Preaching what we practise

SERP volatility can be incredibly frustrating. In some cases, search engine results pages (SERPs) will rank the same websites consistently in the same positions. But, we all know that Google’s SERPs can also be in a constant state of change, with page 1 rankings updating frequently. You may rank in the top positions one day, […]

Ever wondered how some brands have mastered the art of speaking directly to you, no matter where you encounter them? The secret lies in their tone of voice (ToV) guidelines. In this guide, you’ll learn to craft your own, defining your brand’s unique personality and creating a consistent voice that resonates with your audience across […]

Une stratégie de relations publiques réactive exige de prendre le pouls et de réagir à la vitesse de l’éclair aux sujets d’actualité, si l’on veut générer des liens et des articles fructueux. Toutefois, une stratégie réactive « proactive » vous permet d’étendre votre calendrier de sensibilisation et garantit un plus grand nombre de placements réussis.  […]

Le secteur des relations publiques digitales au Royaume-Uni, bien ancré et navigable, évolue en parfaite harmonie avec le paysage médiatique. Avec la banalisation de la presse people et des journalistes mieux préparés à recevoir des campagnes, le marché britannique offre aujourd’hui moins de surprises. À seulement 53 km de l’autre côté de la Manche, entrer […]

Amazon has become a critical platform for e-commerce businesses and Amazon Ads should be considered as part of any holistic e-commerce marketing strategy. Amazon Ads is relevant throughout the marketing funnel, from brand awareness to driving action. There are three main ad types on the platform, and this blog post will explore the benefits and […]

We’ve pulled together all the news you need to know on what’s been happening with Google, and search more generally, in July – so you can keep up to date! Google AI Overview occurrences dropping Bing’s growing search market share Google earnings report shows search revenue up 14% YoY Google is now showing Ads mixed […]