Preaching what we practise

Many web pages found within the Google index are extremely useful and the results which Google shows usually provide answers to our questions instantly. However, there are websites out there which have been created to simply deceive users or provide incorrect information. Google has to find and fight against this spam every day to ensure […]

Google is in the final stages of its roll-out mobile-first indexing in direct response to the shift in how we search the web. GWI data shows nine out of 10 internet users go online via their smartphones, spending on average 3hrs and 39 mins per day online on their mobile phones. Globally, the average internet […]

The importance of quality scores and Ad Rank across Google Ads campaigns has been well documented over the years due to their direct influence on CPCs. However, as machine learning begins to more accurately predict campaign performance, will the importance of optimisation scores also increase? Google defines the optimisation score as an estimate of how […]

Digital PR is a great way to secure coverage for your brand, while also building organic visibility in the search engine results pages (SERPs). We’re always looking at ways to encourage creative campaign ideas for the companies we work with. With the help of experience, conversations with others in the industry, and even a few […]

PPC has historically been a straightforward channel to track return on investment. You pay for a click, that person visits the website, and provided you have tags set up to fire on your most important conversion points, you get end to end visibility on what people do once there, right? Well, for a B2C website […]

On April 8th, Google released a new algorithm update that aims to better reward high quality product reviews in its search results. Currently, this update only applies to English language reviews, but has the potential to be rolled out worldwide.  The update is designed to reward product reviews that share in depth research and insightful […]