Preaching what we practise

There are frustrations across the SEO industry with how Google handles metadata within search results. SEOs write optimised and creative meta descriptions for web pages to entice users to engage and click through to a website. Annoyingly, these meta descriptions are sometimes not displayed to users. Google actually rewrites your meta descriptions more than 50% […]

The ability to target people by the characteristics of their job is a great selling point for any advertising network. Still, surprisingly there’s very little made of this functionality in most cases, which leaves a lot of businesses defaulting to the most obvious B2B platform, LinkedIn. Now, don’t get me wrong; LinkedIn is the market […]

Creating a test plan is a vital step towards improving results for any digital marketing campaign. Conducting experiments, in this sense, removes guesswork by providing quantitative reasoning behind your strategy. Smart marketers understand why testing is a central part of a PPC strategy, but why is PPC suited to testing? PPC platforms, such as Google, […]

In March 2019 Distinctly and Conical co-produced and published the ‘Marketing Law Firms’ guide to help marketing managers navigate the latest technology, as well as offering advice on the latest online marketing techniques. When researching and speaking to law firms it was surprising to learn that there is an industry perception that ‘their clients do […]

One of the most cited necessary skills for a copywriter is excellent command of the English language. This is often described as an in depth knowledge of spelling and grammar as well as the ability to create concise, meaningful content. Having an excellent command of the English language doesn’t mean dogmatically clinging to the grammar […]

As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs to be good at to attract attention is identity. Brand identity isn’t how you see your business – it’s how […]