Preaching what we practise

How can you make a user experience on your website smooth and enjoyable for the user? When designing a website it is best practice to make it easy to navigate, read, and make sure the user gets what they want from it.  So who is ‘accessible website design’ for? The answer is everyone! The core […]

Earlier this month Google held its annual I/O conference and inundated us with new products, updates and initiatives. Google I/O (Input/Output) conference was first held in 2008, announcing upcoming developments and products to the development and digital advertising community. Over the last 10 years the conference has evolved into a showcase of Google consumer product […]

In March 2019 Distinctly and Conical co-produced and published the ‘Marketing Law Firms’ guide to help marketing managers navigate the latest technology, as well as offering advice on the latest online marketing techniques. When researching and speaking to law firms it was surprising to learn that there is an industry perception that ‘their clients do […]

One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability to create concise, meaningful content. Having an excellent command of the English language doesn’t mean dogmatically clinging to the grammar […]

As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs to be good at to attract attention is identity. Brand identity isn’t how you see your business – it’s how […]

If you have a bricks and mortar store, Local SEO is a small but integral part of an overall SEO strategy. One of the main reasons for this is that it connects your business to existing and potential local customers online. Simply claiming your Google My Business (GMB) profile can help improve your local search […]