
Adapting Strategies in Digital PR: 2024 and Beyond
2023 for digital PR has seen a lot of change. There has been a lot of discourse around the demand, methods and tactics that are being used in the industry. This has meant digital PR practices have been under a magnifying glass. Campaigns and the ethics of digital PR have been critiqued (albeit healthy when […]

Digital PR in the legal industry
The legal industry has become increasingly competitive with over a third of potential clients beginning their search for a lawyer online. Given this, law firms must find a way to stand out online and increase visibility as much as possible. This is where digital PR can be incredibly powerful for boosting your firm’s online presence […]

Digital marketing predictions for 2024
The digital landscape is constantly evolving and changing and 2024 promises to be no exception with another year of transformation and disruption anticipated. From choppy market conditions, the increased integration of AI to changes to Google search, the senior team at Distinctly has compiled a snapshot of their predictions that will shape the year ahead […]

How to Choose the Right Keywords for SEO and Maximise Visibility
In SEO, choosing the right keywords is one of the most important areas to get right to maximise your search visibility and ensure you’re attracting valuable organic traffic to your website every month. A well-crafted keyword strategy not only boosts your website’s visibility but also enhances its relevance to users. SEO revolves around understanding the […]

How to prepare your GA4 account for key January sales events
The peak period for online shopping is approaching, with key sales events such as Black Friday and the January sales just around the corner. It’s now more important than ever that your GA4 account is set up to collect accurate data ahead of this busy season. There aren’t many things worse than going to analyse […]

The value of bloggers in Digital PR link-building: unlocking valuable online reach
There are many effective link-building strategies used in digital PR to gain high-quality links from relevant online sites and publications to increase a client’s online brand visibility. The internet has opened up many opportunities for brands to connect with their target audience. Blogging grew in popularity in conjunction with the creation of the World Wide […]