Preaching what we practise

On April 8th, Google released a new algorithm update that aims to better reward high quality product reviews in its search results. Currently, this update only applies to English language reviews, but has the potential to be rolled out worldwide.  The update is designed to reward product reviews that share in depth research and insightful […]

It’s been an exciting start to the year at Distinctly with some significant new client wins and some fantastic new additions to the team. For a long time we have focussed on graduate recruitment and we have a great track record of nurturing talent and developing people in our team. With recent growth, the opportunities […]

The idea Bike theft has hit an all time high in the past year but shockingly few thieves are actually prosecuted. Distinctly identified a topical digital PR opportunity for their client, Lawtons Law, to highlight this rising issue. Distinctly identified that the problem was particularly prevalent in London, with half of the top ten worst […]

Give yourself the best chance of journalist coverage with our first-hand knowledge, including a ready-to-use email template! Visit Distinctly’s Digital PR page to find out how we can help you. JUMP TO SECTION Have your email pitch opened – subject lines Engage the journalist – personalisation and tone The email call to action – pitching […]

Back in August 2018, Google released the Medic update which heavily focused on penalising untrustworthy websites in the ‘Your Money Your Life’ (YMYL) categories. This led to the creation of an acronym which touched on three key areas – expertise, authority and trustworthiness, [E-A-T]. Before this update, all of these factors should have naturally featured […]

Digital PR is a craft. One slip-up in the process can be the difference between securing lots of relevant coverage and links for your client, to returning back to the drawing board to pivot your strategy. As marketers, we have all been there. You nurture an idea from the initial brainstorm – from creating the […]