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Matthew Finch | 21st May 2020 | Organic

Why an internal link strategy is crucial to SEO success

Interested in the product we’re talking about? You can buy it here. Like this blog post? Here’s another one. Whether your website is packed with internal links at every opportunity or there’s only one or two on each page, you probably think of them primarily as a way to keep users browsing for as long […]

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Amish Adodra | 11th March 2020 | Paid Media

Creating a PPC ad copy test plan

Creating a test plan is a vital step towards improving results for any digital marketing campaign. Conducting experiments, in this sense, removes guesswork by providing quantitative reasoning behind your strategy. Smart marketers understand why testing is a central part of a PPC strategy, but why is PPC suited to testing? PPC platforms, such as Google, […]

Tom Shurville | 3rd March 2020 | Organic

Do you need breadcrumbs for your ecommerce website?

Great UX should be almost invisible. An effective ecommerce website is so seamlessly navigable, and the journey from homepage to hitting ‘buy’ so straightforward, that the customer doesn’t notice the features designed to make it that way. Using website design to boost conversions isn’t just about all-singing, all-dancing innovations like Amazon’s one-click ordering – the […]

Google My Business on iPhone with headphones and keyboard
Tristan Reynolds | 21st February 2020 | Organic

The importance of your Google My Business account and how to deal with fake reviews

A Google My Business account (commonly referred to as a GMB in the SEO world) is a free method of achieving increased online visibility. It allows you to connect with customers across Google search results and Google Maps. A GMB listing plays a major role in local SEO and if you don’t currently have one […]

Isabella Wells | 28th August 2019 | Content

How to write the perfect ecommerce meta description

It’s a common mistake to treat your meta description as an afterthought. You’ll spend hours on your page copy, making sure it incorporates your keyphrases and cleverly conveys what’s brilliant about your product. Just before hitting publish, you’ll remember to type out a quick tweet-sized blurb that tries (and often fails) to summarise what you’ve […]

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Matt Foster | 23rd July 2019 | Content

Accessible website design: how to make your website accessible for all

How can you make a user experience on your website smooth and enjoyable for the user? When designing a website it is best practice to make it easy to navigate, read, and make sure the user gets what they want from it.  So who is ‘accessible website design’ for? The answer is everyone! The core […]

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