Google Ads Agency London

Get in front of your key audience across all parts of their customer journey with a well optimised, fully tracked Google Ads campaign.


Why do you need a Google Ads agency?

  • Want to blend different campaign types?
  • Unsure how to best utilise automation with Google Ads?
  • Want to improve A/B testing?
  • Are you struggling to reach your target audience and potential customers online?
  • Want to integrate your Shopify account with Google Ads?
Want to blend different campaign types? Open Tabbed Content

Want to blend different campaign types?

Google Ads (formerly Google Adwords) is a complex platform, with a whole lot of different campaign types. Search (keyword bidding), display, retargeting, app and video – where do you start?

Finding the right blend of ad options is key to a successful campaign, balancing where your budget goes and staying nimble enough to change strategy if need be. As a seasoned Google Ads agency, we’re on hand to provide and implement informed recommendations, based on years of managing high-performing campaigns.

Naturally, the options we recommend need to reflect what you want from your campaign. If your goal is getting your brand out there, then display and video ads are for you. Need direct return on investment? Search and retargeting ads might be the way forward.

Unsure how to best utilise automation with Google Ads? Open Tabbed Content

Unsure how to best utilise automation with Google Ads?

Google campaigns now come with a lot of smart options for key processes. Auction bidding, advert creation and even some targeting can all be done automatically using Google’s machine-learning technology. 

Used correctly, it can all be very useful, saving money and speeding up campaign optimisation. But these automated processes aren’t perfect, and still need a human touch. There are some things that algorithms just don’t understand.

That’s where we come in, making strategic human based decisions along the way. Analysing lead quality, anticipating changes in the market or correcting wrong moves by Google: just some of the ways we can help.

Want to improve A/B testing? Open Tabbed Content

Want to improve A/B testing?

As we’ve said, there’s a whole load of options when it comes to targeting an individual through Google Ads, and the only way to find the best route for each advertiser is to test as much as possible. 

It could be copy, bid strategy, the time of day, device or location – little tweaks in the right places can make all the difference. And we’re methodical with these tweaks, making sure we can identify that golden variable that’s performing well.

It’s also important not to get complacent and think that once the campaigns are profitable, that’s the end of it. Users are pretty unpredictable and behaviour changes all the time, so we have to constantly test and refine, even going back to options that didn’t work before.

Are you struggling to reach your target audience and potential customers online? Open Tabbed Content

How do you set budgets for a Google Ads campaign?

Budgets are managed at the campaign level (another reason for having audiences precisely segmented), so you either set a daily average or a campaign total. An average gives you more flexibility, but needs closely monitoring as Google can spend up to double your average on one day if they even it out over the month. A campaign total works with an end date set when kicking the campaign off.

Want to integrate your Shopify account with Google Ads? Open Tabbed Content

Want to integrate your Shopify account with Google Ads?

More and more ecommerce businesses are using Shopify to run their websites, keep track of inventory and run their marketing campaigns. If you want to use a Shopping campaign to showcase your products within Google search results, or run a dynamic remarketing campaign to show personalised ads to users who have visited your website, you need to get Google Ads up and running. This means tracking, campaign creation and bidding, all via the Google Ads ecosystem.

Shopify integrates well with Google Ads, with a dedicated app linking it via the Google Merchant Center, but once it comes to running the campaigns it helps to have an expert on board to structure and optimise based on best practices. We can also help you adjust your feed to get the most out of your Shopping ads.

Our Google Ads Services

Our Google Ads management experts will optimise your campaigns for maximum ROI on Google Search, Display, and YouTube ads, ensuring increased visibility and performance.

Google Search

Google search is crucial for Google Ads management as it helps in researching keywords, analysing competition, and optimising campaigns for better performance. It allows advertisers to target the right audience and improve their ROI.

Google Shopping

Google Shopping is crucial for Google Ads management as it allows businesses to showcase their products directly in search results. This increases visibility, drives traffic, and boosts conversions, making it an essential tool for e-commerce success.

Performance Max/Pmax

Performance max (pmax) is crucial for Google Ads management as it helps optimise ad campaigns for maximum results. By setting pmax, advertisers can ensure their ads are shown to the right audience at the right time, leading to higher click-through rates and conversions.

YouTube Ads

YouTube ads are crucial for Google Ads management as they reach a vast audience, drive brand awareness, and increase engagement. They offer a unique opportunity to showcase products and services in a visually appealing way, ultimately leading to higher conversion rates and ROI.

