Preaching what we practise

Heat maps are used in a variety of ways across different industries, with heat maps for SEO commonly used as a graphical visualisation method showcasing user behaviour on a website — be it a landing page or product page.  Alongside this, the conundrum of conversion rate optimisation (CRO) and overall site optimisation is a task […]

“Google algorithm update” – three words that can strike fear into the hearts of SEOs. In the old days of SEO, a Google update could nosedive your website’s performance overnight. Luckily, today’s updates aren’t quite as shocking (usually!).  However, websites can still see sharp drops in performance when a new update is rolled out. Discover […]

Part 1 – Are You As Old as Homer Simpson? Let’s assume that if you’re reading this you already know what ChatGPT is, how it works, and what it can do. If not, you can read this explainer on the state of AI. I wanted to test ChatGPT’s ability to fully code a small creative […]

Navigating a new market is akin to embarking on a grand adventure. Just as a seasoned explorer equips themselves with maps and a sense of direction, a brand venturing into Spain must arm itself with a deep understanding of the local culture, values and nuances.  The media landscape in Spain is a canvas of transformation, […]

What is AI and why is it #trending? The term ‘AI revolution’ was first coined by, the founder and executive chairman of the World Economic Forum, Klaus Schwab in his 2016 book ‘The Fourth Industrial Revolution’. The first industrial revolution, starting in the late 18th century, pioneered machinery in factories. The second industrial revolution, around […]

In the United States, there are reportedly over 1,200 daily newspapers in circulation, the vast majority being smaller, regional publications. This means producing digital PR campaigns for US outreach must be large-scale enough to impress journalists at national titles as well as flexible enough to be targeted to journalists only covering their local area.  The […]