Increase brand visibility with relevant, high-authority links

pieces of coverage

average domain rating

coverage views

About the Katana Digital PR case study

  • About the client and the brief
  • What we delivered
  • The results
About the client and the brief Open Tabbed Content

Katana is a cloud inventory management software that helps small and mid-sized businesses manage their end-to-end manufacturing operations and inventory management. Katana supports businesses in the following industries to optimise their workflows: apparel and footwear, industrial machinery and equipment, electronics and food and beverage.

Katana reached out to Distinctly to help build its backlink profile with quality links from reputable sites as well as elevate their online visibility through a well-considered and executed link-building strategy.

The team at Distinctly proposed the following strategies: Reactive PR as well as converting non-linking brand mentions.

The objective was to drive relevant, high-authority links, utilising Katana’s blog, free tools and eBooks where possible.

What we delivered Open Tabbed Content

Distinctly conducted an ‘Outreachable Content Audit’ that analysed Katana’s existing content for newsjacking opportunities. Topics spanning digital transformation, manufacturing strategies and green manufacturing, to name a few, meant we were well-positioned to leverage these insights when a story in the media started to gain momentum.

The content was positioned and authored by James Humphreys, a specialist at Katana ERP manufacturing. Attributing each blog post to an expert at Katana, before pitching the stories to journalists, meant that the insights were more likely to generate interest and engagement. Knowing from the early stages that the insights had been shared from a reputable source and an expert on the subject made link placements more successful.

We also conducted a competitor research task, alongside our brand mention reclamation, identifying broken competitor backlinks and then recommending Katana as a suitable replacement option. This activity meant that Katana’s competitors were removed from the site we approached and replaced with a link back to Katana instead.

The results Open Tabbed Content

We were able to secure a total of 13 links and pieces of coverage from sites with an average domain authority of 39. These results ranged from manufacturing and engineering outlets to logistics, business and textiles. The results we were able to secure resulted in 51.K estimated coverage views. We were also able to replace competitor links from Acumatica and TradeGecko with links back to Katana.

Quote From Client

“Working closely with Distinctly, we saw noticeable improvements in our online presence and organic traffic. Our collaboration delivered solid results in a very short time.”

Adrian Clipotă, SEO Manager at Katana Cloud Manufacturing

Do you want to stand out from the crowd?

"*" indicates required fields


Related case studies

Digital PR strategy leads to increased authority in road transport industry

Data-led petcare campaign exceeds digital PR target by 178%

Securing quality coverage through seasonal reactive campaigns

Using a survey-led campaign to secure high quality coverage and increase brand awareness in France

Putting international divorce on the map

Increasing brand authority with reactive digital PR

Generating new business leads with digital PR

Earning regional coverage through reactive Digital PR campaigns

Securing high quality coverage in the US

Securing international coverage through creative campaigns

A newborn baby being held by an adult

Increasing brand authority within the fertility supplement industry

Securing extensive media coverage and high-value links

Securing invaluable top-tier news coverage with unique survey data

Winning brand authority for Vape Club and positioning them as an industry leader

Taking site traffic and conversions to new highs with technical SEO, link building and blog content

Using quality content to reach SEO goals and build brand awareness


658% increase in conversions cements search strategy success

Building authoritative links to ensure online success