Preaching what we practise

We’ve compiled the essential updates from Google and the broader world of search from March – keeping you up to date with everything you need to know. Covering: What Content Works Well in LLMs? Recent research by Kevin Indig delves into the types of content that receive citations and mentions from AI chatbots like ChatGPT […]

Customer Journeys used to be simple. People would move from awareness, through consideration and on to purchase, hopefully returning (retention) or, if you had a truly great product, advocating for your product to other people.  There would be multiple touchpoints along the way; you might have a big awareness-driving advertising campaign on billboards or TV, […]

Ecommerce SEO is changing fast and often. The simpler days of just ranking your category pages are over, and Google is now focusing more on providing a marketplace-style experience than a standard search result. The US is almost always at the forefront of Google changes, and looking below at how ecommerce search results (SERPs) look […]

In France, education is one of the most discussed topics in the press and a central focus of government debates. Why? Because it plays a crucial role in shaping our children’s knowledge and preparing future professionals.  If you want to get ahead of the competition and increase your online visibility, here are some useful insights […]

Events play an essential role in brand storytelling, providing businesses with an opportunity to showcase their products, services, and expertise to key audiences. Whether it’s a corporate event, product launch, or restaurant opening, digital PR can be a powerful tool for building awareness, securing press and influencer coverage, and earning valuable links. Corporate events engage […]

The original concept of E-A-T was born following the Medic Update in the summer of 2018, with a subsequent addition in 2022 to E-E-A-T (including experience). These were turbulent times for websites operating in the Your Money Your Life (YMYL) industries as many were manipulating their way to the top. Enhancing trust, credibility and user […]