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Isabella Wells | 27th March 2019 | Content, Organic

Tone of voice guidelines and why you need them

As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs to be good at to attract attention is identity. Brand identity isn’t how you see your business – it’s how […]

Lewis Koch | 28th February 2019 | Organic

What are Google Posts and why you should use them?

If you have a bricks and mortar store, Local SEO is a small but integral part of an overall SEO strategy. One of the main reasons for this is that it connects your business to existing and potential local customers online. Simply claiming your Google My Business (GMB) profile can help improve your local search […]

Jack Goldsmith | 25th January 2019 | Migrations, Organic, Technical

What to consider when rebuilding a website

Site migrations and re-designs can become complex, problematic and lead to a loss in organic visibility, traffic and conversions when not implemented correctly. The following guide outlines key areas to focus on and how to protect your SEO presence once your new website has launched. Most of these actions should help you improve the core […]

Lewis Koch | 3rd December 2018 | Organic, Technical

3 ways to check how your website looks on mobile devices

Optimising your website for mobile devices has never been more crucial, following Google’s transition to the mobile-first index. What is the mobile-first index? Fundamentally, the mobile-first index means that Google will now index and rank your site based on the mobile version of each page. This is purely mirroring user behaviour, given total searches on […]

Rob Laver | 20th November 2018 | Google Ads, Paid Media

How to beat your closest competitor using Google Ads

Google Ads is a highly competitive advertising platform. Every time your ad is displayed, you take part in an auction whereby your ad is pitted against the ads of your competitors. It is therefore essential to keep a close eye on your competitors and their marketing strategies. The position that your ad attains is affected […]

Rob Laver | 23rd October 2018 | Paid Media, Paid Social

Facebook audiences and how to use them

30% of the global population now use Facebook, with 2.2 billion people worldwide now using the social media platform. With the scale of the audience available, it has become imperative for businesses to utilise Facebook as a marketing platform. Through Facebook Ads, you are able to create and run PPC marketing campaigns designed to attract new customers to […]

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