Preaching what we practise

A common problem Acquiring the full rights to your Google Analytics account shouldn’t be a tough task, yet many people are left in this predicament. Usually, the scenarios resulting in you losing access to your account include past employees leaving the company without sharing the logins, or losing them yourself. With continued investment in organic […]

On the face of it, creating an email marketing campaign to build coverage and links for your brand is a simple task. However, when you multiply the time required for research, email sourcing, outreach personalisation and then sending the email itself by the hundreds of recipients that you want to put your content in front of, […]

Bite-sized blog posts and lists have dominated the content arena in recent times, alongside extended pieces that explore a topic, trend or tool in detail. With many feeling that short pieces of content are of little value and extended pieces are simply written for search engines and not readers, the time is right for the […]

Case study analysis I recently read a very interesting study undertaken by Danny Richman of SEO Training London, who looked into the digital marketing activity of over 500 UK SMEs. The full range of data from the study is yet unpublished, however some data has been released surrounding SME digital marketing spend (time and money) […]

The term concatenate means “to combine” or “to join together”. This a function that is used in Excel to combine multiple cells together into one cell. It can also be used to add further words or symbols to multiple cells at once. For PPC marketers, the concatenate function is something that can really speed up […]

Apple is a hugely successful corporation, owning 45% of the UK smartphone and 50% of the tablet market. In 2012, Apple released their independent mapping system which was regarded as second best to Google Maps. However, towards the end of 2015, Apple officially launched their updated version, Apple Maps Connect. Due to the new sophisticated […]