Preaching what we practise

As consumers we are faced with a barrage of words on our screens all vying for our attention. Brands are desperately seeking something new to stand out; yet the thing that a brand really needs to be good at to attract attention is identity. Brand identity isn’t how you see your business – it’s how […]

Optimising your website for mobile devices has never been more crucial, following Google’s transition to the mobile-first index. What is the mobile-first index? Fundamentally, the mobile-first index means that Google will now index and rank your site based on the mobile version of each page. This is purely mirroring user behaviour, given total searches on […]

The role of emotion in copywriting and the influence it has on a reader’s purchasing decision is undeniable. Researching the connection between the heartstrings and the purse strings, Lerner, Small, and Loewenstein discovered that feelings of sadness trigger acquisitive neural states in response to a desire to change presently unfavourable circumstances, meaning sadness can  – […]

The Oxford comma is one of the most contentious punctuation marks in the English language, raising disagreements between grammar experts and linguists alike regarding its value and usage. The Oxford Companion to the English Language states: ‘Commas are used to separate items in a list…..usage varies as to the inclusion of a comma before ‘and’ in […]

Creating great content is essential for brands and businesses as they look to engage and retain their customers, with the power of persuasive language more important than ever in influencing your audience to do something you want them to do – whether that is to convert on an e-commerce site, or sign up to receive notifications […]

The term ‘digital PR’ is now synonymous with SEO companies and digital marketing agencies alike. Essentially taking the principles of traditional PR and applying them to the online space – with a focus on providing brand awareness on top of gaining SEO value to the brand website – the sector is now well established in […]