Preaching what we practise

As the year draws to a close, it is time to reflect upon what has been a crazy and really successful year for Distinctly. There has been a lot to juggle and many challenges to overcome but the strength and vibrancy of our culture has really pulled us through. Some of the challenges that we […]

Producing a digital PR campaign often involves a lot of spinning plates. Before producing content, there’s identifying the client’s audience and their interest, brainstorming ideas, competitor research and finding ways to integrate your client’s key pages. From ideation, to content creation and media prospecting, as well as facilitating internal and external sign-off processes, the journey […]

It’s that time of year once again. Christmas is looming and despite your best efforts to focus on this and plans for 2022, you’ve still got one other major calendar event to navigate your PPC campaigns through – Black Friday. Now for some businesses, Black Friday isn’t really a consideration. After all, if you’re not […]

The idea  As many builders and tradesmen had to adhere to lockdown measures and social distancing guidelines, tools were being left inside vans for longer while construction sites were operating at minimum capacity. This resulted in poorly secured construction sites which provided an opportunity for criminals to take advantage. Distinctly were keen to explore how […]

With the fuel crisis causing major disruption to our daily routines, we thought it’d be interesting to investigate how this has affected search behaviour. Using organic traffic estimations and Google keyword data, we’ve analysed search trends around petrol stations as well as the interest in electric vehicles and public transport over the past week.   […]

The idea With staycations and outdoor holidays at the peak of interest for travel and lifestyle journalists, the Distinctly team identified the summer holiday season as an opportunity to secure coverage for Zalando in both UK and IE to outdoor sports categories. Distinctly pinpointed instagram data as an authoritative and current way to uncover the […]