Preaching what we practise

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UK fuel crisis
Cameron Sykes | 1st October 2021 | Organic

Has the UK fuel crisis impacted search behaviours?

With the fuel crisis causing major disruption to our daily routines, we thought it’d be interesting to investigate how this has affected search behaviour. Using organic traffic estimations and Google keyword data, we’ve analysed search trends around petrol stations as well as the interest in electric vehicles and public transport over the past week.   […]

Holly Scott | 23rd September 2021 | Digital PR, News

Groomarts – Digital PR Campaign of the Month

The idea  Distinctly identified the opportunity to raise brand awareness for Groomarts and launch their new merchandise, by creating a “dream job” campaign. The idea was aimed at dogs in the UK to become “Britain’s Most Pampered Pooch” and win up to £200 worth of grooming products from Groomarts. Distinctly decided to launch the campaign […]

ireland
Holly Scott | 17th August 2021 | Digital PR, News

Zalando – Digital PR Campaign of the Month

The idea With staycations and outdoor holidays at the peak of interest for travel and lifestyle journalists, the Distinctly team identified the summer holiday season as an opportunity to secure coverage for Zalando in both UK and IE to outdoor sports categories. Distinctly pinpointed instagram data as an authoritative and current way to uncover the […]

Lewis Koch | 15th July 2021 | Organic, Technical

How to create local business schema markup for your website

In the last couple of years, local SEO has been a huge talking point in the industry and it continues to be an important strategy for businesses to adopt. There have been various factors mentioned around what you should include in your local SEO strategy, including: Local citations Local link building Google My Business On Page […]

pens
Charlotte Tomlinson | 16th June 2021 | Content

How to generate blog post ideas with SEO in mind

Are you struggling to think of a topic to discuss on your blog? Are your competitors continuously creating content that is driving new customers to their websites while yours stagnates?  Writing search-led blog content can be a great way of driving traffic to your website and engaging users who are already interested in your general […]

campaign of the month
Holly Scott | 9th June 2021 | Digital PR, News

Ark Wildlife – Campaign of the Month

The idea The Distinctly team shifted focus in May to amplify the opportunity of spring being a key period for wildlife, in order to secure coverage for their client, Ark Wildlife. Distinctly took a layered approach to capitalise on multiple stories in one month. Distinctly identified two key awareness dates in the calendar during May: […]

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