Preaching what we practise

The original concept of E-A-T was born following the Medic Update in the summer of 2018, with a subsequent addition in 2022 to E-E-A-T (including experience). These were turbulent times for websites operating in the Your Money Your Life (YMYL) industries as many were manipulating their way to the top. Enhancing trust, credibility and user […]

We’ve compiled the essential updates from Google and the world of SEO, digital PR and organic search from February – keeping you up to date with everything you need to know! Covering: Semrush’s deep dive into ChatGPT usage: what it means for search In February, Semrush published one of the most in-depth ChatGPT usage studies […]

One question that we regularly get asked in the Paid Media team is “should we bid on our own brand name when we rank number one organically for it?”. It’s a fair question, rooted in logic and concern over wasted spend. The answer however is more complicated. At Distinctly, we generally advocate for bidding on […]

The short answer is yes, it absolutely should. But the question isn’t really ‘should’ influencer marketing be part of your Digital PR strategy but more ‘why’ it should be and how is it going to benefit your brand and marketing strategy. Influencer marketing is becoming an all-encompassing strategy for both B2C and B2B clients. Predominantly […]

Search is changing at breakneck speed. As we dive into 2025, marketers need fresh strategies to capture organic traffic and stand out from the crowd.  What should we do differently this year and beyond to set the foundations for future success? We’ll be covering: Navigating these areas presents a massive challenge to anyone working in […]

With 80% of global travellers researching their trips entirely online, there’s no doubt a strong digital PR strategy can help enhance your visibility online. But as the digital PR landscape continues to grow and develop it may be time to rethink your strategy.  Whether you’re a boutique travel agency or a global hotel chain, adopting […]