Preaching what we practise

With the fuel crisis causing major disruption to our daily routines, we thought it’d be interesting to investigate how this has affected search behaviour. Using organic traffic estimations and Google keyword data, we’ve analysed search trends around petrol stations as well as the interest in electric vehicles and public transport over the past week.   […]

Having an effective and well thought-out SEO strategy is essential, whether you’re a large B2C eCommerce site chasing keywords with tens of thousands of searches, or you’re a B2B SaaS site in search of relatively small search volumes. This blog will outline several of the key foundations for building an effective B2B SEO strategy, focusing […]

Google is removing expanded text ads From 30 June 2022, Google will no longer allow advertisers to create or edit expanded text ads. The change comes as Google pushes for more reliance on machine learning and smart bidding strategies, with the idea of making responsive search ads (RSAs) the default ad type. This should, in […]

The idea  Distinctly identified the opportunity to raise brand awareness for Groomarts and launch their new merchandise, by creating a “dream job” campaign. The idea was aimed at dogs in the UK to become “Britain’s Most Pampered Pooch” and win up to £200 worth of grooming products from Groomarts. Distinctly decided to launch the campaign […]

The idea With staycations and outdoor holidays at the peak of interest for travel and lifestyle journalists, the Distinctly team identified the summer holiday season as an opportunity to secure coverage for Zalando in both UK and IE to outdoor sports categories. Distinctly pinpointed instagram data as an authoritative and current way to uncover the […]

In September last year, Google implemented one of the biggest updates to it’s advertising platform ever, by significantly reducing the number of viewable search terms for campaigns. This meant that two thirds or more of an advertiser’s data on keywords causing their advert to show would disappear overnight. Here was the official line at the […]