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Tom Shurville | 17th August 2015 | Analytics

Google Tag Manager (V2) : a step by step set up guide

Follow this simple set up guide for Google Tag Manager, which takes you through each process step by step. It’s quick, it’s concise and it’s easy! If you have a 5 minute attention span, then this guide is for you. Learn what you need to know very quickly and get it done. It covers tracking […]

Tom Shurville | 18th June 2015 | Paid Media

How to do a PPC forecast

PPC forecasting is an integral part of managing a paid search account. One of the most useful types of forecast is one which tells us how much we can spend based on our existing keyword list. Did anyone ever ask you ‘how much do I need to spend to get full impression share for my […]

Tom Shurville | 22nd January 2014 | Organic

Web design Hertfordshire: What ranks and why

Search engine optimisation is continually evolving as Google improves its manipulation of search results for its own gain. It is a subject of intense speculation and gossip due to the fact Google’s algorithm is highly guarded and official communication is too vague to have any real meaning. As a result this perpetuates rumour further (and […]

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