Preaching what we practise

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR Ahrefs AI Search Benchmark Report: YouTube is the strongest signal for AI visibility The Ahrefs Q1 2026 AI Search Benchmark Report is one of the […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR Google names the content problem: commodity vs. non-commodity The biggest talking point from Google Search Central Live in Toronto this month was Danny Sullivan’s framing […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR Peec webinar: how the professionals use the tool Peec hosted a great webinar this month on how to leverage the tool to maximise GEO success,, […]

The way we work as digital PR professionals is evolving as AI results are being integrated into search. What’s more, there’s fast becoming a need to optimise for AI results in certain industries, or risk your website visibility in search results. A recent study from Ahrefs found that up to 44% of searches for ‘science’-related queries […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR New research suggests losing Google visibility may also reduce AI citations Lily Ray published a useful study in February, which added fresh data and perspective […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR What’s actually working in search right now: takeaways from Clearscope’s roundtable Clearscope hosted an expert roundtable last week on the future of search, featuring Lily […]