage and walk you through how traffic and conversions are reported.
Setting up primary conversions
Every business cares about their conversions and how their customers are reaching these key touchpoints. We’ll demonstrate how GA4 reports on events and how you can class these as conversions.
Customising your GA4 profile for your business
In time, and when you become more familiar with your reporting, you can start to customise your GA4 account to your website objectives. Your homepage can act as a running dashboard, which you and your marketing teams can access to gain quick insight on current performance.
Delving into GA4’s reporting features
With any new platform, comes new features. There are going to be a number of added value features that are worth prioritising for businesses and we tailor sessions to the features most relevant to you.
Many new reports can be found in the ‘Explore’ section, which is where you can start to devise reports to highlight any potential website issues or provide a clearer path to your most popular conversions.
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Frequently asked questions about GA4
How many sessions will you need?
We recommend at least one session to bring your teams up to speed with the new platform and go through some of the features that will aid your reporting. For some businesses, there may be another session to follow, depending on how much we cover, but ideally we try and keep our programmes to one.
How long are Distinctly’s training sessions?
The GA4 training sessions are 2.5 hours long, with a 15-minute break. We understand that this area is hugely complex, so a break is needed, especially if training is carried out virtually. We tend to break the session up into two parts:
– Part 1: GA4 fundamentals and interface walkthrough
– Part 2: Audience, events and behaviour insights.
Who should attend the GA4 training course?
We often work with people in marketing departments who are involved in reporting or exploring ways to measure performance. GA4 will soon become a fundamental, everyday tool so it’s important that your teams are confident in using it.
Why choose Distinctly as your Google Analytics agency?
It’s a numbers game
We set measurable objectives tailored to your business and benchmark our efforts against them.
The bottom line
We’ve helped businesses from various sectors to achieve substantial commercial success.
Experts in several fields
SEO strategists, technical SEOs, on-page SEOs, content producers and digital analysts…it’s all hands on deck.