Delivering a huge boost to conversions, with no raise in monthly media spend

livingspace

Increase in conversions

In cost per acquisition

In cost per click

Living Space & Partners are an interior design company based in London. Running since 1999, they are the market leaders in contemporary Italian furniture and have showrooms in Fulham, Baker Street and Islington..

Colored powder explosion on dark gradient background.

The Brief

After running campaigns on Google Ads for several years, Living Space were looking for a new PPC agency to take over their account and further improve return on investment. After an initial discussion to establish key objectives, Distinctly were tasked with increasing interior design consultations and phone calls, as well as reducing cost per acquisition.

What we delivered

At first, the campaigns were restructured to improve quality scores and to refocus the daily budget towards the top-performing areas historically. Once efficiency was improved, the targeting was expanded to test advertising in particularly affluent locations and to audiences who were categorised by Google as luxury shoppers. To date, conversions have increased by 296% without the need for additional monthly media spend, and therefore cost per acquisition has also decreased by 74%

What the client thought…

“Distinctly have greatly improved the efficiency of our Google campaigns through granular optimisation and strategic planning. They have subsequently become a trusted partner in our efforts to grow Living Space’s online presence”.

Spencer White, Owner, Living Space & Partners

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