
The pros and cons of Google’s Performance Max campaigns
Introduction to Performance Max In November 2021, Google released Performance Max (P-Max) campaigns in a bid to help advertisers increase their conversions across its various advertising channels. This campaign type utilises automation and machine learning to deliver results across Search, Display, Discovery, YouTube and Google Maps. While this may seem like an all-in-one solution, it’s […]

Taking time for wellbeing at Distinctly
Creating an environment where our employees’ wellbeing is looked after, ensures we have a happy and productive workforce. At Distinctly we are committed to providing a healthy workplace and are constantly looking at new ways to connect with our employees to improve their wellbeing. As part of our expansion of Distinctly Wellbeing initiatives and aligning […]

Distinctly is nominated for ‘Best SEO Agency’ award at the UK Search Awards
Fabulous news, fabulous finalists! The UK Search Awards finalists were announced today and we are delighted to have been shortlisted for three awards including Best Large SEO Agency. Our awards nominations encompass all our SEO, PPC, digital PR and content service offerings. We are thrilled that the Distinctly team’s hard work, expertise and client success […]

Seasonal SEO: preparing your website for success every season
Many companies sell goods or services that are linked to annual events or external factors such as Christmas or hot weather. Seasonal SEO is a powerful and cost-effective way to help you achieve your seasonal goals and sales targets. What is Seasonal SEO? Seasonal SEO considers your website’s organic performance through external events and factors, […]

Leveraging data collection for PR campaign success
Data can make or break a digital PR campaign. With the right tools and approach, gathering the right data for your campaign starts with good planning. As a data-led campaign built on shaky statistics, will only lead to problems further down the line. So good data matters. Data can feed into a successful Digital PR […]

Managing paid media in uncertain markets
The last two and half years have been anything but straightforward for most people. Covid caused a reset in what we consider normal human behaviour, something we’re unlikely to experience again to such a degree in our lifetime. And despite the worst of that period being (hopefully) behind us, we’re now facing the deepest cost […]