Preaching what we practise

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Matt Foster | 9th August 2017 | Digital PR

Email marketing tools for digital PR, link building and beyond!

On the face of it, creating an email marketing campaign to build coverage and links for your brand is a simple task. However, when you multiply the time required for research, email sourcing, outreach personalisation and then sending the email itself by the hundreds of recipients that you want to put your content in front of, […]

Isabella Wells | 12th June 2017 | Content, Organic

What is dense content and what does it mean for the SEO industry?

Bite-sized blog posts and lists have dominated the content arena in recent times, alongside extended pieces that explore a topic, trend or tool in detail. With many feeling that short pieces of content are of little value and extended pieces are simply written for search engines and not readers, the time is right for the […]

Matthew Finch | 16th May 2017 | Analytics

The disadvantages of social media marketing (and why you should invest in SEO instead)

Case study analysis I recently read a very interesting study undertaken by Danny Richman of SEO Training London, who looked into the digital marketing activity of over 500 UK SMEs. The full range of data from the study is yet unpublished, however some data has been released surrounding SME digital marketing spend (time and money) […]

Rob Laver | 10th April 2017 | Google Ads, Paid Media

The Concatenate Function – A Gift from Excel for PPC Marketers

The term concatenate means “to combine” or “to join together”. This a function that is used in Excel to combine multiple cells together into one cell. It can also be used to add further words or symbols to multiple cells at once. For PPC marketers, the concatenate function is something that can really speed up […]

Jack Goldsmith | 4th January 2017 | Organic

Apple Maps Connect: How to easily add or claim your business

Apple is a hugely successful corporation, owning 45% of the UK smartphone and 50% of the tablet market. In 2012, Apple released their independent mapping system which was regarded as second best to Google Maps. However, towards the end of 2015, Apple officially launched their updated version, Apple Maps Connect. Due to the new sophisticated […]

Rob Laver | 13th October 2016 | Google Ads, Paid Media

Negative keyword reviews – best practice

Add negative keywords to your campaign from search query reports Negative keywords are keywords that you do not want your advert to show for. These keywords may have no relevance to the client’s products or services on offer or are simply something they do not want to advertise. If these crucial negative keywords are not […]

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