Preaching what we practise

With the fuel crisis causing major disruption to our daily routines, we thought it’d be interesting to investigate how this has affected search behaviour. Using organic traffic estimations and Google keyword data, we’ve analysed search trends around petrol stations as well as the interest in electric vehicles and public transport over the past week.   […]

The idea  Distinctly identified the opportunity to raise brand awareness for Groomarts and launch their new merchandise, by creating a “dream job” campaign. The idea was aimed at dogs in the UK to become “Britain’s Most Pampered Pooch” and win up to £200 worth of grooming products from Groomarts. Distinctly decided to launch the campaign […]

The idea With staycations and outdoor holidays at the peak of interest for travel and lifestyle journalists, the Distinctly team identified the summer holiday season as an opportunity to secure coverage for Zalando in both UK and IE to outdoor sports categories. Distinctly pinpointed instagram data as an authoritative and current way to uncover the […]

In the last couple of years, local SEO has been a huge talking point in the industry and it continues to be an important strategy for businesses to adopt. There have been various factors mentioned around what you should include in your local SEO strategy, including: Local citations Local link building Google My Business On Page […]

Are you struggling to think of a topic to discuss on your blog? Are your competitors continuously creating content that is driving new customers to their websites while yours stagnates?  Writing search-led blog content can be a great way of driving traffic to your website and engaging users who are already interested in your general […]

The idea The Distinctly team shifted focus in May to amplify the opportunity of spring being a key period for wildlife, in order to secure coverage for their client, Ark Wildlife. Distinctly took a layered approach to capitalise on multiple stories in one month. Distinctly identified two key awareness dates in the calendar during May: […]