Preaching what we practise

You’ve created your content and story, outreached it by targeting key sites and returned with plenty of coverage for your client. To make your efforts worthwhile, the reach of the coverage must now be effectively communicated to your client. A comprehensive digital PR report will not only help to justify your immediate work, but also […]

Twitter is filled with journalists seeking quotes, expert opinions and interviews for stories from across the globe. Using Twitter effectively, we have been able to secure regional, national and international news coverage for our clients on multiple occasions. Granted, it would be impossible to tap into each and every one of these requests, but it […]

A common problem Acquiring the full rights to your Google Analytics account shouldn’t be a tough task, yet many people are left in this predicament. Usually, the scenarios resulting in you losing access to your account include past employees leaving the company without sharing the logins, or losing them yourself. With continued investment in organic […]

On the face of it, creating an email marketing campaign to build coverage and links for your brand is a simple task. However, when you multiply the time required for research, email sourcing, outreach personalisation and then sending the email itself by the hundreds of recipients that you want to put your content in front of, […]

Bite-sized blog posts and lists have dominated the content arena in recent times, alongside extended pieces that explore a topic, trend or tool in detail. With many feeling that short pieces of content are of little value and extended pieces are simply written for search engines and not readers, the time is right for the […]

Case study analysis I recently read a very interesting study undertaken by Danny Richman of SEO Training London, who looked into the digital marketing activity of over 500 UK SMEs. The full range of data from the study is yet unpublished, however some data has been released surrounding SME digital marketing spend (time and money) […]