Preaching what we practise

The term concatenate means “to combine” or “to join together”. This a function that is used in Excel to combine multiple cells together into one cell. It can also be used to add further words or symbols to multiple cells at once. For PPC marketers, the concatenate function is something that can really speed up […]

Apple is a hugely successful corporation, owning 45% of the UK smartphone and 50% of the tablet market. In 2012, Apple released their independent mapping system which was regarded as second best to Google Maps. However, towards the end of 2015, Apple officially launched their updated version, Apple Maps Connect. Due to the new sophisticated […]

Add negative keywords to your campaign from search query reports Negative keywords are keywords that you do not want your advert to show for. These keywords may have no relevance to the client’s products or services on offer or are simply something they do not want to advertise. If these crucial negative keywords are not […]

First, what do I mean by brand / non-brand? Brand traffic is essentially any search term that includes the brand name. We like to think of brand traffic as Customer Retention. Non-brand traffic is any search term that does not include your brand term. We like to think of this as New Customer Acquisition. Generally […]

If you’re involved in any aspect of digital marketing, it is likely you have heard of both Conversion Tracking and Remarketing Audiences. But do you feel you have mastered these tools? Can you implement them effectively and do you have solid strategies in place to make the most of them? If not, I hope you’ll […]

In this guide I’m going to explain how to relaunch and restructure your website from an SEO perspective. I’m also going to show you how it can all go horribly wrong if beforehand you don’t consider SEO or take the time to research, analyse and understand how your pages are performing in Google Analytics. But […]