Preaching what we practise

Heat maps are used in a variety of ways across different industries, with heat maps for SEO commonly used as a graphical visualisation method showcasing user behaviour on a website — be it a landing page or product page.  Alongside this, the conundrum of conversion rate optimisation (CRO) and overall site optimisation is a task […]

“Google algorithm update” – three words that can strike fear into the hearts of SEOs. In the old days of SEO, a Google update could nosedive your website’s performance overnight. Luckily, today’s updates aren’t quite as shocking (usually!).  However, websites can still see sharp drops in performance when a new update is rolled out. Discover […]

Part 1 – Are You As Old as Homer Simpson? Let’s assume that if you’re reading this you already know what ChatGPT is, how it works, and what it can do. If not, you can read this explainer on the state of AI. I wanted to test ChatGPT’s ability to fully code a small creative […]

Navigating a new market is akin to embarking on a grand adventure. Just as a seasoned explorer equips themselves with maps and a sense of direction, a brand venturing into Spain must arm itself with a deep understanding of the local culture, values and nuances.  The media landscape in Spain is a canvas of transformation, […]

What is AI and why is it #trending? The term ‘AI revolution’ was first coined by, the founder and executive chairman of the World Economic Forum, Klaus Schwab in his 2016 book ‘The Fourth Industrial Revolution’. The first industrial revolution, starting in the late 18th century, pioneered machinery in factories. The second industrial revolution, around […]

Amidst the ongoing buzz around Artificial Intelligence, Microsoft has recently announced the launch of its new AI-powered advertising tool – ‘Predictive Targeting’.  Taking steps towards revolutionising targeted advertising, the latest tool aims to empower advertisers to deliver personalised material to receptive audiences with the goal  of driving higher conversion rates.  How it works Predictive targeting […]