Link Building Services – London & UK

For the majority of websites, highly relevant, topical and authoritative links still make the difference between success and failure.

What do our link building services involve?

Increasing credibility and authority with link building

Links are, and always will be, a crucial part of any SEO strategy. Even the most recognised brands will have limited SEO success if Google doesn’t deem them to have any site authority.

Links drive SEO performance because Google considers each link to be a recommendation. The more quality, relevant links, the better the perception of your website and the higher you can rank for your target keywords and queries.

And quality is important. Google won’t reward your website solely for the raw number of links you have pointing to you; a natural connection and context are more important here. We only seek links from reputable, relevant websites, to provide your site with the credibility and authority it needs.

Unsurprisingly, the most trusted websites – such as national news publications, government and university websites – provide you with the most authority in Google’s eyes. And we’re proud to say that we regularly secure coverage for clients on sites like these.

Content and stories too good to refuse

We put together compelling stories, engaging articles and extremely useful expert commentary, all reflecting topical issues and often containing proprietary data.

Our expert copywriters get involved, polishing and formatting copy to make journalists’ jobs easier. When press releases are well-written and clearly set out a story’s merits, even top publications are much more likely to run with a story.

Outstanding outreach

There’s an art to outreach: knowing what stories to outreach, when to pitch them, how to tell them and, most importantly, who to outreach to. And our digital PR specialists are artists. 

They cut through inbox clutter with catchy subject lines and persuasive emails. Our outreaches are targeted and we constantly evaluate their success and fine-tune our approach.

We craft bespoke media lists for each outreach, using our experience to compile industry and national sites to target. The list will consider factors such as where your competitors have links, website relevance to your industry and domain and page ratings. Then the fun begins.

Of course, it also helps that our digital PR team has developed relationships with countless journalists, who know they can expect quality content from us. Some of our contacts now come to us when they’re writing around topics our clients specialise in.

Our clients have featured in

  • BBC
  • CNN
  • Evening Standard
  • Daily Star
  • Tourism Ireland
  • The Times
  • The Telegraph
  • The Sun
  • The Scotsman
  • The Independent
  • The Guardian
  • RTE
  • MSN
  • Raconteur
  • Manchester Evening News
  • Huffpost
  • Heart
  • Glamour
  • Forbes
  • Daily Express

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Our link building services

Here’s how we’ve achieved consistently impressive results.

Link building outreach services

Links are one of the most critical ways that Google determines the quality of a webpage, and they are factored into rankings. So the more backlinks you can generate, the better.

But SEO outreach isn’t just about grabbing as many links as possible – a successful SEO outreach campaign focuses on obtaining high-quality, authoritative links back to your page. A few well-executed backlinks will do a lot more for your site than hundreds of poor-quality ones. 

A backlink from the right website gives you the seal of approval from a page that Google already trusts – transferring some of that reputation to you. We’ll make sure your SEO outreach campaign gets the right results.

Tailored digital PR campaigns

Tying nicely in with ‘linkable content’, digital PR is the process of creating the news and then letting other interested parties know about it. The more relevant links and coverage we can build and create for our clients, the bigger the impact on organic performance.

We outreach to a huge range of newspapers (national and local), government organisations, universities, blogs and industry press. So we’ve got you covered, no matter your business size or sector.

Quick win methods

There are some remarkably simple ways to gain links, if you know what you’re doing.

For new or local businesses, getting your name, address and phone number (NAP) listed in as many relevant places online as possible can really help increase your credibility with Google. We source the right places and get you signed up.

We can also see where websites have mentioned your brand without actually linking. A mention adds value on its own, but nowhere near as much as an actual link. We don’t stop with this approach until we know every instance has been discovered and actioned.

Broken links are another relatively simple way to improve your link profile. Links break as sites grow and pages get removed. We identify these opportunities and make the most of them.

Sometimes sites link to you and then they don’t. Often this is due to pages being removed from their side. This isn’t great news for us, but we get notified every time it happens and then put plans in place to regain the links.

Linkable content

We use surveys, freedom of information requests and repackaged public data to create our own newsworthy stories on behalf of clients. We then tell these stories via press releases and shareable infographics, gaining links that drive rankings and create offline and online brand visibility. Our link building is done with purpose.

Latest PR insights

Data-driven Digital PR: from numbers to narrative

17th January 2023

Utilising awareness days in Digital PR

29th November 2022

Leveraging data collection for PR campaign success

17th October 2022

Digital PR ideation: specks of gold in a sea of mud

22nd September 2022

How to create an effective People PR strategy

13th July 2022


Expert Comments: why and how to use them in digital PR campaigns

24th May 2022


How we built top-tier links and increased ranking position in the financial sector

25th April 2022


Our favourite twitter threads for digital PR inspiration

7th February 2022

crystal ball

Digital marketing in 2022: the trends to look out for

15th December 2021

lorries in tunnel

The Campaign Reangle: How to reuse digital PR content to secure further results

3rd December 2021

tool theft

Herts Tools – Digital PR Campaign of the Month

30th November 2021

Groomarts – Digital PR Campaign of the Month

23rd September 2021


Zalando – Digital PR Campaign of the Month

17th August 2021

campaign of the month

Ark Wildlife – Campaign of the Month

9th June 2021

seo considerations when changing your domain name

Campaign ideas for digital PR: How to add certainty into your ideation process

6th May 2021

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Lawtons Law – Digital PR campaign of the month

13th April 2021

How to write a pitch email to journalists in 3 steps: Example subject lines, story and timing

26th March 2021

Common digital PR mistakes and how to avoid them

22nd March 2021

Transport Exchange – Digital PR Campaign of the month

8th February 2021

Digital marketing in 2021: the trends to look out for

10th December 2020

Are links still important to SEO?

4th July 2018

Ideation techniques for effective digital PR brainstorming

3rd April 2018

Identifying your PR angle – where to find a PR hook for SEO

26th January 2018

Recommended SEO reporting tools for digital PR campaigns

9th October 2017

How to find the perfect #journorequest

19th September 2017

Email marketing tools for digital PR, link building and beyond!

9th August 2017

Frequently asked questions

What industries do you link build in?

By looking at our clients and case studies, you can get a sense of the vast range of sectors that we work in. Our link building services have proven successful in any number of niche and specialist markets. We work across all sectors except gambling, payday loans and adult-themed industries.

How do you gauge success of your link building services?

The links we build improve site authority and with it, your rankings. If you have target queries you would like to push up, we can dedicate link building campaigns to them and monitor as rankings rise in time.

What kind of budget is needed for link building?

A typical monthly retainer of £3,500 is where most clients start with us.

Why choose Distinctly as your link building agency?

We’re beyond thorough

We conduct in-depth research, analyse ongoing campaigns and adjust fine details – to secure real results.

The bottom line

We’ve helped businesses from various sectors to achieve substantial commercial success.

Experts in several fields

Digital PR specialists, copywriters, technical SEOs, PPC specialists and digital analysts…we’ve got it covered.

A diagram with three connection points, captions read: Data lead approach, Team expertise, Commercial success

More than just link building services