Preaching what we practise

The digital advertising landscape has changed significantly over the past few years, so much so that anyone exploring it for the first time would barely believe how it functioned a decade ago. A glance back at what Google Ads (or AdWords as it was known back then) looked like in 2013 shows how far we’ve […]

In a fast-moving digital environment where users demand answers and become greatly impatient, your content must serve your audience well. This can also be an area that differentiates you from the rest – educating your readership, addressing pain points and elevating your expertise throughout your content production. But, once your content is live, the next […]

Most businesses understand the need for awareness campaigns, but unfortunately many go in unprepared for the reality of what this type of strategy yields in the short term. It can be very difficult to track the direct impact of millions of potential customers seeing (but not necessarily clicking) on your adverts, at least not without […]

Digital Public Relations (PR) is a digital marketing service used to increase the online authority of a brand by gaining high-quality backlinks from relevant online sites and publications through a variety of tactics. As a rapidly expanding, ever-changing industry, Digital PR can feel overwhelming to new starters. To help with this, we’ve outlined the key […]

In a media landscape where PR campaigns are increasingly scrutinised, it’s never been more important to promote ethical and responsible digital PR practices. The onus lies with agencies to ease journalists’ concerns regarding the integrity of our campaigns, and promote trusting relationships with a people and findings-first approach. The situation at hand PRs currently face […]

Heat maps are used in a variety of ways across different industries, with heat maps for SEO commonly used as a graphical visualisation method showcasing user behaviour on a website — be it a landing page or product page.  Alongside this, the conundrum of conversion rate optimisation (CRO) and overall site optimisation is a task […]