Using quality content to reach SEO goals and build brand awareness

Natural links built

SEO traffic growth (January 2017/16)

SEO new users growth (January 2017/16)

About the BoConcept SEO case study

  • About the client and the brief
  • What we delivered
  • The results
About the client and the brief Open Tabbed Content

The brief given to us here at Distinctly was to carve out an identity for the BoConcept website within their core market – namely designing and selling modern, contemporary and designer furniture. Furniture retail is a very competitive industry which necessitates only the best marketing techniques to succeed and demonstrate continued growth

As a part of our ongoing SEO activities with BoConcept, the campaign’s aim was to utilise content marketing and leverage brand equity to engage some of the most influential interior design writers and journalists online. Ultimately the intended outcome was to build brand advocacy, resulting in natural backlinks from hugely relevant and authoritative sites.

What we delivered Open Tabbed Content

Our strategy was to “crowd-source” space-saving tips from leading ‘’influencers’’, then compile the views of these industry leaders into one, hugely flattering piece. This naturally helped develop relationships between the contributors and the BoConcept brand to the extent that many of them have linked, without prompt, to our work and shared it widely across social media.

The results Open Tabbed Content

This strategy delivered premium quality backlinks and there is also the potential to derive further value. As for the content itself, it now ranks on page 2 for “space saving tips” and we expect it to rise further as it is picked up on by existing customers and further promoted through social channels and email marketing.

Quote From Client

Distinctly have done an excellent job in promoting the BoConcept brand within our highly competitive industry, highlighting our USP of selling contemporary designer furniture.

The campaign results speak for themselves, with further potential value yet to come. The knowledge and communication of the team was key in delivering these results.

Emma Cottrell, Marketing Manager UK & Ireland, BoConcept

Do you want to stand out from the crowd?

Want cutting-edge digital news and tips straight to your inbox? Sign up to our monthly newsletter here

"*" indicates required fields


Related case studies

Digital PR strategy leads to increased authority in road transport industry

Data-led petcare campaign exceeds digital PR target by 178%

Securing quality coverage through seasonal reactive campaigns

Using a survey-led campaign to secure high quality coverage and increase brand awareness in France

Putting international divorce on the map

Increasing brand authority with reactive digital PR

Generating new business leads with digital PR

Increase brand visibility with relevant, high-authority links

Earning regional coverage through reactive Digital PR campaigns

Securing high quality coverage in the US

Securing international coverage through creative campaigns

A newborn baby being held by an adult

Increasing brand authority within the fertility supplement industry

Securing extensive media coverage and high-value links

Securing invaluable top-tier news coverage with unique survey data

Winning brand authority for Vape Club and positioning them as an industry leader

Taking site traffic and conversions to new highs with technical SEO, link building and blog content


658% increase in conversions cements search strategy success

Building authoritative links to ensure online success