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Rob Laver | 20th November 2018 | Google Ads, Paid Media

How to beat your closest competitor using Google Ads

Google Ads is a highly competitive advertising platform. Every time your ad is displayed, you take part in an auction whereby your ad is pitted against the ads of your competitors. It is therefore essential to keep a close eye on your competitors and their marketing strategies. The position that your ad attains is affected […]

Rob Laver | 23rd October 2018 | Paid Media, Paid Social

Facebook audiences and how to use them

30% of the global population now use Facebook, with 2.2 billion people worldwide now using the social media platform. With the scale of the audience available, it has become imperative for businesses to utilise Facebook as a marketing platform. Through Facebook Ads, you are able to create and run PPC marketing campaigns designed to attract new customers to […]

Lewis Koch | 4th July 2018 | Digital PR, Link Building

Are links still important to SEO?

There is considerable evidence that Google’s core ranking metrics are – and will remain – link based. Nevertheless, the correlation between strong link building and factors such as ranking, page traffic and conversion is a continuing source of debate. The emergence of algorithm components such as RankBrain have led SEOs to doubt the continued significance […]

Matthew Finch | 28th June 2018 | Organic, Technical

What’s a hamburger menu and should I use one?

What is a hamburger menu?  While you may not know the name ‘hamburger menu’, you’ll almost certainly be familiar with the concept – a navigation icon that looks like a trio of horizontal lines which, when clicked, opens the site navigation menu. This is a hamburger menu – one of the most controversial icons in […]

Isabella Wells | 26th June 2018 | CRO, Organic

How copywriting can influence purchasing decisions

The role of emotion in copywriting and the influence it has on a reader’s purchasing decision is undeniable. Researching the connection between the heartstrings and the purse strings, Lerner, Small, and Loewenstein discovered that feelings of sadness trigger acquisitive neural states in response to a desire to change presently unfavourable circumstances, meaning sadness can  – […]

Jack Goldsmith | 25th June 2018 | Consultancy, Organic

Moving office? Here’s an SEO checklist to ensure your website traffic doesn’t suffer

Moving offices can be extremely stressful, particularly if it’s a long distance change. Ensuring your organic visibility is protected throughout your office move is a key priority which should not be overlooked. Our essential recommendations are hugely impactful to organic performance – especially on a local level – and they can all be implemented easily.  1.Google My […]

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