Electric Umbrella – Charity of the year
We’ve worked with many charities over the years at Distinctly. It’s really important to us to support our community and many of the charities that we have worked with have been very local to our Rickmansworth office. For the past few years, we’ve adopted a ‘Charity of the year’ model so that we can work […]
How to leverage customer reviews for SEO
Customer reviews are an important marketing tool. A recent study found that almost nine out of ten customers read reviews before buying a product. But how can we use customer reviews to their full potential and leverage them for SEO? How can customer reviews benefit SEO? Customer reviews play a big part in leading to […]
Expert Comments: why and how to use them in digital PR campaigns
A lot of effort goes into creating a digital PR campaign – from brainstorming and analysing data to creating infographics and content production, and finally the all-important promotion. However, journalists receive hundreds of email pitches everyday so to help you stand out from the crowd, amplify your campaigns with expert comments. What are expert comments […]
Need for speed: why it matters to your website’s performance
A fast website has never been more important. Users don’t have the patience for a slow-loading website and neither does Google. Google introduced the Core Web Vitals (CWV) into their algorithms to determine mobile rankings in June 2021 and, more recently, incorporated the CWV into desktop rankings in February 2022. Ensuring your website adheres to […]
What to do if a competitor bids on your brand name
Google Ads is a competitive place by its very nature. Over 90% of all clicks on the search engine go to organic listings, which leaves a much smaller pool of users for advertisers to fight over. Not only that, but of those who do click on ads, the majority go to the advert at the […]
Driving new client or resident leads for your care business
Balancing the demand for new clients with staffing levels is vital for the successful running and growth of your care business. A steady supply of new, quality enquiries is essential to keep occupancy rates and home care services high. To ensure your inbox stays full and your phone keeps ringing, you can implement a range […]