Preaching what we practise

30% of the global population now use Facebook, with 2.2 billion people worldwide now using the social media platform. With the scale of the audience available, it has become imperative for businesses to utilise Facebook as a marketing platform. Through Facebook Ads, you are able to create and run PPC marketing campaigns designed to attract new customers to […]

There is considerable evidence that Google’s core ranking metrics are – and will remain – link based. Nevertheless, the correlation between strong link building and factors such as ranking, page traffic and conversion is a continuing source of debate. The emergence of algorithm components such as RankBrain have led SEOs to doubt the continued significance […]

What is a hamburger menu?  While you may not know the name ‘hamburger menu’, you’ll almost certainly be familiar with the concept – a navigation icon that looks like a trio of horizontal lines which, when clicked, opens the site navigation menu. This is a hamburger menu – one of the most controversial icons in […]

The role of emotion in copywriting and the influence it has on a reader’s purchasing decision is undeniable. Researching the connection between the heartstrings and the purse strings, Lerner, Small, and Loewenstein discovered that feelings of sadness trigger acquisitive neural states in response to a desire to change presently unfavourable circumstances, meaning sadness can  – […]

Moving offices can be extremely stressful, particularly if it’s a long distance change. Ensuring your organic visibility is protected throughout your office move is a key priority which should not be overlooked. Our essential recommendations are hugely impactful to organic performance – especially on a local level – and they can all be implemented easily.  1.Google My […]

As competition increases in the rapidly growing PPC industry, negative effects are being felt, particularly regarding costs per click (CPC). With overall costs per click increasing on Google Ads, it’s advisable to investigate ways of reducing your CPCs whilst remaining competitive in your market. Our 5 recommended techniques can be utilised to help lower your CPCs […]