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Rob Laver | 19th December 2022 | Google Ads, Paid Media, Paid Social

Paid advertising trends to watch in 2023

Where on earth did 2022 disappear to? Maybe it’s the World Cup being held in December that’s thrown everything off-kilter recently, but this year just seems to have whizzed by. That’s not to say it’s been a quiet 12 months in the world of digital advertising of course. As has become the norm recently, platforms […]

Tristan Reynolds | 16th December 2022 | International, Organic

Expand into international markets to increase global sales

Knowing what users are searching for across different international regions is crucial if you’re moving into other markets. What works well in the UK is unlikely to yield the same level of success in other countries. Understanding the target audience and their search engines Having a good understanding of the language and culture of the […]

Laurence Burden | 14th December 2022 | Paid Media

Building the perfect PPC landing page

How can you ensure your landing pages are effective? A good landing page is an essential element of any PPC conversion path. Although we can use a number of different strategies to drive traffic to a website, what users do once they arrive will be directly determined by the landing page.  Thus it is critical […]

Lewis Koch | 5th December 2022 | Consultancy, Organic

SEO SWOT analysis: how, what, why and when

Over the course of the last year or so, I’ve seen some increasingly lively debate around the use and importance of SEO SWOT analysis. Many in the industry argue that when devising SEO strategies, it helps you to prioritise recommended activity by the biggest potential impact on growth – or the biggest threat. Whereas others, […]

Jack Goldsmith | 30th November 2022 | CRO, Paid Media

Tech SEO mistakes that hinder organic performance

We have produced a number of audits for clients over the years and identified areas where technical performance could be improved. Often, the same mistakes are made, damaging both organic performance and revenue. In this post, we’ll review some of the most common issues and how you can ensure your website’s foundations are technically sound, […]

Rosa McLeod | 29th November 2022 | Digital PR

Utilising awareness days in Digital PR

Nowadays, there seems to be an awareness day for almost anything and everything. With over 80 awareness days and weeks in the UK calendar each year – there are plenty! However, this doesn’t diminish the importance of these milestone dates. Awareness days allow specific groups to be seen and feel heard, bringing a variety of […]

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