Preaching what we practise

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Rob Laver | 17th May 2022 | Google Ads, Paid Media

What to do if a competitor bids on your brand name

Google Ads is a competitive place by its very nature. Over 90% of all clicks on the search engine go to organic listings, which leaves a much smaller pool of users for advertisers to fight over. Not only that, but of those who do click on ads, the majority go to the advert at the […]

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Rob Laver | 12th May 2022 | International, Paid Media

Top tips for improving your international PPC campaigns

Reaching international customers, and expanding globally, is fast becoming a key objective for many growing companies – and capturing paid search traffic is a great way to gain exposure.  Choosing the right search engine Google covers the vast majority of search traffic in English-speaking countries, but as you set your sights overseas, you’ll almost certainly […]

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Jack Goldsmith | 26th April 2022 | Analytics, Google Analytics 4, Organic

Everything you need to know about GA4

Google recently announced that Google Analytics 3 will become redundant by July 2023. Attention has quickly switched to Google Analytics 4 and how marketing agencies and business owners can smoothly carry their data over to the new interface. In this guide, we’ll run through all of the key features of the new Google Analytics 4 […]

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Cameron Sykes | 20th April 2022 | Content, Organic

Search intent and content: why it’s important for your SEO strategy

Search intent is a core part of an effective SEO strategy. To meet your customers’ needs, you have to understand exactly what they’re searching for, so you can provide the most relevant content. What is search intent? Search intent (also known as user intent or audience intent) is the main goal a user has when […]

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Lewis Koch | 11th April 2022 | Migrations, Organic

The importance of SEO at the start of a website migration

Rebranding your website, switching to a new CMS or revamping website structure are all valid reasons why you may be embarking on a website migration project. But have you factored in a technical SEO audit at the start of the process?  Unfortunately, all too often, an audit is undertaken, not at the start of a […]

Rachel McHugh | 28th March 2022 | News

Charity collaboration: a year with New Hope

Over the past year, the Distinctly team are proud to have been working closely with our chosen charity partner, New Hope. This Watford-based charity does fantastic work to support people that are homeless or vulnerably-housed, from offering food and shelter to practical intervention, recovery and prevention support. They focus on treating each person that accesses […]

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