Preaching what we practise

PPC forecasting is an integral part of managing a paid search account. One of the most useful types of forecast is one which tells us how much we can spend based on our existing keyword list. Did anyone ever ask you ‘how much do I need to spend to get full impression share for my […]

Search engine optimisation is continually evolving as Google improves its manipulation of search results for its own gain. It is a subject of intense speculation and gossip due to the fact Google’s algorithm is highly guarded and official communication is too vague to have any real meaning. As a result this perpetuates rumour further (and […]