Top tips for improving your international PPC campaigns
Reaching international customers, and expanding globally, is fast becoming a key objective for many growing companies – and capturing paid search traffic is a great way to gain exposure. Choosing the right search engine Google covers the vast majority of search traffic in English-speaking countries, but as you set your sights overseas, you’ll almost certainly […]
Quick wins to boost recruitment in the care sector
In recent years, care recruitment has been heavily impacted by Brexit and the COVID-19 pandemic. Now more than ever before, the sector need to find ways to attract new recruits to their care homes and the care sector as a whole. Website’s can play a pivitol role in this. Candidates will almost always check out […]
Google’s new ‘multisearch’ feature and the future of SEO
Earlier this month, Google began rolling out an all-new feature known as multisearch. Whilst this innovative search tool is currently only available as a beta feature in the United States, it’s already sparked plenty of conversation within the worldwide SEO community. What is multisearch? Multisearch is a way of combining both image and text together […]
Everything you need to know about GA4
Google recently announced that Google Analytics 3 will become redundant by July 2023. Attention has quickly switched to Google Analytics 4 and how marketing agencies and business owners can smoothly carry their data over to the new interface. In this guide, we’ll run through all of the key features of the new Google Analytics 4 […]
How we built top-tier links and increased ranking position in the financial sector
With the right digital PR strategy, even the most competitive space, can be accessed successfully . Our digital PR campaign for GovGrant, the tax preparation specialists, highlights what can be achieved with a creative and targeted approach, and also how powerful evergreen content can be for long-term success. The campaign idea The Google results pages […]
Search intent and content: why it’s important for your SEO strategy
Search intent is a core part of an effective SEO strategy. To meet your customers’ needs, you have to understand exactly what they’re searching for, so you can provide the most relevant content. What is search intent? Search intent (also known as user intent or audience intent) is the main goal a user has when […]