Google Analytics 4 Training Agency in London

Upgrading to GA4 comes with plenty of benefits but it's vital that your entire team knows how to get the most out of the new features

 

Why do you need GA4 Training?

  • Trying to find the best way to upskill your team on Google Analytics 4?
  • Recently migrated to GA4 but are looking for further support?
  • Want to know the clear differences between Universal Analytics and GA4?
  • Wanting to find quick reports that will help you make better business decisions?
  • Learn how to build reports in no time
Trying to find the best way to upskill your team on Google Analytics 4? Open Tabbed Content

GA4 Upskilling

GA4’s interface is very new and comes with new reporting features, so it’s important to spend time familiarising your team with it. As a business, we know how important these new features are, and we want your entire team to benefit. 

At the same time, our GA4 training sessions are tailored to your business needs. There’s an enormous amount of information to consume when transitioning to Google Analytics 4, so all sessions are planned to consider your:

  • Level of expertise
  • Team size
  • Priority areas for your business

By the end of our training, your team will not only be familiar with GA4, but confident in using it to gain essential insights.

Recently migrated to GA4 but are looking for further support? Open Tabbed Content

Further support on GA4

Perhaps you’ve already made the jump to GA4 but feel as though you aren’t getting the most out of the platform or could do with some extra support. We’re more than happy to help!

We can fully customise your GA4 profile for your business. In time, and when you become more familiar with your reporting, you can start to customise your GA4 account to your website objectives. Your homepage can act as a running dashboard, which you and your marketing teams can access to gain quick insight into current performance.

We can help make your profile work for your unique needs.

Want to know the clear differences between Universal Analytics and GA4? Open Tabbed Content

Universal Analytics vs GA4

Many people will be used to how Universal Analytics works and how it measures data, so it’s vital to delve into the differences. We’ll anticipate any changes in your everyday business usage and walk you through how traffic and conversions are reported.

Some of the key differences include session calculations, engagement rate measurements, account structure and more. However, these differences will impact some businesses more than others.

This is where we can support your transition and explain how things work differently. Remember, different isn’t a bad thing!

Wanting to find quick reports that will help you make better business decisions? Open Tabbed Content

GA4 reports

GA4 offers businesses a huge amount of data insights. Whilst this is extremely helpful, it can be overwhelming when you want some quick insights to make those all-important decisions.

At Distinctly, we’re big on data and so know exactly how to pull those quick reports to transform your business insights. Many new reports can be found in the ‘Explore’ section, which is where you can start to devise reports to highlight any potential website issues or provide a clearer path to your most popular conversions.

GA4 focuses on engagement and providing you with greater user insights. We’re here to show you how to make the most out of this information.

Learn how to build reports in no time Open Tabbed Content

Building GA4 reports

One of the bigger improvements with Google Analytics 4 is the flexibility and customisation of its reporting.

There is a heavy emphasis on this in our sessions, with an entire section devoted to bespoke reporting. You’ll discover how to make your team’s life a lot easier and we can tailor our training time to develop the reports that matter.

By having access to these reports, you’ll be able to confidently make business decisions that are backed up by hard data. This’ll transform the growth and success of your business.

What our clients are saying

“Everything Distinctly carried out was completed within the outlined timeframe, and they executed the work brilliantly, providing options and rationale – this was key, as we don’t have this skill set or knowledge in-house. ”

Persephone Fitzpatrick, Marketing Manager, Great Northern Hotel

“Rob and Sam were so helpful with the Percival team and with the project. They were highly communicative and supportive, as well as completed the project on time to the required scope.”

Guljeet Samra, Chief Commercial Officer at Percival

GA4 training case studies

Our GA4 training offerings

  • Virtual GA4 Training
  • In Person GA4 Training
  • Analytics Consultancy
Virtual GA4 Training Open Tabbed Content

Virtual GA4 training support

All of our sessions are tailored to you and your business. We have carried out a large number of GA4 training sessions over Zoom, Teams, Hangout and ensure all teams are engaged throughout.

Prior to the training sessions, we would touch base to understand what your objectives were, team size, priority conversions, main use cases for GA4 and more.

In Person GA4 Training Open Tabbed Content

In Person GA4 Training

Our analytics specialists find the most effective way of undertaking GA4 training is in person with clients. Whether you have a team of 5, 10 or more, we adapt our in-person sessions around your business needs. 

The day’s session is split up into two parts as we tackle some of the changes from Universal Analytics to GA4 as well as all of the new interface and potential reporting you can unlock for your business.

Analytics Consultancy Open Tabbed Content

Analytics Consultancy

Our analytics specialist can provide ongoing consultancy on how to improve your reporting as well as troubleshooting any issues your business may be facing. We can act as an extension to your marketing team and provide valuable outputs on how your website is currently performing and the return on investment you’re also making

Our GA4 training process

Discovery Call & Qualification

Every business has different needs when it comes to Google Analytics. This could be tied to particular website conversions, measuring traffic performance and ultimately trusting the data to make better business decisions. Running through your ideal scope for the training is crucial as we can provide a productive and engaging session for you and the wider team. All sessions are recorded (with consent) and can be used as an internal resource going forward.

Discovery Call & Qualification

Every business has different needs when it comes to Google Analytics. This could be tied to particular website conversions, measuring traffic performance and ultimately trusting the data to make better business decisions. Running through your ideal scope for the training is crucial as we can provide a productive and engaging session for you and the wider team. All sessions are recorded (with consent) and can be used as an internal resource going forward.

Virtual vs In Person

We're very flexible and accommodating when it comes to delivering GA4 training for clients. We provide virtual or in-person training for you and your wider teams to ensure you are equipped to utilise Google Analytics 4 effectively for your business. In-person training is the preferred option for many as teams can come together and ideate on what new reports they could create or how they could better analyse certain campaigns as a marketing function.

Post Training Support (Q&A)

When we conclude any GA4 audits and training for businesses, we provide a post-training support which covers the following; Q&A, exploration reporting, GA4 customisation and video resources for you to save and keep as an internal resource. This has been a popular option for many businesses as they feel more confident using Google Analytics after an additional 3 months spent with Distinctly.

Our GA4 training tailored to your CMS

Awards & Nominations

Speak to a GA4 specialist

Frequently asked questions about GA4

What does a GA4 training agency do?

A GA4 training agency helps onboard and upskill businesses onto the new Google Analytics platform and provides clear guidance on the valuable reporting that is at your disposal.

At Distinctly, everything is tailored to you, the client, and how we can personalise your GA4 property to give you your data quickly and efficiently.

When do I need a GA4 training agency?

As the Universal Analytics deadline has now passed, partnering with a GA4 agency whether on an ongoing basis or across a short-term project is highly encouraged. The core activities that a GA4 agency would assist with is auditing your property to ensure your data is tracking correctly plus adding all of your conversions and creating added value reports that will help measure your website or campaign performance.

What is the best way to learn GA4?

Depending on where your business is based and the logistics, we love to carry out our GA4 training sessions. However, if this isn’t possible, we arrange virtual sessions for 2-3 hours at a time.

How long are the GA4 training sessions?

This is dependent on the scope and requirements from a business but a minimum duration for a GA4 training session is 2 hours. We’re aware Analytics can be quite an exhausting topic area so we like to break up and ensure teams are engaged throughout.

We also carry out all day sessions split into two halves and are more than happy to come to your offices to ensure everyone is on the same page.

What should I do about my Universal Analytics data?

Protecting your Universal Analytics data is very important and the deadline for this is July 2024. Exporting your data to either Google Sheets or your own custom database is encouraged – ultimately it’s dependent on what systems you have in place.

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