Display/Retargeting Ads

Display/retargeting ads are crucial for Google Ads management as they help businesses reach potential customers who have already shown interest in their products or services. By targeting these individuals, businesses can increase brand awareness, drive conversions, and ultimately boost their ROI.

What our clients are saying

“Distinctly are very much part of our extended team, and we trust them to deliver our digital plans on time and on budget, enabling us both to benefit from their experience and dedication in this field.”

Anthony Merrick, Marketing Manager, Kenwood

“The Distinctly team take the fear out of investing in paid media. Their dedication to our requirements and careful evaluation of results has enabled us to measure improvements within the business, subsequently increasing our spend”

Lucy Martin, Communications Manager, Karidis

“Rob and his team have been amazing throughout this uncertain period. Their in-depth experience has allowed us to refine our campaigns and generate a record-breaking number of leads over the past few months.”

Paris Stevens, Head of Marketing, Wildgoose

Paid media case studies

Our Google Ads offerings

  • Short term projects
  • Paid media partner
  • Digital partner
Short term projects Open Tabbed Content

Short term projects

Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:

  • Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations
  • Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in
  • Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations
  • Landing page design: improve your conversion rates with bespoke paid media landing pages
Paid media partner Open Tabbed Content

Paid media partner

Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.

We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.

Digital partner Open Tabbed Content

Digital partner

If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:

SEO services

Digital PR services

GA4 services

Our process

Discovery & Exploration

Understanding your business needs and how they translate to your Paid Media structure is the first step of the process.

Discovery & Exploration

Understanding your business needs and how they translate to your Paid Media structure is the first step of the process.

Bespoke Data-Driven Campaigns

During the set-up process we’ll build campaigns tailored to your specific requirements, with copy aligned to your brand’s tone of voice while also keeping the audience in mind.

Measure & Scale

Whatever your primary objective, we’ll optimise your campaign accordingly and report on progress with that objective in mind.

Campaign types

Speak to a Google Ads specialist

Frequently asked questions about Google Ads

What does a Google Ads agency do?

A specialist Google Ads agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.

What’s the minimum monthly budget Distinctly work with?

You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.

How do you measure success?

Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.

What does paid media involve?

Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.

What’s the difference between the media spend and the agency fee?

Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.

The agency fee is the cost of our agreed services, and is paid directly to us.

How can I link my Shopify account to Google Ads?

There’s a handy app within Shopify to get your store connected to Google and Youtube, then you just need to create Google Ads and Google Merchant Center accounts.

Latest paid media insights

Advertising Options Beyond Google & Meta

13 June 2024

Maximising Google Ads with Shopify

2 May 2024

5 Tips for Scaling Your E-Commerce Facebook Campaigns

7 February 2024

Mobile Paid Media Advertising: Winning The Smartphone Audience

8 January 2024

Has advert transparency decreased over the last decade?

3 November 2023

Upper Funnel Campaigns For Long Term Growth

20 October 2023

Microsoft New AI Predictive Targeting Tool

28 July 2023

What is Google Merchant Centre?

28 July 2023

E-Commerce Google Ads Best Practices Within Fashion

22 May 2023

Utilising brick-and-mortar data to supercharge Retail Google Ads ROI

9 March 2023

Crafting compelling display assets to enhance campaign performance

14 February 2023

Distinctly shortlisted for prestigious UK Paid Media Awards

3 February 2023

Paid advertising trends to watch in 2023

19 December 2022

Building the perfect PPC landing page

14 December 2022

Tech SEO mistakes that hinder organic performance

30 November 2022

The pros and cons of Google’s Performance Max campaigns

25 October 2022

Managing paid media in uncertain markets

28 September 2022

brain coral

The importance of good data in Smart Bidding

19 August 2022

Smart bidding strategies: how they boost campaign performance

28 June 2022


What to do if a competitor bids on your brand name

17 May 2022


Top tips for improving your international PPC campaigns

12 May 2022


Reach new audiences with Twitter Ad campaigns

23 March 2022

computer coding

Harness the power of automation with Google Ads scripts

22 February 2022

crystal ball

Digital marketing in 2022: the trends to look out for

15 December 2021

How to make the most/avoid the worst of Black Friday

30 November 2021


Best practice in Google Ads optimisation – smart bidding strategies

30 November 2021

Responsive Search Ads to Become the Norm

27 September 2021


The return of search term insight on Google Ads?

17 August 2021

developing a B2B SEO strategy

Does PPC Improve Organic Performance?

15 July 2021

Understanding the Google Ads optimisation score

6 May 2021