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Jack Goldsmith | 24th August 2022 | Organic

Google’s ‘Helpful Content’ update: what we know and should you care?

What is the ‘Helpful Content’ update? Google has announced it’s launching a new algorithm update next week, named the ‘Helpful Content’ update. Its primary objective is to reward websites that are producing authoritative and informative content for the user-first and not purely for SEO purposes. Optimise your content for users, not search engines is not […]

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Katie Greenaway | 19th August 2022 | Google Ads, Paid Media

The importance of good data in Smart Bidding

Google’s auction-time Smart Bidding capabilities can be brilliant – as long as you’re giving them good data and filling any data gaps. You can’t automate away bad data! When you’re reviewing your Google Ads Smart Bidding, consider: what are you targeting as a conversion? Does it make sense for your business? If you’re an ecommerce […]

Liz Walker | 27th July 2022 | News

Distinctly officially certified a Great Place To Work™

Being a genuinely exceptional place to work has always been a key priority at Distinctly. We’ve worked tirelessly over the years to listen to our team, take on board feedback and to implement changes. Therefore achieving our certification as a Great Place To Work™ has been a huge highlight for all the team. For our […]

Holly Scott | 13th July 2022 | Digital PR

How to create an effective People PR strategy

One of the most effective ways to strengthen your company’s reputation and build awareness for your business is through People PR. Better known as founder-focused features or profiling campaigns, People PR enables you to put a face to the name of your business by placing founders, CEOs and directors at the heart of your marketing […]

Meera Patel | 28th June 2022 | Google Ads, Paid Media

Smart bidding strategies: how they boost campaign performance

Setting bids on Google Ads used to be extremely time consuming and required a lot of A/B testing to achieve the best results. In 2016, however, Google introduced smart bidding as a way of automatically optimising bid strategies for every individual auction. Despite a rocky start, smart bidding has slowly improved and now in 2022 […]

Abby Fraser | 27th June 2022 | Organic

Forums for keyword research: an untapped resource

Everyone who invests in sound SEO is interested in developing their websites’ informational content – to target high-volume keywords relevant to their audience. As time-tested as this strategy is, you can run dry of topics or even struggle to rank because competitors are looking at the same informational terms as you.  A truly audience-led approach […]

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