Preaching what we practise

Clare Pemberton | 28th July 2023 | Paid Media

Microsoft New AI Predictive Targeting Tool

Amidst the ongoing buzz around Artificial Intelligence, Microsoft has recently announced the launch of its new AI-powered advertising tool – ‘Predictive Targeting’.  Taking steps towards revolutionising targeted advertising, the latest tool aims to empower advertisers to deliver personalised material to receptive audiences with the goal  of driving higher conversion rates.  How it works Predictive targeting […]

Katie Greenaway | 28th July 2023 | Google Ads, Paid Media

What is Google Merchant Centre?

Google Merchant Center allows merchants to showcase their products to potential customers across Google’s platforms, including paid and free Google shopping listings. By uploading product data, including aspects such as price, size and availability, along with product imagery, businesses can reach a wide audience with compelling ads. To use Google Merchant Center, you’ll need a […]

Meera Patel | 22nd May 2023 | Google Ads, Paid Media

E-Commerce Google Ads Best Practices Within Fashion

People buying clothes online can be more choosy than people buying everyday goods. Customers often care much more about the items they wear. So, when advertising fashion online, keeping your target audience in mind is essential. Online customers are typically searching for a specific product, so optimising your ads to create a seamless purchasing journey […]

Liz Walker | 11th May 2023 | News

Distinctly wins UK Company Culture award

We pride ourselves at Distinctly for being an exceptional employer and we are therefore delighted to share a selection of award wins over the past month across people and culture. Following on from our certification as a Great Place to Work™ last year, we have now been recognised as 37th in the 2023 Best Workplace […]

Jen Wlodkya | 20th March 2023 | News

Distinctly shortlisted for UK Company Culture Awards 2023

We are thrilled to announce that we have been shortlisted as a finalist at the UK Company Culture Awards 2023. We have been nominated under the category:  Best Workplace Health & Wellbeing Awareness Initiative (Agency) in recognition of our first ever wellbeing week initiative.  The UK Company Culture Awards recognises and celebrates workplaces that put […]

Lewis Koch | 14th March 2023 | International, Organic

International SEO eCommerce: common pitfalls explained

Put simply, international SEO refers to a particular set of SEO best practices that, when followed, will optimise your website to target a selected country or language. This provides a significant advantage over competitors who lack international SEO. Search engines want to tailor their results to the user as much as they can including language […]

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