Preaching what we practise

seo considerations when changing your domain name
Laurence Burden | 25th November 2020 | Paid Media, Paid Social

Finding new customers with Facebook Lookalike Audiences

The Facebook Ad platform is a powerful tool for reaching customers across a wide range of different audiences on Facebook and Instagram. At a basic level, businesses can target fans of their page, users who have visited their website or people who fall within predefined audience segments.  With Lookalike Audiences, you can expand the reach […]

Rob Laver | 29th October 2020 | Paid Media, Paid Social

Need to target specific job titles or functions? Here are your options.

The ability to target people by the characteristics of their job is a great selling point for any advertising network. Still, surprisingly there’s very little made of this functionality in most cases, which leaves a lot of businesses defaulting to the most obvious B2B platform, LinkedIn. Now, don’t get me wrong; LinkedIn is the market […]

Liz Walker | 26th August 2020 | News

New faces at Distinctly

After a challenging period for the agency over the past few months, we are delighted to announce that we have expanded the team with three exceptional starters who join us in August. In the SEO team, we welcome Abby Fraser as a Junior SEO Executive. Last summer, Abby graduated from the University of Leeds with […]

Matthew Finch | 21st May 2020 | Organic

Why an internal link strategy is crucial to SEO success

Interested in the product we’re talking about? You can buy it here. Like this blog post? Here’s another one. Whether your website is packed with internal links at every opportunity or there’s only one or two on each page, you probably think of them primarily as a way to keep users browsing for as long […]

Hands typing on laptop
Rob Laver | 11th March 2020 | Google Ads, Paid Media

Creating a PPC ad copy test plan

Creating a test plan is a vital step towards improving results for any digital marketing campaign. Conducting experiments, in this sense, removes guesswork by providing quantitative reasoning behind your strategy. Smart marketers understand why testing is a central part of a PPC strategy, but why is PPC suited to testing? PPC platforms, such as Google, […]

Tom Shurville | 3rd March 2020 | Ecommerce, Organic

Do you need breadcrumbs for your ecommerce website?

Great UX should be almost invisible. An effective ecommerce website is so seamlessly navigable, and the journey from homepage to hitting ‘buy’ so straightforward, that the customer doesn’t notice the features designed to make it that way. Using website design to boost conversions isn’t just about all-singing, all-dancing innovations like Amazon’s one-click ordering – the […]

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