Preaching what we practise

2021 continued to see an increasing demand for digital marketing and we expect this to rise further in the new year. Competition is increasing online and brands have to be savvy and creative to make sure they are getting more visibility than others in their niche. With the key focuses from Google this year centering […]

Producing a digital PR campaign often involves a lot of spinning plates. Before producing content, there’s identifying the client’s audience and their interest, brainstorming ideas, competitor research and finding ways to integrate your client’s key pages. From ideation, to content creation and media prospecting, as well as facilitating internal and external sign-off processes, the journey […]

There are a number of reasons behind the decision for a company to rebrand. This could be due to acquisition or a business decision to change the company and domain name, which does come with risks to your organic search visibility.  The following article will address some of the key SEO factors that you need […]

It’s that time of year once again. Christmas is looming and despite your best efforts to focus on this and plans for 2022, you’ve still got one other major calendar event to navigate your PPC campaigns through – Black Friday. Now for some businesses, Black Friday isn’t really a consideration. After all, if you’re not […]

The idea  As many builders and tradesmen had to adhere to lockdown measures and social distancing guidelines, tools were being left inside vans for longer while construction sites were operating at minimum capacity. This resulted in poorly secured construction sites which provided an opportunity for criminals to take advantage. Distinctly were keen to explore how […]

The new best practice in Google Ads bid optimisation involves the use of ‘smart’ bidding strategies. Previously, a manual method was preferred, however, as advertisers become more familiar with the use of these strategies they are becoming the go-to for maximising conversion rates. What are smart bidding strategies? Smart strategies use machine learning algorithms to […]