Preaching what we practise

If you’re involved in any aspect of digital marketing, it is likely you have heard of both Conversion Tracking and Remarketing Audiences. But do you feel you have mastered these tools? Can you implement them effectively and do you have solid strategies in place to make the most of them? If not, I hope you’ll […]

In this guide I’m going to explain how to relaunch and restructure your website from an SEO perspective. I’m also going to show you how it can all go horribly wrong if beforehand you don’t consider SEO or take the time to research, analyse and understand how your pages are performing in Google Analytics. But […]

Follow this simple set up guide for Google Tag Manager, which takes you through each process step by step. It’s quick, it’s concise and it’s easy! If you have a 5 minute attention span, then this guide is for you. Learn what you need to know very quickly and get it done. It covers tracking […]

PPC forecasting is an integral part of managing a paid search account. One of the most useful types of forecast is one which tells us how much we can spend based on our existing keyword list. Did anyone ever ask you ‘how much do I need to spend to get full impression share for my […]

Search engine optimisation is continually evolving as Google improves its manipulation of search results for its own gain. It is a subject of intense speculation and gossip due to the fact Google’s algorithm is highly guarded and official communication is too vague to have any real meaning. As a result this perpetuates rumour further (and […]